HomeMy WebLinkAboutC-3623 - Amendment No. 1, PSA for Survey and Implementation of the Amortization Program for Identified Nonconforming SignsCITY OF NEWPORT BEACH
°E %f ttie� CITY COUNCIL STAFF REPORT
CTY OF NF:YPORT [3EA
A 1- 4? 5 IJJO
Agenda Item No. 13
April 25, 2006
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Community & Economic Development; Planning Department
George A. Berger, AICP; Program Manager
(949) 644 -3207; gaberger @city.newport- beach.ca.us
SUBJECT: Budget Amendment and Amendment to Professional Services Agreement
with RBF Consulting to provide Survey and Implementation of the
Amortization Program for Identified Nonconforming Signs.
1) Approve a budget amendment to transfer $33,000 from unappropriated General
Fund reserve, 010 -3605, to Account number 2710 -8261, Special Expense, Sign
Regulations.
2) Approve and authorize the Mayor and City Clerk to sign the amendment to the
agreement.
DISCUSSION
RBF Consulting, Inc. has provided consulting services to the Planning Department for the
past two years, assisting staff and the Advisory Committee to prepare the City's update of
its Sign Regulations and Sign Design Guidelines. One of the code sections adopted by the
City Council pertains to signs made non - conforming with the new regulations, which the
Council has chosen to amortize, under a schedule of not less than 15 years as required by
California law. The state law requires that an inventory of those signs made
nonconforming be undertaken, so that there is a written record available at such time as
the City requires their removal.
At the time of the initial Planning Commission and Council reviews of the proposed
Ordinance, staff provided an initial estimate of the costs (approximately $9,500) required to
undertake the inventory, which was based on amortizing roof - mounted and "pole" signs
RBF Consue, Sign Amortization B.A.
April 25, 2006
Page 2
only. However, the Council action added three additional categories of signs required to be
amortized —signs requiring additional surveying work to determine, with a high degree of
accuracy, their conformance. At that time, staff informed the City Council that a budget
amendment would be necessary to appropriate General Fund reserves in order to
complete an appropriate inventory. The 'not -to- exceed' cost estimate provided by RBF
Consulting is $30,000, along with a requested contingency budget of $3,000 if required.
Staff has reviewed the Scope of Work contained in the Proposal for Services and believes
it is adequate to undertake and complete the survey and implementation of the
amortization program for identified non - conforming signs. It is anticipated by RBF that the
tasks in the Scope of Work will require an estimated 400 hours at an average billing rate of
$751hr.
Fundina Availability
A budget amendment is necessary to increase expenditures by $33,000 in General
Fund Budget Item 2710 -8261, Special Expense, Sign Regulations.
Submitted by:
wpz���' -J�-
SHARON Z. W
Assistant City Vager
Prepared by:
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Attachments: 1. Second Amendment to Professional Services Agreement with
RBF Consulting, Inc.
2. Letter from RBF Consulting, Inc.
3. Budget Amendment
2
0
SECOND AMENDMENT
TO
PROFESSIONAL SERVICES AGREEMENT
THIS AGREEMENT, entered into this _ day of April 2006, by and between
CITY OF NEWPORT BEACH, a Municipal Corporation (hereinafter referred to as "City")
and RBF Consulting, Inc., whose address is 14725 Alton Parkway, Irvine, CA 92618
(hereinafter referred to as "Consultant"), is made with reference to the following:
RECITALS
A. City and Consultant entered into a Professional Services Agreement for a Sign
Code Update and Sign Design Guidelines on June 24, 2003 for compensation of
$54,720.
B. The Professional Services Agreement was amended on February 8, 2005,
increasing total compensation to consultant by $28,000, to $87,720.
C. The Parties desire to amend the agreement to provide for additional analyses,
reports, quantitative analysis and meetings for a not -to- exceed amount of
$33,000.
NOW, THEREFORE, it is mutually agreed by and between the undersigned
parties as follows:
1. COMPENSATION TO CONSULTANT
Paragraph 3, Compensation to Consultant, is amended to provide that
Consultant's compensation for all work performed in accordance with this agreement
shall not exceed One Hundred Twenty Thousand, Seven Hundred and Twenty Dollars
($120,720).
3. NO AMENDMENTS TO REMAINDER OF AGREEMENT
All other provisions of the Agreement shall remain in force and effect in their
original form.
IN WITNESS WHEREOF, the Parties have caused this Agreement to be
executed on the day and year first written above.
CITY OF NEWPORT BEACH
A Municipal Corporation
By:
Don Webb, Mayor
ATTEST:
LaVonne Harkless, City Clerk
CONSULTANT
RBF Consulting, Inc.
By:
Ron Pflugrath, AICP, Vice President
3
FBF
■.. ■
CONSULTING
March 7, 2006
31Y V.1
MAR 1.3 2006
George Berger AM
C & ED Program Manager 'yi %i 1a 1
City of Newport Beach
3300 Newport Boulevard
Newport Beach, CA 92658
RE: Proposal to Provide Services for a Survey and Implementation of an Amortization Program
for Identified Nonconforming Signs
Dear Mr. Berger
This is in response to your request for a proposal for consulting services in relation to a citywide survey
of nonconforming and assistance with an amortization program for such signs. The following
nonconforming signs are to be removed or altered to be conforming within 15 years of the effective date
of recently approved Sign Code.
1. Roof signs
2. Pole signs
3. Internally illuminated signs with a translucent face
4. Signs with letters, text, logos, or symbols taller than 36 inches
5. Signs that exceed 75 square feet in total sign area
The nonconforming sign survey and amortization program assistance would be performed as outlined
below.
Task 1 - Prepare Survey Form. The consultant will prepare a survey form for recording information
about each applicable nonconforming sign (including a photograph) and its location by street address.
Staff will be asked to approve the survey form prior to its use.
Task 2 - Conduct Survey of Applicable Nonconforming Signs. Each of the nonconforming sign types
listed above will be photographed and its location recorded on a GIS base map. The address of the owner
of the , business and the owner of the property of where the sign is located will be provided on the survey
form.
Task 3 - Prepare Draft Letter to Sign Owners, The consultant will prepare a draft letter to be sent to
owners of nonconforming signs that are to be amortized notifying them of the nonconforming status of
their sign(s) and informing them of the 15 -year amortization period. The letter will be revised following
input from city staff, especially the Office of the City Attorney. City staff will be responsible for mailing
of the notice letters and all follow up responses.
