HomeMy WebLinkAboutC-2849 - City-wide Transit needs and implementation analysis•
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March 23, 1992
CITY COUNCIL AGENDA
ITEM NO. F -9(b)
TO: CITY COUNCIL
FROM: Air Quality Ad Hoc Committee
SUBJECT: STATUS REPORT ON THE TRANSIT NEEDS STUDY
RECOMMENDATION•
Direct staff to conclude the current transit needs study being
performed by DAVE Transportation.
DISCUSSION:
The City Council briefly considered the transit needs study at its
study session of February 10, 1992 and requested the Air Quality Ad
Hoc Committee to review the work to date with the consultant and
report back with a recommendation.
The efforts by the consultant have shown that there is minimal
demand for additional transit within Newport Beach at the present
time. The Committee and the consultant agree that there would be
little benefit to continue the current study given this lack of
demand.
The various Traffic Control Measures (TCM's) proposed in the draft
AQMP will reduce residents' ability to use their private automobile
as more and more of them are implemented over the next several
years. The Committee believes that the City should be in the
position to supplement existing transit in the community at such
time as may be necessary due to air quality or other regulations.
It is proposed that staff and the Committee begin looking at the
transit implications of the TCM's once they are adopted this
November. The Committee and the full City Council should approve a
transit strategy prior to any future efforts by a transit
consultant.
• On behalf of the Committee,
Richard M. Edmonston
Traffic Engineer
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•
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JAN Z 1991
TO: CITY COUNCIL
January 28, 1991
CITY COUNCIL AGENDA
ITEM NO. F -3(f)
FROM: AD HOC TRANSPORTATION MANAGEMENT /AIR QUALITY MANAGEMENT
PLAN COORDINATION COMMITTEE
SUBJECT: TRANSIT NEEDS AND IMPLEMENTATION ANALYSIS
RECOMMENDATION
1. Authorize the Mayor and City Clerk to execute a consultant
agreement with DAVE Transportation Services, Inc. to perform
a City -wide transit needs and implementation analysis.
2. Approve a budget amendment in the amount of $41,000 to fund
the analysis.
DISCUSSION
The Ad Hoc Committee's charge includes "propose local measures
and means for the City to promote cleaner air measures including
reduced emission from mobile sources and focusing on alternatives
to current transportation strategies." As a part of this charge
the Committee believes there is a need to evaluate transit needs
and current services to determine the appropriateness of a local
transit or shuttle.
Statements of Qualification were received from three consulting
firms and one of the firms was interviewed and requested to
provide a proposal for the analysis. DAVE Transportation
Services, Inc. has submitted a proposal which was reviewed by the
Committee in September.
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The proposed work program is divided into two phases and would
take approximately six months to complete. The first phase would
identify existing transit operations service in Newport Beach and
• would also include a survey of residents and businesses to
identify transit needs that are not currently being met.
The second phase includes analyzing alternative transit options
and the development of an implementation program for the
preferred alternative. If no preferred alternatives are
identified as a result of the first phase, the analysis would end
at that point.
The survey that is included in the first phase is proposed to be
a telephone survey. While this is the most costly form of
survey, it provides the most complete and reliable data. In
order to determine the true transit needs of the community it
will be necessary to reach a reasonable sample from each of the
possible target groups. The groups identified to date include
youth between the ages of 10 and 18, seniors over 60, business
employees and customers, and to a lesser extent, recreational
visitors. The telephone survey is estimated to cost nearly
$17,000 compared with an extensive mail survey which would cost
$9000.
• A report will be prepared at the conclusion of the first phase
summarizing the existing transit services and the results of the
needs survey. The City Council will have an opportunity to
decide at that time if they wish to proceed with the second
phase. The proposed budget amendment covers both phases. Phase
1, including the survey, is projected to cost $32,000.
For the Ad Hoc Committee,
Richard M. Edmonston
Traffic Engineer
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PURCHASE
REQUISITION
P.O. No.:
(If Reserved)
Suggested Vendor:
DAVE Transportation Services Inc
201 E Sandpointe #800
Santa Ana, CA 92707
CITY CF 4V-,, E�"O
C_z8�9 NEWPORT z°
BEACH =
Date: 3 -12 -91
Dept: Public Works
Ship To:
Traffic Engineering
Attentions Phone No.: 549 -3283
Quantity
Description of Articles or Services Required
Unit Price
Amount
Budget No.
Professional services for transit
needs and implementation analysis,
per proposal dated 7 -30 -90 and
approved by Newport Beach City
Council on 1- 28 -91.
Time and materials not to exceed
35,000.
02 -5616 -000
Comments:
Sub Total 3 5, 0 0 0.
