HomeMy WebLinkAboutAdditional Material1Balboa Village - Reformatted Implementation Plan
Legend
Recommended Strategy
Year 1
Year 2
Year 3 -5
Estimated Cost (1)
Ease of
Level of Effectiveness
Priority
Responsible
Implementation
Departments
Initiate or Complete During FY2012 -2013
P
P
E
P
S
Z
®
Al. Create a governance structure to ensure implementation
g P
Determine governance
Easy once policy
Highly effective to ensure
plan recommendations are executed in a timely fashion
structure and establish
Ongoing review
g g
Ongoing review
g g
direction
High
Community Development
A
P
work plan.
provided
progress
d
P
PS2. Assume maintenance of boardwalk area.
M
u
P
E
a
r
Gain acceptance from property owners. Maintenance u
Highly effective in
b
I
C
include steam cleaning sidewalk installation of new furnit ure
Begin regular cleanin g
Ongoing
Ongoing
515,000 /Y ear
Eas Y to im lement
immediate improvement ement of
High
Mvnici al Operations erations
I
I
a
0
k
upon completion of streetscape plan.
the area
in
i
I
n
n
ED3. Support new cultural facilities(ExplorOcean /Balboa
i
S
C
n
n
Theater).
Prioritize project review;
Easy to continue
t
i
M
Ongoing, regular communication with entities to identify
identify additional
Continue support
Continue support
TBD
communications and
High
Community Development
F
S
n
S
needs and opportunities; offer assistance in completing
assistance as needed
offer supper-,
to specific action
It
9
C
planning development application (s).
a
t
t
P
EDB. Modify boundaries of Balboa Village BID to delete area
i
e
&
a
from Adams to Coronado Streets.
Consider /adopt ordinance
None
Easy to implement
creating revitalization of
Low
City Manager
V
e
e
V
t
Requires ordinance to be approved by City Council.
the area
e
t
Z
e
e
P2. Establish a commercial parking benefits district to create
P 8
Establish legal means to
g
Set aside revenues for
Moderate based on the
High - Additional funds
S
0
I
9
permanent, ongoing revenue source.
create; determine Council
eligible activities.
TBD
need to reallocate
could be used for
High
Community Development
p ent
S
C
n
Y
policy on revenue source
funds
revitalization projects
and Finance
It
a
i
0
P3. Establish a residential parking permit program.
Develop program, conduct
r
n
P
m
Program development will require public participation and
public outreach, prepare
Difficult based on
potential concerns from
Highly effective in
a
e
e
9
e
adoption of an ordinance by City Council. Additional surveys
Coastal Commission
application, and conduct
Implement program
P p
TBD
affected residents and
encouraging visitors to
Community Development
t
S
n
ma be re uired b Coastal Commission to justify need and
y q y i ty
dd
additional surveys if
y
g
the need to obtain
utilize available public
High
and Public works
e
t
verify the program would not impact Coastal access. A
p g p
approval the
parking lots, rather than
g
t
st
Coastal Development Permit will also be required.
required by Coastal
Coastal Commission
impact residential streets
r
Commission
Y
a
t
S
It
PZS. Continue focused code enforcement efforts.
Ongoing
Ongoing
Ongoing
Medium
High
High
Community Development
e
r
a
ED7. Allocate additional funding to Balboa Village BID.
Highly effective in bringing
9
t
Approve with annual
Medium based on need
additional funding to the
g
Y
e
Develop marketing strategies with input from BID and visit
p g g p
renewal
to reallocate funding
area which could be used
High
City Manager
g
Newport Beach; and monitor implementation.
a
from other sources
for marketing and street
y
improvements
PZ4. Pursue adoption of Local Coastal Plan.
Prepare draft Implementation Plan (IP), public outreach,
Prepare and approve a
Draft LCP for public review
$150,000 for
Difficult - Acouiring a
Highly effective in
Planning Commission review, City Council adoption of IP by
work program, begin
and approval by City
Pursue Certification by
consultant services to
certified LCP will be a
shortening the entitlement
High
Community Development
Ordinance, Certification Coastal Commission required, City
drafting CP
g
Council
Coastal Commission
prepare LCP
challenging and lengthy
Council considers and potentially adopts Coastal Commission
to
process
process
suggested modifications (if any).
PZl. Eliminate parking requirements for new commercial
Medium based on
Highly effective to
development and intensification of use applications.
Incorporate within Local
uncertainty of
encourage revitalization;
Coastal Plan.
acceptance h the
p y
provides Flexibility for new
High
Community Development
Incorporate within Local Coastal Plan.
Coastal Commission
uses
PZ2. Eliminate in -lieu parking fee permanently, including
Easy to implement on
current payees.
Prepare and consider
the basis that the
Low - As a stand alone
adoption of ordinance
Loss of $13,500 /year if
program is outdated
program elimination of the
High
Community Development
City Council adoption of ordinance is required. Should
amendment b City Council
y ty
only Balboa Village
and does not generate
fee would have no affect
and Finance
implemented with other parking management strategies.
p P g g g es
on managing parking
significant funding
PZ3. Evaluate changes to determine impact on new
investment in Balboa Village.
Easy to implement.
