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HomeMy WebLinkAboutC-3230 - Strategic Communications re: the Commercial Aviation Reuse of El Toro MCAS0 Steven Price Senior Managing Director December 16, 1998 City Manager The City of Newport Beach 3300 Newport Boulevard P.O. Box 1768 Newport Beach, California 92658 -8915 Dear City Manager: IS HILL & KNOWLTON Hill and Knowlton, Inc. International Public RelationsFublic Affairs 6500 Wilshire Boulevard, 21st Floor Los Angeles, CA 90048 213 966 -5717 Fax: 213 782 -8192 This will serve as the agreement between Hill and Knowlton, Inc. ( "H &K ") and The City of Newport Beach ( "Client ") pursuant to which H &K will serve Client as public relations counsel. 1. Services As counsel. H &K will: (a) Advise Client management on public relations aspects of Client's policies and issues; (b) Develop for Client's approval and implementation, a program designed to achieve Client's communications objectives; (c) Provide professional staff services as may be required to assist Client in the implementation of its program. 2. Charges Charges for the services of H &K will be made at H &K's standard hourly staff rates for participating executives and staff as the same are required to cant' out the programs and activities approved by Client. It is agreed that H &K's staff time charges shall not exceed $100,000 during the term of this agreement. (a) In addition to staff time charges, Client will pay H &K the net cost of all materials, services and rights obtained by H &K from third party suppliers on Client's behalf and at Client's request, plus a 15% handling and administration fee on all such disbursements. Client reserves the light to utilize its own suppliers and vendors. In obtaining such materials, services and rights, H &K will act as agent for Client as disclosed principal. City Manager • •HILL & KNOWLTON December 16, 1998 Page 2 (b) Client will reimburse H &K for the net cost of all routine out -of- pocket disbursements such as travel, local messengers, in -house photocopying and ordinary communications (telephone, facsimile and postage) but not to exceed $5,000 without Client's approval. (c) H &K may be called upon to render services that do not fall within the scope of this agreement, such as, in the case of a "crisis" or extraordinary situation requiring an unusual expenditure of time and/or effort by H &K personnel. If such a situation arises, a separate letter of agreement will be prepared and H &K, in conjunction with the Client, will take into consideration such extraordinary factors in determining the rates or fee to be charged. The letter agreement will be presented to the City Council at the earliest opportunity to authorize fees or expenses incurred after presentation. 3. Billing (a) Following the conclusion of each calendar month, H &K will provide Client with an invoice, payable upon receipt, for actual staff time, purchased materials, services and rights, and routine disbursements charges recorded during such month. (b) In the event payments due H &K are not made within thirty (30) days from Client's receipt of invoice, H &K will be entitled to charge Client a late payment penalty of 11/2 % per month on any overdue and unpaid balance. Client agrees to reimburse H &K for all expenses (including reasonable attorney's fees and disbursements) incurred in the collection of any overdue and unpaid invoices. 4. Records (a) H &K will maintain accurate records of all staff time work and out -of- pocket expenditures incurred on behalf of Client and, dining the term of this agreement and for one year thereafter, Client may examine such records at H &K's offices in New York upon reasonable notice and during normal business hours. It is understood that the foregoing does not include H &K's salary data, overheads and other internal H &K costs or non - billable items. (b) If requested, copies of supplier invoices and other back -up materials in support of H &K's out -of- pocket charges of $500 or more will be included with H &K's end -of -month invoice. City Manager December 16, 1998 Page 3 S. Confidentiality • HILL & KNOWLTON H &K acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by H &K on behalf of Client or disclosed by Client to H &K. Notwithstanding the above, H &K's obligation to maintain the confidentiality of any such information that it maintains in its possession or control, shall cease on the third anniversary of the termination of this agreement. 6. Indemnity It is acknowledged that H &K cannot undertake to verify facts supplied to it by Client or factual matters included in material prepared by H &K and approved by Client. Accordingly, Client agrees to indemnify and hold harmless H &K from and against any and all losses, claims, damages, expenses (including reasonable attorneys' fee and disbursements) or liabilities ( "damages ") which H &K may incur as a result of any materials, releases, reports, or information supplied to H &K by or on behalf of Client or prepared by H &K and approved by Client prior to its dissemination or broadcast, except when attributable to H &K's failure to use due care. Client shall similarly hold H &K harmless in respect to any damages suffered by client arising out of the nature or use of Client's products or services. This provision shall survive the expiration or earlier termination of this agreement. 