PLANNING ■ DESIGN ■ CONSTRUCTION
14725 Alton Parkway, Irvine, CA 9261 8-2027 • P.O. Box 57057, Irvine, CA 926197057 ■ 949.472.3505 • Fax 949.472.8373
Offices located throughout California, Arizona & Nevada • www.RBF.com
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It is anticipated that the ab ve tasks will require an estimated 400 hr at an average billing rate of
$75/hr. The total fee is estimated to be $30,000 and also includes up to three meetings with staff and
overall project management and coordination of the consultant team. This is an all inclusive, not -to-
exceed fee. However, due to the uncertainty as to the total number to nonconforming signs to be
surveyed, it is recommended that a contingency budget of $3,000 be added to the overall budget. The
contingency budget would only be released upon written approval of the city's designated representative.
Please review the above and provide any comments. We look forward to continuing to provide the City of
Newport Beach with consulting services. You may reach me at 949 - 855 -5778.
Sincerely,
Ron Pflugrath, AICP
Vice President
MF
CONSULTING
PLANNING • CES40N • CONGTRUCTION S,
of Newport Bead NO. BA- 06BA -061
BUDGET AMENDMENT
2005-06 AMOUNT: $33,000.00
EFFECT ON BUDGETARY FUND BALANCE:
Increase Revenue Estimates Increase in Budgetary Fund Balance
X Increase Expenditure Appropriations AND X Decrease in Budgetary Fund Balance
Transfer Budget Appropriations No effect on Budgetary Fund Balance
SOURCE:
from existing budget appropriations
from additional estimated revenues
PX from unappropriated fund balance
EXPLANATION:
This budget amendment is requested to provide for the following:
To increase budget appropriations for the Amortization Program for Identified Nonconforming Signs.
ACCOUNTING ENTRY:
BUDGETARY FUND BALANCE
Fund Account Description
010 3605 General Fund - Fund Balance
REVENUE ESTIMATES (3601)
Fund /Division Account Description
EXPENDITURE APPROPRIATIONS (3603)
Amount
Debit Credit
$33,000.00 .
. Automatic
$33,000.00
Date
ITDate
Date
Description
Division
Number 2710 Plan - Admin
Account
Number 8261 Spec Expense - Sign Regulations
Division
Number
Account
Number
Division
Number
Account
Number
Division
Number
Account
Number
Division
Number.
Account
Number
Signed:
Fi ancial Approval: Administrar Services Director
Signed:
Administrative Appr I: City Manager
Signed:
City Council Approval: City Clerk
Amount
Debit Credit
$33,000.00 .
. Automatic
$33,000.00
Date
ITDate
Date
BY ME CRY COUNCIL
CRY OF NEWPORT BEACH
CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
C -�q23
(36/to-u6)
Agenda Item No.
February 8, 2005
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Tamara Campbell, AICP, Senior Planner
(949) 644 -3238, tcamabell (a2citv.newaort- beach.ca.us
SUBJECT: BUDGET AMENDMENT AND AMENDMENT TO AGREEMENT WITH
RBF CONSULTING TO EXPAND SCOPE OF WORK FOR SIGN CODE
REVISIONS
RECOMMENDATION:
1) Approve Budget Amendment appropriating $28,000 from the General Fund
Unappropriated Fund Balance to account 2710 -8261 for the additional costs of
completing revisions to the Sign Code associated with conducting.
2) Approve First Amendment to Agreement with RBF Consulting, providing for an
additional public workshop, study sessions and a citywide sign survey.
DISCUSSION:
In June 2003, the City Council entered into a Professional Services Agreement with
RBF Consulting in the amount of $54,720 for a comprehensive update of the Sign Code
and preparation of a Sign Design Guideline Manual. Since then, the consultant has
met seven times with City staff, completed several drafts of the ordinance and prepared
the sign design guidelines. In addition, the Steering Committee (comprised of
representatives from the Business Improvements District's, the two Chambers of
Commerce, The Irvine Company, a homeowner's association'and a local architect) has
met on four occasions. To solicit widespread public input and sign
manufacturer /contractor input, the consultant conducted two public workshops. In
November, the consultant presented the draft to the Economic Development Committee
(EDC).
Budget Andment and Contract Amendmene Sign Code Regulations
February 8, 2005
Page 2
At the November EDC meeting, the Mayor requested that an additional public workshop
be conducted to ensure adequate notification and interaction with the business
community. Conducting this additional meeting was not included in the original scope of
work and is therefore an expansion of services, necessitating an amendment to the
budget.
In addition to the expanded public outreach effort, the City Attorney hired outside legal
counsel to assist with review of the ordinance. Outside legal counsel prepared a memo
outlining many recommended revisions in response to rapidly changing sign legislation
and recent lawsuits. As a result, further unanticipated revisions have been required of
the consultant. Additional meetings with City staff and the Steering Committee will also
be required. The additional cost of the workshop and revisions to the draft code is
$25,000.
The initial scope of work also requested that the consultant propose a non - conforming
sign and amortization strategy. While many approaches were considered over the last
several months (including a citywide amortization effort), staff is recommending that a
non - conforming sign and amortization program be limited to pole signs and roof -
mounted signs citywide. Not only did individuals attending the public workshops often
express concern with these types of signs, but the cost associated with a citywide sign
abatement program would be substantial. For example, legal requirements mandate
that a citywide sign amortization program include the surveying of every existing sign
and the noticing of each sign owner. If all sign types are included in the amortization
program, the survey would have to include the dimensions of every existing sign, which
would significantly increase the difficulty and cost of the survey. The consultant
estimates that the legally required sign survey of pole and roof signs will cost
approximately $9,600.
Given the additional workshop and revisions to the code, a draft ordinance is scheduled
for consideration by the Planning Commission at the end of April and by the City
Council in May. The survey would most likely be conducted during the summer.
As a final request, additional funding will be necessary for the preparation, printing and
mailing of public workshop notices to all business license owners and commercial
property owners within the City. The estimated expense associated with mailing
approximately 9,480 notices is $3,000.
Environmental Review: Not subject to CEQA, as the activity is not a project as defined
in Section 15378 (b) (4).
Funding Availability: The total amount of $28,000 would be appropriated to account
2710 -8261 (Sign Code Regulations) from the General Fund Unappropriated Fund
Balance.
