HomeMy WebLinkAbout1719 - APPROVE CS _100-600 W. COAST HWYRESOLUTION NO. 1719
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
NEWPORT BEACH APPROVING COMPREHENSIVE SIGN PROGRAM NO.
CS2006 -012 FOR PROPERTY LOCATED AT 100 -600 W. COAST HIGHWAY
(PA2006 -279).
WHEREAS, an application was filed by Mariner's Mile, LLC, with respect to property
located at 100 -600 W. Coast Highway and legally described as Lots 1 -17, inclusive of Tract
1210 as shown on a Map recorded in book 40, pages 45 and 46, requesting approval of a
Comprehensive Sign Program for tenant and project identification signage; and
WHEREAS, on April 19, 2007, the Planning Commission held a noticed public hearing
in the City Council Chambers, 3300 Newport Boulevard, Newport Beach, California at which
time the Planning Commission considered the Comprehensive Sign Program and received
comments from the public. Notice of time, place and purpose of the public hearing was given
in accordance with law and testimony was presented to and considered by the Planning
Commission at the hearing; and
WHEREAS, Chapter 20.67 of the Newport Beach Municipal Code requires approval of
a Comprehensive Sign Program for the multi- tenant commercial project; and
WHEREAS, Section 20.67.120 (E) of the Newport Beach Municipal Code requires all
Comprehensive Sign Programs to comply with certain standards, which are as follows:
1. The proposed sign program shall comply with the purpose and intent of this Chapter
the [Chapter 20.67: Signs], any adopted sign design guidelines and the overall
purpose and intent of this Section [Section 20.67.1201;
The Program complies with the purpose and intent of Chapter 20.67 by providing each tenant
with adequate identification without excessive proliferation of signage. Furthermore, it
preserves community appearance by regulating the type, number, design and maintenance
of signage. The majority of proposed signage complies with size and number requirements of
Chapter 20.67. Deviations are requested where variations in the building fagade, or
orientation and /or location of the tenant frontage merit increases in sign square footage or
number to ensure proper tenant identification.
2. The proposed signs shall enhance the overall development, be in harmony with, and
relate visually to other signs included in the Comprehensive Sign Program, to the
structures and /or developments they identify, and to surrounding development when
applicable;
The Program regulates sign material, type, and design to integrate and coordinate all project
signage with the overall site design and architectural theme of the project. Furthermore, the
Program requires signage design that is complementary to the proposed structures and
harmonious with the surrounding area. To this end, project identification signage, parking
area signage and directory signs incorporate colors and architectural stone treatments
consistent with design theme of the project.
Planning Commission Resolution No.
3. The sign program shall address all signs, including permanent, temporary, and exempt
signs;
The Program addresses project and tenant identification signage as well as prohibited signs.
Temporary and exempt signs not specifically addressed in the Program shall be regulated by
the provisions of Chapter 20.67.
4. The sign program shall accommodate future revisions that may be required because
of changes in use or tenants;
The Program allows for minor deviations to sign criteria subject to landlord and Planning
Director approval.
5. The program shall comply with the standards of this Chapter [Chapter 20.67], except
that deviations are allowed with regard to sign area, total number, location, and/or
height of signs to the extent that the Comprehensive Sign Program will enhance the
overall development and will more fully accomplish the purposes and intent of this
Chapter;
The Program proposes deviations from the City's sign code Chapter 20.67 regulations with
respect to number of signs per tenant space, maximum letter height, and total sign area per
tenant space. These deviations apply to tenant spaces where the design of the architectural
facade, location of the tenant space, or orientation of the tenant frontage merits the
deviations in order to provide adequate identification of the tenant. To this end, certain tenant
spaces are allocated more than one wall and /or awning sign where Chapter 20.67 allows a
single wall or awning sign per frontage. Certain tenant spaces are also allowed a total sign
square footage that exceeds the Chapter 20.67 requirement of 1.5 square feet per lineal foot
of tenant frontage. In these cases the percentage increase does not exceed the 30%
maximum allowed by Chapter 20.67. Proposed deviations are listed in the "Comments"
section of the sign matrix included in the Program.
6. Approval of a Comprehensive Sign Program shall not authorize the use of signs
prohibited by the Sign Code this Chapter [Chapter 20.67].
The Program does not authorize the use of signs prohibited by Chapter 20.67.
7. Review and approval of a Comprehensive Sign Program shall not consider the signs'
proposed message content.
The Program contains no regulations affecting sign message or content.
NOW, THEREFORE, BE IT RESOLVED:
Section 1. Based upon the aforementioned standards, the Planning Commission
hereby approves Comprehensive Sign Program No. CS2006 -012.
Planning Commission Resolution No.
ADOPTED THIS 19th DAY OF APRIL 2007.
AYES: Eaton Hawkins Cole, McDaniel and Hillgren
EXCUSED: Peotter and Toerge