7. Termination H &K's appointment under this agreement shall be effective as of the execution of this agreement and continue thereafter for a period of three (3) months. Upon termination of this agreement, provided that there is no outstanding indebtedness then owing by Client to H &K, H &K shall transfer, assign and make available to Client all property and materials in its possession or control belonging to Client. 8. Governing Law This agreement will be governed and construed in accordance with the laws of the State of California for contracts made and to be performed entirely in California. City Manager December 16, 1998 Page 4 •HILL & KNOWLTON If you are in agreement with the above, would you kindly sign both copies of this letter in the space provided for that purpose below and return one copy to Hill and Knowlton for our records. Sincerely, HIL ND KN LTON, INC. Steven Price Senior Managing Director Finance IAIit, 8 Date AGREED: THE CITY OF NEWPORT BEACH By: City Manager Date /,2 - / s� Cf 3�3 Agenda Item No. 10_ CITY OF NEWPORT BEACH OFFICE OF THE CITY ATTORNEY August 24, 1998 TO: Mayor and Members of the City Council FROM: Peggy Ducey, Deputy City Manager I � AUG 24 �Voroue_A n RE: AWARD OF CONTRACT FOR STRATEGIC COMMUNICATIONS FOR THE AVIATION REUSE OF EL TORO MCAS TO HILL & KNOWLTON AND FLEISHMAN HILLARD The Council has allocated $865,000 for FY 98/99 for costs related to the conversion of El Toro MCAS to a commercial aviation reuse. A portion of these funds was designated for public information and outreach activities. To this end, City staff distributed a Request for Proposals to qualified firms to provide strategic communications services for the El Toro reuse process. Three firms, Hills & Knowlton, Fleishman - Hillard, and Winner/Wagner, responded. A panel consisting of public relations professionals, business leaders, and City representatives interviewed all three firms to assess their qualifications. Each firm has strengths in different areas, and as such, it is recommended that the City retain two of the three firms to provide different aspects of the strategic communications program. Fleishman - Hillard proposed the strongest media team. According to previous polls, many Orange County residents obtain a significant portion of their information on El Toro through the media, and any active strategic communications program would be ill conceived without a strong media relations component. The Fleischman - Hillard team includes former journalists and reporters from print and broadcast news. As the media consulting team, their attention will focus on the following: ♦ To frame the El Toro airport issue in a manner that effectively and accurately communicates the importance of the airport to Orange County's economic future; • ♦ To develop and manage the pro - airport message in all levels of print and electronic media; • • August 24, 1998 Page 2 ♦ To communicate key messages and milestones to the press on a daily basis to clarify and strengthen the airport vision; ♦ To provide a "quick response" process to refute inaccurate information presented to the media. Hill & Knowlton will be responsible for the strategic community outreach program. This will include developing collateral materials such as brochures, video presentations, and newsletters that accurately inform the general public about the reuse of El Toro as a commercial airport. Hill & Knowlton will also be responsible for assisting in the community grass roots efforts that will ultimately mobilize an effective force of airport advocates to influence the public debate on this critical issue. Hill & Knowlton will be responsible for the following deliverables: ♦ Prepare materials that accurately describe the need and benefits of Orange County Airport/El Toro; ♦ Develop written and other informational materials distributed through direct mail, written and broadcast media, and other communications tools to better inform the • general public; ♦ Build and solidify a base of volunteer support within the County to participate in meetings, events and other activities. Airport supporters are in the process of forming a coalition that would cooperate toward the goal of providing accurate information about an aviation reuse of El Toro. This coalition may also provide funding in support of a long -term strategic communications program. In anticipation of the formation of this coalition, we are recommending that the Newport Beach City Council award limited term contracts to these two firms for three months. This would permit staff to finalize the formation of the coalition, as