Budget Amedment and Contract Amendment &ign Code Regulations
February 8, 2005
Page 3
by: Submitted by:
TAMAF;A J. OMP13ELLACP SHARON •!,,g
SENIOR PLANNER ASSISTAI
Attachments: First Amendment to Agreement with RBF
Letter from RBF
Budget Amendment #05 BA -007
0 0
FIRST AMENDMENT
TO
PROFESSIONAL SERVICES AGREEMENT
THIS AGREEMENT, entered into this 8t" day of February 2005, by and between
CITY OF NEWPORT BEACH, a Municipal Corporation (hereinafter referred to as
"City ") and RBF Consultants, whose address is 14725 Alton Parkway, Irvine, CA
92618 -2027 (hereinafter referred to as "Consultant "), is made with reference to
the following:
RECITALS
A. City and Consultant entered into a Professional Services Agreement for a
comprehensive update of the Sign Regulations and preparation of Sign Design
Guidelines on June 24, 2004.
B. The Parties desire to amend the agreement to provide for an additional public
workshop, and additional code revisions, staff meetings, study sessions and a
citywide sign survey.
NOW, THEREFORE, it is mutually agreed by and between the undersigned
parties as follows:
1. SERVICES TO BE PERFORMED
Paragraph 2, Services to be Performed, is amended to include Exhibit A to
this Amendment, attached hereto and incorporated herein by reference.
2. COMPENSATION TO CONSULTANT
Paragraph 3, Compensation to Consultant, is amended to provide that
Consultant's compensation for all work performed in accordance with this
agreement shall not exceed Seventy Nine Thousand, Seven Hundred and
Twenty Dollars ($79,720.00)
3. NO AMENDMENT TO REMAINDER OF AGREEMENT
All other provisions of the Agreement shall remain in force and effect in
their original form.
IN WITNESS WHEREOF, the Parties have caused this Agreement to be
executed on the day and year first written above.
E
CITY OF NEWPORT BEACH
A Municipal Corporation
Homer Bludau
City Manager
0
CONSULTANT
RBF Consulting
Michael Burke, AICP
Executive Vice President of Planning
RBF Consulting
�J'
IRBFM
CONSULTING
January 28, 2005
JN 10- 103052
Tamara J. Campbell, AICP
Planning Department
City of Newport Beach
3300 New port Boulevard
Newport Beach, CA 92658
RE: Contract Amendment for Additional Work — Newport Beach Sign Ordinance
Dear Ms. Campbell:
This is in response to your request for a proposal for additional work in conjunction with our existing
contract related to amending the City's Sign Code. It is understood that the City is requesting additional
work with regard to expanded community outreach, additional sign committee and staff meetings, an
additional City Council study session, and a citywide survey of nonconforming pole signs and roof signs.
In addition, we are also requesting a budget augmentation in order to make further revisions required as a
result of Randal Morrison's suggested changes.
The total fee for the additional work described below, including a contingency budget to cover unforeseen
work tasks is $24,400.
Outlined below is a description and cost associated with each of the task items.
1. Public workshop — Conduct one public workshop for business and property owners. RBF's project
manager will prepare a PowerPoint presentation and facilitate the workshop designed to inform the
public regarding proposed changes to the Sign Code and to receive public input. Task includes
preparation, workshop facilitation, and follow up. Fee: $1,200.
2. Council study session — Conduct one study session with the City Council to present and discuss
proposed changes to the Sign Code and receive input. Task includes preparation, meeting facilitation,
and follow up. Fee: $1.000
3. Steering Committee meeting — Conduct two meetings with the Steering Committee to present and
discuss latest proposed Sign Code revisions. Task includes preparation, meeting facilitation, and
follow up. Fee: $1,600.
PLANNING ■ DESIGN ■ CONSTRUCTION
14725 Alton Parkway, Irvine, CA 9261 &2027 • P.O. Box 57057, Irvine, CA 926197057 a 949.655.5783 • Fax 949.837.4122
Offices located throughout California, Arizona & Nevada • UDSOrV.com
'kx. a, [M
January 28, •
Tamara 1. Campbell, AICP
Page 2
4. Staff meetings — Attend four meetings with city staff to present and discuss proposed changes to the
Sign Code. Fee: $2,000.
5. Citywide nonconforming sign survey — Conduct a citywide survey of nonconforming pole signs and
roof - mounted signs. The consultant will prepare a survey form for recording information about each
sign and its location by street address. Staff will be asked to approve the survey form prior to its use.
Each sign will be photographed and its location recorded on a GIS base map. It is anticipated that this
task will require 160 hours at an average billing rate of $60/hr. Fee: $9,600.
6. Preparation of Public Review Draft Sign Code — Provide further revisions to the public review draft
Sign Code. Further and unanticipated revisions are required as a result of recommendations provided
by Randall Morrison, an outside attorney hired to review the amended Sign Code. Fee: $4,000.
7. Contingency — It is suggested that a small contingency budget be added to the contract to cover any
unforeseen additional work. Examples may include extra meetings /workshops or computer
simulations showing before and after images. Fee: $5,000.
Please review our proposed contract amendment and provide any comments. We look forward to
continuing to provide the City of Newport Beach with consulting services. We are available to start on the
above tasks immediately. You may reach me at 949 - 855 -5778.
Sincerely,
Ron Pflugrath, AICP
Vice President, Director of Planning and Design
WF
CON5ULTING
PLANNING ■ OEOION ■ CONYTROCTICN
I
My of Newport Beaci* NO. BA- 039
BUDGET AMENDMENT
2004 -05 AMOUNT: $za,000.00
EFFECT ON BUDGETARY FUND BALANCE:
Increase Revenue Estimates Increase in Budgetary Fund Balance
�X Increase Expenditure Appropriations AND X Decrease in Budgetary Fund Balance
Transfer Budget Appropriations No effect on Budgetary Fund Balance
SOURCE:
from existing budget appropriations
from additional estimated revenues
NX from unappropriated fund balance
EXPLANATION:
This budget amendment is requested to provide for the following:
To increase expenditure appropriations related to the updating the City -wide sign code.
ACCOUNTING ENTRY:
BUDGETARY FUND BALANCE
Fund Account
010 3605
REVENUE ESTIMATES (3601)
Fund /Division Account
EXPENDITURE APPROPRIATIONS (3603)
Description
General Fund - Fund Balance
Description
Signed
Signed:
Signed:
Financial Approval: Administrative Services Director
Administrative Approval: City Manager
City Council Approval: City Clerk
Amount
Debit Credit
$28,000.00
. .... .....