Tax --
Total 35,000.
to Required
F.O.B
Terms
Code
APPROVED ( Department Head or person authorized to execute requisitions)
MANAGER
• •
SCOPE OF WORK
The scope of work for the study is organized into two phases. The first phase would
focus on an assessment of transit needs in the city, organized by different potential user
groups, the development of goals and objectives for transit improvement in the City of
Newport Beach, and the development of alternatives to meet identified needs. In this
first phase, the alternatives would be developed to a preliminary level of detail to facilitate
discussion and evaluation of the preferred alternative or alternatives. The second phase
would allow the opportunity to expand upon a selected alternative or alternatives with
greater analysis and det ail, including implementation guidelines and financial analyses to
support the alternative or alternatives. -
PHASE ONE
Tasks
I. Identify and Inventory Existing Transit Services
This first task will involve the identification and inventory of existing transit and
paratransit services and programs in the city, including:
o OCTD fixed -route and dial -a -ride services
o UCI shuttle bus service
o Services of the City's two TMAs
o School transportation services
The review and inventory will include identification and description of services provided,
current ridership or use levels in the City of Newport Beach, and an assessment of the
ability of the services or programs to meet their targeted market in the city. This review
should also provide baseline information for later use in the study to help determine the
capability of current services and programs to potentially provide an expanded or modified
role in transit provision for the city, should such options be appropriate.
2. Review Past Programs
Efforts in Task 2 will review past transit programs in the city, including the Trolley
program and the Harbor Hopper, to assess city- sponsored attempts to serve local transit
needs. The review will also focus on assessing the effectiveness of past programs to
meet their intended objectives and "lessons learned" for the current assessment of transit
needs and services.
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3. Assess Current Transit Needs
This task will involve developing an estimate and assessment of current transit needs in
the city by segmented user group including youth, seniors/handicapped, general public,
commuters, and visitors. This assessment will be conducted through the evaluation of
current services in the city from Task 1, analysis of demographic factors known to
influence the propensity to use transit, and input and information from key organizations
and leaders in the city. Such organizations and groups include, but are not limited to, the
City's Recreation and Parks Department, the TMAs, senior citizens organizations, and
business organizations such as the Chamber of Commerce, the Convention and Visitors
Bureau, and other business groups identified through the City or study efforts. Such input
will be obtained through interviews, in person or by telephone, with representatives of
these organizations.
Subtask 3A: A survey of residents will also be done, to help assess transit needs
in the city and obtain input on the types of transit improvements which might be
desired. The survey will be a telephone survey at 800 households, conducted by
a market research firm.
The assessment of current needs will estimate the relative size of transit need by potential
user group and then attempt to prioritize the transit needs in the city so that feasible
alternatives to meet the needs can be developed.
At the conclusion of Task 3, Working Paper #1 would be prepared, documenting the
findings and analyses of Tasks 1 through 3.
4. Develop Goals and Objectives for Transit Improvement
This task will focus on developing initial goals and objectives for the improvement of
transit in the City of Newport Beach. Based on the assessment of transit needs from the
previous task, the consultants will draft a range of possible goals and objectives for
discussion with the City's Air Quality/Transportation Demand Management /Coordination
Committee. The consultants would then meet with the City's Air Quality/Transportation
Demand Management /Coordination Committee to review and discuss the draft goals and
objectives in light of the assessment of transit needs.
For purposes of the study, this task is important: Initial goals and objectives for transit
improvement will help develop consensus on the directions that transit improvement in
the city should take and will help guide subsequent tasks in developing feasible and
appropriate alternatives.
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5. Develop and Assess Alternatives
In this task, the consultants will develop and assess alternatives to meet the identified
transit needs in the city. The focus in this task will be alternatives within a two- to three -
year time horizon. Transit options which appear more feasible for the longer term would
be outlined in a following task.
Up to five alternatives will be developed to a preliminary level of detail to facilitate
review and discussion of the alternatives. It is expected that the alternatives will vary in
their targeted market group and their required level of financial commitment from the city.
Included for the alternatives will be:
• description of the alternative and target ridership markets
• vehicle and other capital requirements
• operating parameters, including sketch -level routing for any alternatives which
involve routing
• organizational implications, including the role of the City and anticipated city
support to sponsor the service or program
• estimated ridership or use levels
• preliminary estimated capital and operating costs.
Examples of the types of alternatives which might potentially be appropriate for review
in Newport Beach include intra - community transit service to complement OCTD services,
shuttle service in concert with intercept parking lots to help provide for summer and
visitor beach travel, and midday employee- oriented transit to support employer efforts to
encourage and facilitate ridesharing.