well as develop a long -term strategic plan. It is staffs intent to use the professional expertise of both consulting firms judiciously. Through managing both contracts in- house, staff will identify public relation activities that can be performed internally by City staff, and carefully delegate to the consultant team activities that are best performed by public relations experts. The not -to- exceed amount for each three -month contract is as follows: Hill & Knowlton $100,000 Fleishman - Hillard $75,000 • 9 August 24, 1998 Page 2 I* These contracts would be paid out of currently budgeted airport funds. No new appropriations are necessary. RECOMMENDATION: Authorize the City Manager to execute a contract with Hill & Knowlton and Fleishman - Hillard. PEGGY DUCEY PD:da • F:\ users \cat\shared\ccmemo \ccfirms.doc r LJ 08/21/98 10:38 $213 782 8189 HILLUNOIFLTON • August 21, 1998 City Manager The City of Newport Beach 3300 Newport Boulevard P.O. Box 1763 Newport Beach, California 92658 -8915 Dear City Manager: • HILL & KNOWLTO) J Z 002/005 Hill and Knowlton, Inc. International Public PelationslPublic Affairs 8500 Wilshire Boulevard, 21sr Floor Los Angeles, CA 90048 213 988.5700 Fax: 213 782 -8190 This will serve as the agreement between Hill and Knowlton, Inc. ( "H &K") and The City of Newport Beach ( "Client ") pursuant to which H &K will serve Client as public relations counsel. 1. Services As counsel, H &K will: (a) Advise Client management on public relations aspects of Client's policies and issues; (b) Develop for Client's approval and implementation, a program designed to achieve Client's communications objectives; (c) Provide professional staff services as may be required to assist Client in the implementation of its program. 2. Charges Charges for the services of H &K will be made at H&K's standard hourly staff rates for participating executives and staff as the same are required to carry out the programs and activities approved by Client. It is agreed that H &K's staff time charges shall not exceed $100,000 during the term of this agreement. (a) In addition to staff time charges, Client will pay H &K the net cost of all materials, services and rights obtained by H&K from third party suppliers on Client's behalf, plus a 15% handling and administration fee on all such disbursements. In obtaining such materials, services and rights, H &K will act as agent for Client as disclosed principal. 0 E 0 0 08/21/98 10:39 City Manager August 21, 1998 Page 2 ........... '$213 782 8189 HILL &KNOWLTON Z003/005 • • HILL & KNOWLTON (b) Client will reimburse H &K for the net cost of all routine out -of- pocket disbursements such as travel, local messengers, in -house photocopying and ordinary communications (telephone, facsimile and postage). (c) H &K may be called upon to respond to or assist Client in connection with litigation commenced or threatened against Client (for example, in responding to a document subpoena). It is understood that H&K will be entitled to staff time charges and reimbursement of expenses for services rendered to Client or time spent by H &K in connection with such matters. This provision shall survive the expiration or earlier termination of this agreement. (d) H &K may be called upon to render services that do not fall within the scope of this agreement, such as, in the case of a "crisis" or extraordinary situation requiring an unusual expenditure of time and/or effort by H &K personnel. If such a situation arises, a separate letter of agreement will be prepared and H &K, in conjunction with the Client, will take into consideration such extraordinary factors in determining the rates or fee to be charged. 3. Billing (a) Following the conclusion of each calendar month, H &K will provide Client with an invoice, payable upon receipt, for actual staff time, purchased materials, services and rights, and routine disbursements charges recorded during such month. (b) In the event payments due H &K are not made within thirty (30) days from Client's receipt of invoice, H &K will be entitled to charge Client a late payment penalty of I'/- % per month on any overdue and unpaid balance. Client agrees to reimburse H &K for all expenses (including reasonable attorney's fees and disbursements) incurred in the collection of any overdue and unpaid invoices. 