$28,000.00
Automatic System Entry.
/— /1!'—O c;—
Date
Date
Date
Description
Division
Number
2710 Planning - Administration
Account
Number
8261 Special Expense - Sign Regulations
Division
Number
Account
Number
Division
Number
Account
Number
Division
Number
Account
Number
Signed
Signed:
Signed:
Financial Approval: Administrative Services Director
Administrative Approval: City Manager
City Council Approval: City Clerk
Amount
Debit Credit
$28,000.00
. .... .....
$28,000.00
Automatic System Entry.
/— /1!'—O c;—
Date
Date
Date
t
PROFESSIONAL SERVICES AGREEMENT
THIS AGREEMENT, entered into this 24th day of June 2003, by and between
CITY OF NEWPORT BEACH, a Municipal Corporation (hereinafter referred to as
"City "), and RBF Consulting, a California Corporation, whose address is 14725 Alton
Parkway, Irvine, CA 92618 -2027 (hereinafter referred to as "Consultant'), is made with
reference to the following:
RECITALS
A. City is a municipal corporation duly organized and validly existing under
the laws of the State of California with the power to carry on its business
as it is now being conducted under the statutes of the State of California
and the Charter of City.
B. City intends to conduct a comprehensive update of its Municipal Sign
Code provisions and develop a citywide Design Guidelines Manual.
C. City desires to engage Consultant to manage and conduct the update of the
City's Sign Code and develop the Design Guideline Manual, as outlined in
the PROPOSAL attached hereto as EXHIBIT "A," and pursuant to the terms
and conditions contained in this Agreement.
D. The principal member of Consultant, for purpose of this Project, shall be
Ron Pflugrath, AICP, Director of Planning and Design.
E. City has solicited and received a proposal from Consultant, has reviewed
the previous experience and evaluated the expertise of Consultant, and
desires to contract with Consultant under the terms of conditions provided
in this Agreement.
NOW, THEREFORE, it is mutually agreed by and between the undersigned
parties as follows:
1. TERM
The term of this Agreement shall commence on the 15t day of day of July,
2003 and shall terminate on the 1 sc day of February, 2004.
2. SERVICES TO BE PERFORMED
Consultant shall diligently perform all the duties set forth in the PROPOSAL,
contained in EXHIBIT "A" attached hereto and incorporated herein by reference.
•
2.1 The contract and the attached PROPOSAL contains many components of
a comprehensive sign code update and design guideline manual. Depending on the
outcome of earlier stages of this program, the City may decide that some or all of the
latter components are not necessary. Therefore, the City may elect to eliminate some
components of the PROPOSAL at its sole discretion.
3. COMPENSATION TO CONSULTANT
City shall pay Consultant for the services in accordance with the provisions of
this Section and the scheduled billing rates, contained in the PROPOSAL attached as
EXHIBIT "A ". No rate changes shall be made during the term of this Agreement without
prior written approval of City. Consultant's compensation for all work performed in
accordance with this Agreement shall not exceed the total contract price of Fifty Four
Thousand Seven Hundred and Twenty Dollars ($54,720). The City Manager shall have
the authority to authorize work beyond this amount, not to exceed 25 percent of the
contract amount. Should any components of the PROPOSAL be eliminated by the City
pursuant to Section 2.1 of this Agreement, the contracted compensation shall be
reduced accordingly, consistent with the estimated cost of said components set forth in
the budget included in the PROPOSAL.
3.1 Consultant shall maintain accounting records of its billings which includes
the name of the employee, type of work performed, times and dates of all work which is
billed on an hourly basis and all approved incidental expenses including reproductions,
computer printing, postage and mileage.
3.2 Consultant shall submit monthly invoices to City, payable by City within
thirty (30) days of receipt of invoice subject to the approval of City, and based upon the
payment schedule and billing rates included in EXHIBIT "A ". Timely payment of
consultant's invoices is a material part of this Agreement.
3.3 Consultant shall not receive any compensation for extra work without prior
written authorization of City. Any authorized compensation shall be paid in accordance
with such approval.
3.4 City shall reimburse Consultant only for those costs or expenses, which
have been specifically approved in this Agreement, or specifically approved in advance
by City. Such cost shall be limited and shall include nothing more than the following
costs incurred by Consultant:
A. Approved computer data processing and reproduction charges.
B. Actual costs and /or other costs and /or payments specifically authorized in
advance in writing and incurred by Consultant in the performance of this
Agreement.
Professional Services Agreement
Sign Code Update and
Design Guideline Manual
Page 2
0
3.5 Notwithstanding any other paragraph or provision of this Agreement,
beginning on the effective date of this Agreement, City may withhold payment of ten
percent (10 %) of each approved payment as approved retention until all services under
this Agreement have been substantially completed.
4. STANDARD OF CARE
4.1 All of the services shall be performed by Consultant or under Consultant's
supervision. Consultant represents that it possesses the professional and technical
personnel required to perform the services required by this Agreement, and that it will
perform all services in a manner consistent with the standard of care used in
Consultant's industry. All services shall be performed by qualified and experienced
personnel who are not employed by City nor have any contractual relationship with the
City. Consultant represents and warrants to City that it has or shall obtain all licenses,
permits, qualifications and approvals required of its profession. Consultant further
represents and warrants that it shall keep in effect all such licenses, permits and other
approvals during the term of this Agreement.
4.2 Consultant shall not be responsible for delay, nor shall Consultant be
responsible for damages or be in default or deemed to be in default by reason of strikes,
lockouts, accidents, or acts of God, or the failure of City to furnish timely information or
to approve or disapprove Consultant's work promptly, or delay or faulty performance by
City contractors, or governmental agencies, or any other delays beyond Consultant's
control or without Consultant's fault.
5. INDEPENDENT PARTIES
City retains Consultant on an independent contractor basis and Consultant is not
an employee of City. The manner and means of conducting the work are under the
control of Consultant, except to the extent they are limited by statute, rule or regulation
and the expressed terms of this Agreement. Nothing in this Agreement shall be deemed
to constitute Consultant or any of Consultant's employees or agents, to be the agents or
employees of City. Consultant shall have the responsibility for and control over the
details in means of performing the work provided that Consultant is in compliance with
the terms of this Agreement. Anything in this Agreement which may appear to give City
the right to direct Consultant as to the details of the performance of the services or to
exercise a measure of control over Consultant shall mean that Consultant shall follow
the desires of City only with respect to the results of the services.