Identify and measure
Measure and compare
Significant benchmarks
Low - Monitoring alone will
Determine and measure applicable benchmarks prior to
appropriate benchmarks
benchmarks
Review program changes
None
will be obvious, new
not directly result in
Low
Community Development
actions. Measure and compare benchmarks on a periodic
uses, redevelopment,
revitalization of the area
basis.
faYade improvements
(1) Does not include staff costs Page 1
9 06/28/2012
Balboa Village - Reformatted Implementation Plan
Legend
Recommended Strategy
Year i
Year 2
Year 3 -5
Estimated Cost (1)
Ease of
Level of Effectiveness
Priority
Responsible
Implementation
Departments
Initiate During FY2013 -2014
A
P
P
E
P
PS1. Develop conceptual streetscape and public signage plan.
S
Z
D
Staff to evaluate areas for improvement prior to directing
Hire architect to prepare
Implement plan as funds
$15- 20,000 initial
Medium based on need
Highly effective in treating
public works and
A
P
P
of plans for si na a or street sca a
preparation p g g p
plan, process entitlements
P
are available
contract
to Create plan
new aesthetic
High
Community Development
d
P
E
a
improvements. Consider consistency with existing
improvements to the area
m
D
b
I
e
r
wayfinding program. Include Boardwalk in plan.
i
k
I
a
0
I
PS. Develop coordinated wayfnding sign program.
Medium based on need
Medium effectiveness -
i
i
n
n
n
Retain r i program, obtain City Council
esgner, prepare sign pogam, o oc
Incorporate with
$iS- .20 ,000 initial
to coordinate existing
Signage directing visitors to
Medium
Public Works and
S
e
n
0
9
approval of conceptual plan.
streetscape plan
contract
signs
parking areas already exists
Community Development
t
i
m
ED4. Develop special events initiative.
r
S
n
1
c
S
In conjunction with Parks and Recreation Department, refine
Contract with promoter to
Implement
$15,000 for initial
Easy to explore special
Highly effective in bringing
a
t
9
t
project scope to prepare
develop program and
recommendations
contract
events for the area
new visitors and residents
High
Community Development
t
r
identify funding sources
to the area
&
p
r
identify fu ding opportunities.
program and identify funding opportunities.
e
a
v
e
e
t
ED3. Develop and implement Commercial Facade
Define program
$150,000 /year 3
e
t
Z
V
e
Improvement Program.
parameters; obtain City
P tY
buildings; if limit to
g;�
Easy to develop and
Y
Highly effective in creating
g Y g
s
0
e
1
9
Develop program criteria and application; identify funding
Council approval & funding;
Continue implementation
painting/signage /cano
implement provided
immediate aesthetic
High
Community Development
S
e
n
sources; obtain City Council approval; outreach to property
begin Model Block
pies costs would be
funding is identified
improvements to the area
t
a
i
0
y
owners; administer program
marketing
significantly lower
r
e
e
n
9
P
m
EDS. Develop operating budget and implementation strategy
Difficult based on
a
e
for RV parking during non -peak season.
Develop program; obtain
Install utility
y improvements
ncertainty related to
Highly effective in bringing
Public Works, Municipal
t
n
Council approval; identity
and Manage leasing
$800,000 initial cost
acceptance by
new visitors and additional
High
Operations, Finance, and
e
S
t
Program to include public outreach and explore
funding sources
community and Coastal
revenue to the area
Community Development
9
r
requirements from Coastal Commission.
Commission
y
S
P4. Establish employee parking permit program.
Moderately effective -
a
t
t.
Survey all businesses, develop program, program approval
Develop program
Implement upon City
None
Medium based on
uncertainty of Coastal
Permits will encourage
High
Community Development
e
r
requires City Council approval of a Resolution.
Council approval
Commission
employees to parkin
and Public works
a
designated areas, but
9
t
PI. Remove time limits for all metered spaces; implement
y
e
demand based pricing for all public parking.
CPS to implement once
Easy to implement once
Highly effective i
in
Determine appropriate pricing limits for Ordinance adoption
ordinance and contract
Monitor and adjust fee
TED if install wireless
City Council direction
encouraging long term
High
Public Works, Community
y
by City Council required. Amendment of existing contract
amendment are completed
rates as appropriate
meters
provided
visitors to park in beach
Development, and Finance
with CPS (meter enforcement) required. Ongoing monitoring
parking lot
required to ensure rates are appropriate.
Initiate During FY2014 -2015
P6. Identify and implement targeted improvements to bicycle
and pedestrian facilities.
Difficult because of the
type of improvements
Identify in streetscape Plan
Process entitlements, and
which would encourage
Low - Thearea already
Public works and
Retain designer, prepare plans for identified improvements,
(P51 above)
implement as funds permit
TED
additional walking and
provides opportunities for
Low
Community Development
perform outreach to community, obtain City Council
biking has not been
biking and walking
approval of plans, obtain CDP.
defined
ED2. Develop and implement Targeted Tenant Attraction
Program.
Moderate based on
Define program
financial resources
parameters; obtain City
required to create
Highly effective in
Identify key tenants; develop incentive program tailored for
Council approval & funding;
TED
incentives. Difficult to
encouraging new tenants
Low
Community Development
those tenants; obtain City Council approval of program and
begin implementation
identity and outreach
to the area
funding; outreach to owners and brokers to secure tenants.
to potential tenants
EDE. Consider development of Palm Street parking lot for
mixed -used project.
Review ExplorOcean plans
Highly effective in creating
prior to determination to
Difficult due to
As appropriate, obtain City Council approval to proceed with
market site, market site for
None
entitlement process
a catalyst project for
Low
Community Development
solicitation of a developer for the property.
development
revitalization
(1) Does not include staff costs Page 2 06/28/2012