4. Records (a) H &K will maintain accurate records of all staff time work and out -of- pocket expenditures incurred on behalf of Client and, during the term of this agreement and for one year thereafter, Client may examine such records at H &K's offices in New York upon reasonable notice and during normal business hours. It is understood that the foregoing does not ' 11 001 0100 09% P AZ 08/21/98 10:99 City Manager August 21, 1998 Page 3 $213 782 8189 HILL&KN0WLTON 0 Z 004/005 E HILL & KNOWLTON include H &K's salary data, overheads and other internal H &K costs or non - billable items. (b) If requested, copies of supplier invoices and other back -up materials in support of H &K's out -of- pocket charges of $500 or more will be included with H &K's end -of -month invoice. S. Confidentiality H &K acknowledges its responsibility, both during and after the term of its appointment, to use all reasonable efforts to preserve the confidentiality of any proprietary or confidential information or data developed by H &K on behalf of Client or disclosed by Client to H &K. Notwithstanding the above, H&K's obligation to maintain the confidentiality of any such information that it maintains in its possession or control, shall cease on the third anniversary of the termination of this agreement. Indemnity It is acknowledged that H &K cannot undertake to verify facts supplied to it by Client or factual matters included in material prepared by H &K and approved by Client. Accordingly, Client agrees to indemnify and hold harmless H &K from and against any and all losses, claims, damages, expenses (including reasonable attorneys' fee and disbursements) or liabilities ( "damages ") which H&K may incur as a result of any materials, releases, reports, or information supplied to H &K by or on behalf of Client or prepared by H &K and approved by Client prior to its dissemination or broadcast, except when attributable to H &K's failure to use due care. Client shall similarly indemnify and hold H &K harmless in respect to any damages arising out of the nature or use of Client's products or services. This provision shall survive the expiration or earlier termination of this agreement. Termination H &K's appointment under this agreement shall be effective as of the execution of this agreement and continue thereafter for a period of three (3) months. Upon termination of this agreement, provided that there is no outstanding indebtedness then owing by Client to PI &K, H &K shall transfer, assign and make available to Client all property and materials in its possession or control belonging to Client. 11 iG_-„ _, aCC , 7 Al ^,Z ^07 0+00 CO). 0 Qn • 0 • 08/21/98 10:40 City Manager August 21, 1998 Page 4 $213 6 8189 HILLKKNOWLTON 8. Governing Law Z 005 /005 HILL & KNOWLTON This agreement will be governed and construed in accordance with the laws of the State of California for contracts made and to be performed entirely in California. If you are in agreement with the above, would you kindly sign both copies of this letter in the space provided for that purpose below and return one copy to Hill and Knowlton for our records. Sincerely, HI L AND KNO JYLTON, INC. Steven Price Senior Managing Director Finance gIAI 19R Date 0 • AGREED: THE CITY OF NEWPORT BEACH By: City Manager Date BARBARA '9714 /752 -0302 to Sept. 26, 1994 ©10.20 AM • • Exhibit A Scope of Work The following is a brief description of Hi11 & Knowlton's three -month plan for the El Toro Airport advocacy effort to build a grassroots/ coalition program. The priorities of this initial three -month plan are to create an environment that encourages the community at all levels to publicly support the airport, and to begin to frame the airport issue in a way that evokes a positive vision for the future of Orange County. t ateglc Objectives 1. Increased visibility of community support at meetings and /or events on a regular basis. 2. Develop and engage a solid data base of "volunteers' at a variety of levels within Orange County cities. 3. Increased attendance of interested, pro - airport citizens at public meetings. In the next three months, we recommend specific short -term activities that must be accomplished in order to lay the groundwork for the long -term program. They are briefly outlined below: 1. Collateral Materials Development -- Activities may include: • Design/ copywriting of informational brochures • Design/ copywriting of fact sheets, flyers, posters, banners 2. Grassroots Activities -- Activities may include: • Creation of volunteer database • Volunteer recruitment/ training • Promote dissemination of accurate information through a volunteer network 3. Speakers Bureau -- Activities may include: • Identify and train speakers • Coordinate and schedule speakers • Monitor and track outcomes (Monthly reports to client) 4. Direct Mail -- Activities may include: • Design/ develop informational pieces N13 F__1 ►J • AUG 21 '99 111 :14RM 0 . P•2 FLEISHMAN- HILLARD, INC. CONTRACT The following terms and conditions apply to retention of Fleishman - Hillard, Inc., a Missouri corporation, (hereinafter "we" and "our" and'W') as public relations and communications counsel for the City of Newport Beach, an Orange County, CA., municipal corporation, (hereinafter "you and "your "). 1. Scope of Services. We will provide you with communications services as detailed in the attached memorandum (Exhibit A). Our work for you under this agreement will be limited to the assignments in the memorandum. Because we offer a comprehensive level of international communications services, we would be pleased to offer you assistance in other matters as you may request over the course of this agreement. Any change in the terms and conditions of this agreement or engagement for additional services shall be mutually agreed upon in writing prior to performing those services. 