6. COOPERATION
Consultant agrees to work closely and cooperate fully with City's designated
Project Administrator, and any other agencies, which may have jurisdiction or interest in
the work to be performed. City agrees to cooperate with the Consultant on the Project.
Professional Services Agreement
Sign Code Update and
Design Guideline Manual
Page 3
7. PROJECT MANAGER
0
Consultant has designated Ron Pflugrath, AICP, as Project Manager. He shall
coordinate all phases of the Project and be available to City at all reasonable times
during the Project term. Consultant shall not remove or reassign the Project Manager
or assign any new or replacement person to the Project without the prior consent of
City. Neither shall Consultant replace other key personnel without the prior written
consent of the City. City's approval shall not be unreasonably withheld with respect to
removal or assignment of personnel.
Furthermore, Consultant guarantees that Ron Pflugrath, AICP (Project Manager) will
personally perform all services delegated to him in the PROPOSAL outlined in
EXHIBIT "A ", unless previous arrangements have been made with City.
Consultant, at the sole discretion of City, shall remove from the Project any of its
personnel assigned to the performance of services upon written request of City.
Consultant warrants that it will continuously furnish the necessary personnel to
complete the Project on a timely basis as contemplated by this Agreement.
8. TIME OF PERFORMANCE
Time is of the essence in the performance of the services under this Agreement
and the services shall be performed by Consultant in accordance with the Schedule
included in the PROPOSAL attached as EXHIBIT "A ". The failure by Consultant to
strictly adhere to the schedule may result in termination of this Agreement by City, and
the assessment of damages against Consultant for delay. Notwithstanding the
foregoing, Consultant shall not be responsible for delays which are due to causes
beyond Consultant's reasonable control. However, in the case of any such delay in the
services to be provided for the Project, each party hereby agrees to provide notice to
the other party so that all delays can be addressed.
8.1 Consultant shall submit all requests for extensions of time for performance
in writing to the Project Administrator not later than ten (10) calendar days after the start
of the condition which purportedly causes a delay, and not later than the date upon
which performance is due. The Project Administrator shall review all such requests and
may grant reasonable time extensions for unforeseeable delays, which are beyond
Consultant's control.
8.2 For all time periods not specifically set forth herein, Consultant shall
respond in the most expedient and appropriate manner under the circumstances, by
either telephone, fax, hand delivery or mail.
Professional Services Agreement
Sign Code Update and
Design Guideline Manual
Page 4
9. CITY POLICY
Consultant will discuss and review all matters relating to policy and project
direction with the Project Administrator in advance of all critical decision points in order
to ensure that the Project proceeds in a manner consistent with City goals and policies.
10. CONFORMANCE TO APPLICABLE LAW REQUIREMENT
All work prepared by Consultant shall conform to applicable city, county, state
and federal law, regulations and permit requirements and be subject to approval of the
Project Administrator (designated in Paragraph 18 below) and City.
11. PROGRESS
Consultant is responsible to keep the Project Administrator and /or his /her duly
authorized designee informed on a regular basis regarding the status and progress of the
work, activities performed and planned, and any meetings that have been scheduled or
are desired.
12. HOLD HARMLESS
To the fullest extent permitted by law, Consultant shall indemnify, defend and
hold harmless City, its City Council, boards and commissions, officers, agents and
employees (collectively, the "Indemnified Parties) from and against any and all claims
(including, without limitation, claims for bodily injury, death or damage to property),
demands, obligations, damages, actions, causes of action, suits, losses, judgments,
fines, penalties, liabilities, costs and expenses (including, without limitation, attorney's
fees, disbursements and court costs) of every kind and nature whatsoever (individually,
a Claim; collectively, "Claims "), which may arise from or in any manner relate to any
negligent and /or wrongful acts, errors and /or omissions of Consultant, its principals,
officers, agents, employees, vendors, suppliers, consultants, subcontractors,, anyone
employed directly or indirectly by any of them or for whose acts they may be liable or
any or all of them. Notwithstanding the foregoing, nothing therein shall be construed to
require Consultant to indemnify the Indemnified Parties from any Claim arising from the
sole negligence or willful misconduct of the Indemnified Parties. Nothing in this
indemnity shall be construed as authorizing any award of attorney's fees in an action on
or to enforce the terms of this Agreement.
13. INSURANCE
Without limiting consultant's indemnification of City, and prior to commencement
of work, Consultant shall obtain and provide and maintain at its own expense during the
term of this Agreement policy or policies of liability insurance of the type and amounts
described below and satisfactory to City. Certification of all required policies shall be
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signed by a person authorized by that insurer to bind coverage on its behalf and must
be filed with City prior to exercising any right or performing any work pursuant to this
Agreement. Except workers compensation and errors and omissions, all insurance
policies shall add City, its elected officials, officers, agents, representatives and
employees as additional insured for all liability arising from Consultant's services as
described herein. The insurance policies required are as follows:
All insurance policies shall be issued by an insurance company currently
authorized by the Insurance Commissioner to transact business of insurance in the
State of California, with an assigned policyholders' Rating of A (or higher) and Financial
Size Category Class VII (or larger) in accordance with the latest edition of Bests Key
Rating Guide: unless otherwise approved by the City Risk Manager.
A. Worker's compensation insurance covering all employees and principals
of Consultant, per the laws of the State of California.
B. Commercial general liability insurance covering third party liability risks,
including without limitation, contractual liability, in a minimum amount of $1
million dollars combined single limit per occurrence for bodily injury,
personal injury and property damage. If commercial general liability
insurance or other form with a general aggregate is used, either the
general aggregate shall apply separately to this Project, or the general
aggregate limit shall be twice the occurrence limit.
C. Commercial auto liability and property insurance covering any owned and
rented vehicles of Consultant in a minimum amount of $1 million dollars
combined single limit per accident for bodily injury and property damage.
D. Professional errors and omissions insurance which covers the services to
be performed in connection with this Agreement in the minimum amount of
One Million Dollars ($1,000,000.00).
Said policy or policies shall be endorsed to state that coverage shall not be cancelled or
materially altered by either party, except after thirty (30) days' prior notice has been
given in writing to City except for non - payment of premium wherein City shall receive a
prior notice of ten (10) days. Consultant shall give City prompt and timely notice of
claim made or suit instituted arising out of Consultant's operation hereunder.