6. Comparable Transit Programs
This task will provide the opportunity to review and document comparative examples of
transit programs or services similar to those that are developed in Task 5 to help provide
a basis for review and assessment. Depending upon the alternatives developed, it is
expected that similar examples will be sought from the Southern California. area to the
extent possible. Programs which might be appropriate to review include, for example, the
City of Laguna Beach's local transit program for residents and tourists, the Palos Verdes
communities and dial -a -ride program which supplements fixed -route services and focuses
primarily on youth transportation, as well as others that operate in communities which
have similarities to Newport Beach.
Following Task 6, the consultants will prepare Working Paper #2, documenting the
assessment of alternatives from Task 5 and review of comparable programs from Task 6.
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7. Lone Ranee Transit Options
This task allows the opportunity to outline transit or transportation options or possibilities
which might be feasible beyond the two- to three -year time focus of the study. There
exist many long range plans for transportation improvement in Orange County, and it may
be prudent from the City's planning perspective to outline the types of transportation
options which might be appropriate or feasible to pursue in the future. This analysis
would be done at only a very preliminary, sketch -level detail.
8. Prepare Phase One Report
Task 8 will be document the analyses and finding of the tasks in Phase 1. This report
will first be submitted in draft, and after review and comment, will be prepared as a final
report.
9. Review Phase One Findines
This task provides for the review of the alternatives which are developed in Phase 1 with
the City's Air Quality /rransportation Demand Management/Coordination Committee to
determine the more feasible or appropriate alternative or alternatives for more in -depth
focus. Important for this discussion will be determining the degree to which the
alternatives meet the goals and objectives developed for transit improvement in an earlier
task of the study.
PHASE TWO
10. Analyze Selected Altemative(s)
For the preferred altemative(s), this task would allow for more detailed analysis of the
alternative or alternatives selected as more appropriate from Phase 1. This task would
add detail to the preliminary assessment conducted earlier, analyzing operational feasibility
in greater depth. Depending upon the selected alternative(s), areas which might need
additional analysis include:
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• organizational /management plan
• institutional relationships (e.g., between the City and OCTD, between the City
and the TMAs, public/private partnerships)
• financial analysis, including estimated costs and revenues
• potential revenue sources (e.g., user fees, City support, business /retail community
support, employer support, local share of increased licensing fee)
• coordination with existing transit services
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11. Develop Implementation Plan
For selected alternative(s), efforts in this task would involve preparation of an
implementation plan to carry forward the preferred transit alternatives. Steps necessary
to initiate the alternative(s) would be described and an implementation schedule would
be prepared showing the phasing and coordination of the tasks and responsibilities leading
up to service initiation.
12. Monitoring and Evaluation Plan
Inherent in responsible public service provision is a monitoring and evaluation component,
allowing for the periodic review and evaluation of the service. This is particularly true
for public transit which is a highly visible and relatively costly community service. In this
task, a plan for monitoring and evaluating the transit alternatives) will be developed,
including the development and definition of appropriate evaluation criteria and a
recommended schedule for monitoring (e.g., weekly, monthly, semi - annually). To the
extent appropriate, guidelines will be provided to help assess whether the service or
program is effective. For example, the transit industry has generally accepted standards
relative to ridership growth for new transit services as well as general standards relating
to the productivity of paratransit services.
13. Prepare Phase Two Report
The last task would involve preparing the report of Phase Two's analyses and findings.
Efforts would also provide for the review and discussion of the report with the City's Air
Quality/Transportation Demand Management/Coordination Committee. It is expected that
prior working papers submitted to the City for earlier tasks would be prepared so that they
would become sections of the study's final report. The report would be submitted in
draft, and after review and comment by the City, any modifications necessary would be
made and the report submitted in final form.
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SCHEDULE
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The anticipated schedule for the study is shown in Figure 1, outlining time by task as
well as documentation and reports to the City and suggested timepoints for project review
meetings with the City's Air Quality/Transportation Demand Management /Coordination
Committee.
This schedule has assumed conduct of a random household survey which has been
estimated to take approximately eight weeks.
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COST
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The cost for the study has been determined in two phases, corresponding to the two
portions of the Scope of Work. Additionally, the household survey is costed separately.
Costs for Phases 1 and 2 are shown in Table 1, and the cost for the survey is shown in
Table 2. It should be noted that the total costs shown are not -to- exceed totals.
To summarize, the cost for Phase 1 is shown as $14,689.46; for Phase 2 as $9,049.34; and
the survey cost is $16,900. Total costs for the project, including Phase 1 and 2 and the
survey, are $40,638.80.
These costs remain valid for 90 days.
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TABLE 2
COST PROPOSAL FOR SURVEY
Telephone Survey
To conduct a telephone survey, DAVE will subcontract with a survey research
firm to carry out a total of 800 completed interviews. Costs would include
DAVE administration of the subcontractor and preparation of the survey
questions, as well as a pretest and conduct of the survey by the survey research
firm.
Cost .......................... $16,900.00
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