2. Performance Review: We are committed to serving you and helping you achieve your desired results. We encourage you to review regularly with us any and all comments and suggestions you may have about our performance, and we will meet with you as frequently as you deem necessary to review performance. 3. Confidentiality: We regard with utmost seriousness our duty to preserve your confidences and proprietary matters. We shall not ' disclose such information without your permission other than to our employees, counsel and other professional advisors we believe necessary to fully meet our obligations under this agreement, or as required by applicable law or judicial or administrative order. We may, however, disclose our representation of you to other actual and potential F -H clients. 4. Care of Property and Inspection: We will take reasonable precautions to safeguard your property that is in our custody, but we shall not be liable for damage to your property unless the damage results from our gross negligence in connection with its care. We shall have no liability for damage to property that is in the custody or control of any third party. All materials we produce at your expense shall be our property until we receive your payment In full for the cost of all materials and other out -of- pocket expenses and all fees relating to such materials. �i RUG 21 '98 10: 15AM • • P.: S. Approvals, Accuracy of Information and Indemnification: You shall have the sole responsibility for authorizing and approving the dissemination of all information and materials released on your behalf. You shall be solely responsible for the accuracy, completeness and legal compliance of the information about you that you provide or approve for our use, We shall indemnify you against any and all losses, liabilities, damages, demands, settlements, judgments, costs and expenses, including reasonable attorneys fees (collectively, "Damages', sustained as a result of any claim of libel, slander, defamation, copyright infringement, trademark or servicemark infringement, trade dress infringement, unfair competition, misappropriation of ideas, indiction of emotional distress, invasion of rights of privacy, or invasion of right of publicity arising from any materials prepared by F -H on your behalf (collectively, "Materials Claims "); provided, however, the foregoing indemnification provision shall not apply to Materials Claims arising from any such materials that were approved by, or prepared based upon information provided by, you or any of your employees, agents, or independent contractors. You agree to indemnify us against any and all Damages sustained as a result of any Materials Claims arising from any such materials that were approved by, or prepared based upon information provided by, you or any of your employees, agents or independent contractors. In addition, we shall indemnify you against any and all Damages sustained as a result of our breach of this agreement or our negligence or intentional misconduct in connection with this agreement, and you shall indemnify us against any and all Damages sustained as a result of your breach of this agreement or your negligence or intentional misconduct in connection with this agreement. The foregoing indemnification provisions are intended to extend to and cover you= and our respective officers, directors, agents and employees. 6. Outside Experts and Other Third Parties: It may be appropriate in the course of our performance under this agreement to work with outside experts and other third parties hired by you or hired by us with your authorization. You agree to reimburse fees and expenses incurred by these persons, and we shall not be liable to you in any way for the acts or omissions of such third parties. / 2 . „ AUG 21 198 10: 15RM • • P.4 • 7. Fees, Disbursements and Other Charges: We are sensitive of the need to manage and control costs. It is our preference to work with budgets in which our fees for services are agreed upon in advance and made part of our agreement with, you. You agree under this contract to reimburse us in an amount not to exceed $75;000 on an hourly fee- for - services basis for work performed through Nov. 25, 1998,` as "detailed in the attached memorandum (Exhibit A). i' We also are committed to offering you the most efficient, cost-effective support systems. You will be billed for telephone, facsimile transmission, mail, messenger charges, and travel expenses as appropriate to services provided by us to meet our obligations under this agreement. Other third party invoices will be billed with a standard agency commission of 17.65 percent. S. Billing and Payment: We want you to be satisfied with the quality of our services and the reasonableness of our bills, and we ask that you discuss with us any questions or comments you may have about fees, charges and/or the format of bills. Our fees and out - of- pocket expenses are due and payable on receipt of our invoice. We will bill on a monthly basis for fees, disbursements and related charges incurred in the preceding month. You shall, within fifteen days of receipt, advise us of any dispute related to said • invoice, or we shall deem the invoice accepted. While we make every effort to include all disbursements in the invoices for the period in which they were incurred, some costs are not available at the time of billing and must therefore be included in a later invoice. 