Consultant shall also procure and maintain, at its own cost and expense, any additional
kinds of insurance, which in its own judgment may be necessary for its proper protection
and prosecution of the work.
Consultant agrees that, in the event of loss due to any of the perils for which it has
agreed to provide comprehensive general and automotive liability insurance, Consultant
shall look solely to its insurance for recovery. Consultant hereby grants to City, on
behalf of any insurer providing comprehensive general and automotive liability
insurance to either Consultant or City with respect to the services of Consultant herein,
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Design Guideline Manual
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a waiver of any right of subrogation, which any such insurer of said Consultant may
acquire against City by virtue of the payment of any loss under such insurance.
14. PROHIBITION AGAINST TRANSFERS
Except as specifically authorized under this agreement, Consultant shall not
assign, sublease, hypothecate or transfer this Agreement or any of the services to be
performed under this Agreement, directly or indirectly, by operation of law or otherwise
without prior written consent of City. Any attempt to do so without consent of City shall
be null and void.
The sale, assignment, transfer or other disposition of any of the issued and outstanding
capital stock of Consultant, or of the interest of any general partner or joint venturer or
syndicate member or cotenant if Consultant is a partnership or joint- venture or
syndicate or co- tenancy, which shall result in changing the control of Consultant, shall
be construed as an assignment of this Agreement. Control means fifty percent (50 %) or
more of the voting power, or twenty -five percent (25 %) or more of the assets of the
corporation, partnership or joint-venture.
15. OWNERSHIP OF DOCUMENTS
Each and every report, draft, work product, map, record and other document
reproduced, prepared or caused to be prepared by Consultant pursuant to or in
connection with this Agreement shall be the exclusive property of City.
Any use of completed documents for other projects and any use of incomplete
documents without specific written authorization from Consultant will be at City's sole
risk and without liability to Consultant. Further, any and all liability arising out of
changes made to Consultant's deliverables under this Agreement by City or persons
other than Consultant is waived against Consultant and City assumes full responsibility
for such changes unless City has given Consultant prior notice and has received from
Consultant written consent for such changes.
Consultant shall, at such time and in such form as City may require, furnish reports
concerning the status of services required under this Agreement.
16. CONFIDENTIALITY
The information which results from the services in this Agreement, is to be kept
confidential unless the release of information is authorized by City.
17. CITY'S RESPONSIBILITIES
In order to assist Consultant in the execution of his responsibilities under this
Agreement, City agrees to provide access to, and upon request of Consultant, one copy
of all existing record information on file at City. Consultant shall be entitled to rely upon
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the accuracy of data and information provided by City without independent review or
evaluation. City will provide all such materials in a timely manner so as not to cause
delays in Consultant's work schedule.
18. ADMINISTRATION
This Agreement will be administered by the City's Planning Department. Patricia
Temple, Planning Director, shall be considered the Project Administrator and shall have
the authority to act for City under this Agreement. The Project Administrator or his /her
authorized representative shall represent City in all matters pertaining to the services to
be rendered pursuant to this Agreement.
19. RECORDS
Consultant shall keep records and invoices in connection with the work to be
performed under this Agreement. Consultant shall maintain complete and accurate
records with respect to the costs incurred under this Agreement. All such records shall
be clearly identifiable. Consultant shall allow a representative of City to examine, audit
and make transcripts or copies of such records during normal business hours.
Consultant shall allow inspection of all work, data, documents, proceedings and
activities related to the Agreement for a period of three (3) years from the date of final
payment under this Agreement.
20. WITHHOLDINGS
City may withhold payment of any disputed sums until satisfaction of the dispute
with respect to such payment. Such withholding shall not be deemed to constitute a
failure to pay according to the terms of this Agreement. Consultant shall not discontinue
work as a result of such withholding. Consultant shall have an immediate right to
appeal to the City Manager or his designee with respect to such disputed sums.
Consultant shall be entitled to receive interest on any withheld sums at the rate of seven
percent (7 %) per annum from the date of withholding of any amounts found to have
been improperly withheld.
21. ERRORS AND OMISSIONS
In the event of errors or omissions that are due to the negligence or professional
inexperience of Consultant which result in expense to City greater than what would
have resulted if there were not errors or omissions in the work accomplished by
Consultant, the additional design, construction and /or a restoration expense shall be
borne by Consultant. Nothing in this paragraph is intended to limit City's rights under
any other sections of this Agreement.
22. CITY'S RIGHT TO EMPLOY OTHER CONSULTANTS
City reserves the right to employ other consultants in connection with the Project.
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23. CONFLICTS OF INTEREST
9
A. The Consultant or its employees may be subject to the provisions of the
California Political Reform Act of 1974 (the "Act "), which (1) requires such
persons to disclose financial interest that may foreseeably be materially
affected by the work performed under this Agreement, and (2) prohibits
such persons from making, or participating in making decisions that will
foresee ably financially affect such interest.
B. If subject to the Act, Consultant shall conform to all requirements of the
Act. Failure to do so constitutes a material breach and is grounds for
termination of this Agreement by City. Consultant shall indemnify and
hold harmless City for any and all claims for damages resulting from
Consultant's violation of this Section.
24. NOTICES
All notices, demands, requests or approvals to be given under this Agreement
shall be given in writing and conclusively shall be deemed served when delivered
personally or on the third business day after the deposit thereof in the United States
mail, postage prepaid, first class mail, addressed as hereinafter provided.
All notices, demands, requests or approvals from Consultant to City shall be
addressed to City at:
City of Newport Beach
Attn: Patricia Temple, Planning Director
3300 Newport Boulevard
P. O. Box 1768
Newport Beach, CA, 92658 -8915
(949) 644 -3222 Fax 644 -3020
All notices, demands, requests or approvals from City to Consultant shall be
addressed to Consultant at:
Ron Pflugrath, AICP
Director of Planning and Design, RBF Consulting
P.O. Box 57057
Irvine, CA 92619 -7057
(949) 855 -5783, FAX 837- 4122
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Sign Code Update and
Design Guideline Manual
Page 9
25. TERMINATION
25.1 In the event either part hereto fails or refuses to perform any of the
provisions hereof at the time and in the manner required hereunder, that party shall be
deemed in default in the performance of this Agreement. If such default is not cured
within a period of two (2) days, or if more than two (2) days are reasonably required to
cure the default and the defaulting party fails to give adequate assurance of due
performance within two (2) days after receipt of written notice of default, specifying the
nature of such default and the steps necessary to cure such default, the non - defaulting
party may terminate the Agreement forthwith by giving to the defaulting party written
notice thereof.