9. Non - Payment and Collection: Failure to pay our invoices within 60 days after the date of invoice may, at our discretion, result in suspension of any or all service to you until payment is received, and may result in termination of the agreement. We shall incur no liability of any kind to you for such suspension or termination. We reserve the right to charge interest up to 18 percent per annum on all amounts more that 60 days outstanding. In the event that we must retain counsel or other services to enforce the contract or recover any sum due, you shall be responsible for all said costs and expenses including reasonable attorney's fees. i. ,il AUG 21 '98 10:16RM • 10. Dispute Resolution: i P.5 If we get into a dispute, we will first try to settle the dispute amicably through discussion and negotiation. If that fails, any claim arising out of or related to this Agreement involving up to Seventy-Five Thousand Dollars ($75,000.00) shall be settled by arbitration in accordance, with the Commercial Arbitration Rules of the American Arbitration Association,, and judgmentiupon the award rendered by the arbitrator or arbitrators may be entered in atiy court having jurisdiction thereof; provided, however, the arbitrator shall not have jurisdiction to enter an award in favor of either of us in an amount in excess of Seventy-Five Thousand Dollars ($75,000.00). Notwithstanding anything to the contrary contained in this Agreement, in no event shall either of us be liable to the other for any punitive, incidental, consequential, or other special damages in connection with any claim arising out of or related to this Agreement. 11. Terminatiout We hope and trust that our relationship with you will be long and valued. Nevertheless, either of us may terminate our services for any reason with 15 days' prior written notice. You remain liable for all fees, disbursements and other related charges incurred up to the date of termination, as well as all amounts that we must pay to third parties pursuant to non - cancelable agreements we entered into in performance of this contract. Provisions in the agreement related to payment, confidentiality, indemnification, dispute resolution and waiver shall survive termination of the agreement. 12. Miscellaneous: This agreement (1) may,not be assigned by either of us without prior written consent of the other; (2) shall bind and benefit each of us and our respective permitted successors or assigns; (3) supersedes any previous agreements, understandings, or discussions with respect to its subject matter, and (4) shall be governed and construed under the laws of the State of Missouri. Failure by either of us to exercise our rights under this agreement, or to fail to require strict performance of any part of the agreement, shall not constitute a waiver of those rights or provisions, which shall remain in full force and effect. Notice required trader this agreement shall be given in writing either by personal delivery, telecopy (with confirmation of receipt) or certified mail, addressed in case of notice to us at: Fleishman - Hillard, 200 N. Broadway, St. Louis,'yfssouri, 63102, Attention: Royce Rollins; and in case of notice to you at the name and address set forth in the attached memorandum (Exhibit A). 1 h' 0 0 0 RUG 21 '99 10: 17AM • • THIS CONTRACT CONTAINS A BINDING ARBITRATION PROVISION WHICH MAY BE ENFORCED BY THE PARTIES, [NOTE 1 TO FORM USER: MISSOURI LAW PROVIDES THAT THE PRECEDING STATEMENT MUST BE INCLUDED ADJACENT TO, OR ABOVE, THE SPACE PROVIDED FOR SIGNATURES IN TEN POINT P.6 [NOTE 2 TO FORM USER: T#IIS FORM MUST BE USED IN CONJUNCTION WITH A SEPARATE MEMORANDUM TO BE ATTACHED HERETO AS EXHIBIT A, WHICH (1) IS INITIALED BY THE PARTIES AND (2) CONTAINS THE SCOPE OF SERVICES, FEE ARRANGEMENT, AND CLIENT NOTICE NAME AND ADDRESS.] FL , INC. By Doaglas R. Dowie, Senior Vice President and Senior Partner By Date I (Address) II �� AUG 21 '98 10:17RM EXHIBIT A 1 _►kI m a TO: Peggy Ducey FR: Doug Dowie RE: Three -Month Contract — Media Relations Program Elements DATE: August 20, "S This memorandum describes brie y Fleishman- Hillard's communications/media relations program elements to support the City of Newport Beach's advocacy efforts for El Toro Airport. MEDIA RELATIONS P.Y, Fleishman - Hillard designs media relations programs that support our