25.2 City shall have the option, at its sole discretion and without cause, of
terminating this Agreement by giving seven (7) days' prior written notice to Consultant
as provided herein. Upon termination of this Agreement, City shall pay to the
Consultant that portion of compensation specified in this Agreement that is earned and
unpaid prior to the effective date of termination.
26. COMPLIANCES
Consultant shall comply with all laws, state or federal and all ordinances, rules
and regulations enacted or issued by City.
27. WAIVER
A waiver by either party of any breach of any term, covenant or condition
contained herein shall not be deemed to be a waiver of any subsequent breach of the
same or any other term, covenant or condition contained herein, whether of the same or
a different character.
28. INTEGRATED CONTRACT
This Agreement represents the full and complete understanding of every kind or
nature whatsoever between the Parties hereto, and all preliminary negotiations and
agreements of whatsoever kind or nature are merged herein. No verbal agreement or
implied covenant shall be held to vary the provisions herein. Any modification of this
Agreement will be effective only by written execution signed by both City and Consultant.
29. PATENT INDEMNITY
The Consultant shall indemnify City, its agents, officers, representatives and
employees against liability, including costs, for infringement of any United States' letters
patent, trademark, or copyright infringement, including costs, contained in Consultant's
drawings and specifications provided under this Agreement.
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IN WITNESS WHEREOF, the Parties have caused this Agreement to be
executed on the day and year first written above.
CITY OF NEWPORT BEACH
A Municipal CorporcWn
Mayor
City of Newport
APPROVED AS TO FORM:
�D7Nra. `1Y1.
City Attorney
CONSULTANT
RBF Consulting
By:
Michael J. Burke, AIC
Executive Vice President of Planning
RBF Consulting
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Sign Code Update and
Design Guideline Manual
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ATTEST:
LaVonne Harkless
City Clerk
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Design Guideline Manual
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Li t ki All -.
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CONSULTING •
June 11, 2003
JN 10- 103052
Tamara J. Campbell, AICP
Planning Department
City of Newport Beach
3300 New port Boulevard
Newport Beach, CA 926SB
RE: Proposal - Comprehensive Sign Regulations Revision and Design Guidelines Manual
Dear Ms. Campbell:
RBF Consulting's Urban Design Studio (RBF /UDS) is pleased to submit this proposal for the comprehensive
revision of City's sign regulations and the development of a citywide design guidelines manual for the City of
Newport Beach. We hope that after receiving this proposal, you will agree that our team has more experience than
any other in the preparation of sign regulations and the creation of graphically rich design guidelines. While we do
not pretend to knew all the issues at this point, we do believe that the attached work program will lead to a very
successful community participation, planning, and design process that will ensure the successful revision of the City's
sign regulations and the preparation of a high quality design guidelines manual.
We recognize that this important project requires knowledge and expertise in preparing sign regulations, zoning •
documents. design guidelines, and meaningful community participation programs. We are familiar with the region
and the cur, ent trends that are occurring in the City of Newport Beacln—UDS prepared the Ealboa Sign Ove. ^'.ay
Regulations. However, though we have prepared numerous zoning codes and design guideline manuals, every job is
a "custom ft' for our clients and their needs. Our goal would be to wor'lc ciose!y with the City to ensure that the
end prrocuc°s meet and exceed the City's expectations.
Why should the City of Newport Beach consider the RBFUDS Team? Please consider the
following:
Zoning Code Relevant Project Experience:
• Pasadena Sign Code and Design Guidelines, Pasadena. CA
• Sacramento Sign Ordinance. Sacramento, CA
• Cypress Sign Code — Cypress. CA
• Dana Point Sign Design Guidelines
• Mission Viejo Development Code — Mission Viejo, CA
• San Bemardin.o Development Cede - San Bernardino, CA
• Diamcnd Bar Development Code — Diamond Bar, CA
• Truckee Development Code — Truckee. CA
• And 20+ Addition Zoning Documents Containing Sign Regulations
Design Guidelines Relevant Project Experience:
• Balboa Sign Overlay - Newport Beach, CA •
PLANNING ■ DESIGN a CONSTRUCTION
1_7_- A,to Parr.vay. :rvme. CA 925: 2- -2027 • P9. 3cx 570`7, 'w,r.e,'A 92519 -7057 • 949.5335753 • =a< 9 =? '37 a! -:
C, ces Iccatea ;trc�5ncot CaI.'amia, Anzcna L Nevada • UCS4rbi.xm
Tamara J. Campbell, AICP • •
June 11. 2003
Page 2
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• Goodyear Citywide Design Guidelines — Goodyear, AZ
• Huntington Beach Citywide Design Guidelines — Huntington Beach, CA
• Simi Valley Design Guidelines — Simi Valley, CA
• San Bernardino Downtown Design Guidelines - San Bernardino, CA
• Stockton Citywide Design Guidelines Manual — Stockton, CA
• Westminster Design Guidelines Manual — Westminster, CA
RBF Consulting's Multi- Disciplinary Capabilities:
RBF Consulting possesses a unique in -house network of over 675 professionals in disciplines including!
Planning /Environmental Services, Transportation/Traffic Engineering, Civil Engineering (including Grading, Public
Works, Water/Wastewater, and Hydrology), Mechanical /Electrical /Energy Engineering, Computer Aided Design and
Drafting (CADD) and GIS Services, Mapping, Surveying, Aerial Photogrammetry and Media Services, which results in
a coordinated and er cient effort, with full - service consulting capabilities within one firm.
RBF Consulting's Urban Design Studio is a unique blend of planners and designers dedicated to improving the built
environment one project at a time. In this regard, we are pleased to note the 100 percent of UDS's projects are
with public sector clients.
We appreciate the opportunity to submit this proposal and are prepared to further- demonstrate our sincere
interest in assisting the City of Newport Beach with sign cote revision and design guidelines project. We hope that
ycu sense our enthusiasm usiasm for this assignment and will provide us with the cpportuniej to won< with the City once
• again,. If you have any cues;ons or require further qualifications, please contact me at (949) 855-5776.
Rescec7ully submitted.