clients' strategic objectives and complement their public policy and community relations efforts. Fleishman - Hillard has strong ties with the Orange County media, and our staff members include former journalists and government officials who have a comprehensive understanding of how local media works, what it needs and what is necessary to build good media relations. We will develop a media program designed to: • Identify key issues and messages supportive of the airport advocacy campaign and implement a consistent, unified way to communicate them effectively to key Orange County media; • Develop and maintain:strong working relationships with key print, broadcast and trade publications that have covered and will continue to cover issues related to the El Toro Airport debate; • Maintain an updated media list of those journalists covering the El Toro Airport debate in order to reach them at a moment's notice; • Identify spokespeople who can communicate effectively and credibly with the press, and work with those spokespeople to ensure they are fully briefed and up to speed on issues affecting the El Toro debate; • Receive, log and centrally coordinate responses to all media inquiries; • Maintain a comprehensive clip file on issues related to the El Toro Airport. .ca r 0 9 HUG 21 '98 10:18RM • • PROGRAM ELEMENTS Fleishman - Hillard will facilitate the following media relations activities: • Respond and React to News about El Toro Airport Fleishman - Hillard staff will act as spokespersons for and respond to queries from the media covering the airport; issue day -to -day. • Pitch stories, generate -mews about El Toro Airport Fleishman- Hillard will work with -key reporters and editors to pitch and enterprise balanced and positive stories about the airport advocacy efforts. • Editorial Hoard visits Fleishman - Hillard will reach out to key editors and reporters and recommend meetings and briefings with airport advocates. • Submit op -ed pieces in key publications P.8 We will assist airport advocates and thought leaders in the community ir:. developing and submitting opinion pieces for leading Orange County publications. • Provide media support for events associated with El Toro We will assist and support the airport advocates' efforts in reaching out to the media for events; these activities include media pitching and the drafting and distributing of collateral materials, including fact sheets, media advisories and press releases. • Relationship building and deskside briefings I � Fleishman- Hillard will propose acid facilitate periodic meetings with key reporters covering the El Toro debate to provide information and share ideas that advance the airport's cause and address the issues. Forging a better relationship with those reporters doesn't necessarily curry favorable press, but it does establish rapport and credibility and ensures greater access down the road. • Public affairs program appearances The Orange County NewsChannel and KOCE -TV both produce half -hour public affairs programs that examine local issues. We recommend that airport advocates appear in these forums to convey key messages about El Toro Airport. Opportunities also exist on radio. • ;I AUG 21 '98 10 :19AM • • p,9, • Media Training Fleishman - Hillard will conduct media training for key spokespeople to help them prepare for media interviews and appearances and press conferences. Media tr� is intended to help our clients communicate more effectively with reporters and editors. MEDIA OUTREACH Special attention should�,bo,.given to thg following media: Print: • Orange County Register • Los Angeles TimeslOrange County Edition • Orange County Business Journal • Orange County Metro • Costa Mesa Daily Pilot • Long Beach Press Telegram • OCWeekly • Orange County Register Community Ncwspapers • Orange Coast Magazine • Wall Street Journal /California Edition • Regional and airline industry publications Broadcast: • Orange County NewsChannel • KABC -TV (Orange County Bureau) • KOCE -T V,,�(Channe150) • KMEX -T_V' (Univision) • K'VEA -TV (Telemundo) Radio: • KFI -AM • KABC-AM • KNX -AM • KORG -AM • KIKF-FM • KCRW -FM 3 • • CITY OF NEWPORT BEACH OFFICE OF THE CITY ATTORNEY August 20, 1998 TO: Mayor & Members of the City Council FROM: City Attorney RE: Response to ETRPA Letter I have attached a copy of the responses we received to the ETRPA letter. The letter asked residents to call the Mayors office and I had the calls forwarded to my office. I spoke with four or five residents — all but one very supportive of the City Council's decisions to date. A quick tally of responses shows 10 out of 12 callers were pro - airport and two favored an airport at Ca % Pendleton. ROBERT H. BURNHAM City Attorney 0.117[M F:kattbumhamW1torolmemolets\do I Yll 13;'t. MCASELTORO RESIDENT /NON- RESIDENT COMMENTS NAME, ADDRESS, TELEPHONE NUMBER PRO- ANTI- COMMENTS AIRPORT AIRPORT AIZ5� 41t) 'd -If .2x :;c 1] NAME,ADDRESS, TELEPHONE NUMBER PRO- ANTI- COMMENTS AIRPORT AIRPORT f7 V /6