RBF Consulting's Consulting's Urban Design Studio
Rcn Pflu.rath. AICP
Director cf Planning and Design
•
fWF
CONSULTING
Pu NNiN„ • oeaioN • eeN S-n�cT,oN
`+m`+ City of Newport leach - Sign Code Revision aad Design urdellaes Manual
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TABLE OF CONTENTS
Section I -
Section
Z -
Section
3 -
Section
4 -
Section
5 -
Section
6 -
Section
7 -
Statement of Understanding
Scope of Work
Experience and Qualifications
Project Personnel and Management
References
Schedule
Proposed Budget
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SECTION 1
& City ofNewportteach - Sign Code Revision and Design Aidefines Manua/
Statement of
Understanding
It is our understanding that the City of Newport
Beach is seeking consultant services for the
revision and updating of the City's Sign
Regulations and development of a Citywide Sign
Design Guideline Manual. Our detailed scope of
work proposes a three -phase program in
order to meet the needs of the City.
First, RBF Consulting's Urban Design Studio
(UDS) will conduct an in -depth study of the
City's existing Sign Regulations and other relevant
documents and information Provided by the City,
inducing existing sign guidelines, sign permit
approval procedures. recent modification
requests fcr signs_, Corona Del Mar RUDAT and
Vision 2CC4 Plan, Balboa Peninsula Overlay
District orovis ;ens, Mariner's Mile sign regulations,
and specific cians. will
made of existing conditions. !t is proposed that a
public workshop be hosted early in the process
by the appointed subcommiree to engage
approcna e neighbcmooc and busiress
assodaticrs. adv;scry groups, sign companies, and
other sign proponents to provide input to the
subcommittee, staff, and consultant regarding
significant sign related issues. The purpose of the
workshop will be to receive input and direction
prior to proceeding with Phase II, development
of specific ordinance sections. Phase I will
provide all of the necessary groundwork to begin
preparation of the Administrative Draft Sign
Ordinance and Design Guidelines.
-,e second phase will in -dude all of the
`asks recessary to complete the acmir.ist: alive
Craft and all subsequent Craw of the revised Sign
R :lat ens and development of a Ci- yw'ide Sign
Design Guiceines ^Manual through final acceticn.
�.'I drr=- will ce complete inducing de nitiens.
specific standards, and all illustrations. Regular
meetings with the subcommittee will be
programmed throughout this phase to receive
input and to make necessary revisions prior to
submitting the recommended draft Sign
Regulations to the Planning Commission and City
Council at the appropriate public hearings. A
second community workshop is recommended
to be held in the middle of the process to
receive input and direction prior to proceeding
to the Public Hearings. RBF Consulting's project
manager will make all presentations at the
community workshops, Planning Commission,
and City Councl Public Hearings.
It is cur understanding that the City of Newport
Beach desires a comprehensive uedate c. the
Sign RegPlaiicns address:". all Sign- re!ated issues
(those ccmently identified and :hose that ma;/ be
idectified . -rough pub -!ic ,vcrah s_` and
subcommittee review prccesszs). Our e cr will
include sreamiining a ^d simplifvira the <:s.-,
o
K_— Ula"ons int-:,, an ail,.wive. use.- rnendly
fomlet. The use of matrices. ComCUte-
simuiaticrs. hand-drawn illustrncns, and
phctogra.7 s will present the reader vJzh a 'wen
,nought and Cle3:' "vision" of -L/.--.es of
signs that are allowed and the regu!aory
framewor< and approval process that governs
their use.
We under;<and that in addition to "internal
consistency." the City is concerned that the
revised Sign Regulations be very clear, easy to
use, and avoid any potential for ccn1icing
interpretations. This will be one of our highest
priorties throughout the prcces_s. Our
expo ence wiin over 30 sign crcirances and
design gade!ines provides our a.., v; 1 7. a
thcroug!-. unde.,,anding cc the issues ir,;dv C.
We stroniy believe that such documents must
be ex, --!y "user `nendiy., and should contain
bare minimum cf potertial!y confusing !-gall
a: ri
and fool ",nICaI ten-. At t: -_ same time, the
June fl, 2003 Pave I - I
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City of Newport Beach - Sig'a Code Revision and Desig'a Guideliaes Maaual
• new regulations must also fulfill all of the reviews consisting of elected officials, business
necessary statutory requirements to ensure that organizations, chambers of commerce, sign
new signs are erected to the highest quality industry representatives, real estate associates,
consistent with the City's expectations. and citizen groups.
Third Phase... This phase will involve
public hearings before the Planning Commission
and City Council and preparation of the final Sign
Regulations and Design Guidelines Manual.
Primary Focus
It is understood that the City has recently
completed two sign code provisions /programs:
one for the Balboa Peninsula and the other for
the Mainers Mile commercial areas. These two
documents along with other relevant documents
(Flanned Community Districts for Newport Place
and Koll Center will be used to formulate
•comprehensive revision of the existing Sign
Regulations and development of a Design
Guideline Manual.
RBF /UDS will focus on developing new City,,vide
Sign Regulations with special emphasis on
Corona del Mar, Balboa Island, West Newport,
and Old Newport Boulevard areas. Because of
the unique qualities of these areas, it is
anticipated that special regulations may be
warranted forthese areas.
Project Management
Mr, Ron Pflugrath, AICP, will act as project
manager throughout the entire work program.
Mr. Pflugrath has 30 years of planning and design
experience in both the public and private sectors
and is well qualified to lead this project. He has
been recconsible for the preparation cr' o% ?r�
new sign codes, revisions to existing sign codes,
•and the introduction of special sign programs.
Mr. Pflugrath has facilitated sign task force
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
SCOPE OF WORK
If selected by the City of Newport Beach to
revise the Ciity's Sign Regulations and develop a
Citywide Sign Design Guidelines Manual, the
RBF /UDS team would proceed according to the
following scope -of -work
Phase I - Refine Scope,
Review Existing
Regulations, Identify
Issues
Review /revise proposed scope of work Review
and assess existing sign regulations, design
guidelines, and other appropriate policy and
procedure documents. Identity is -sues and
ir.ccns:stenc:es re:ated to ,he existing Sign
Resula:,ons and any spec;cl areas of concern.
TASK Lh Project Kickoff
Me a ting,
RBF /UDS Consulting will meet with City staff to
refine, and modify if necessary, the proposed
scope of work to fit the City's expectations.
Items proposed for discussion include:
• Discuss City's expectations for revised Sign
Regulations and Design Guidelines Manual
• Deve!op consensus on relationship between
Sign Regulations and other City ordinances
• Deve!oo coordination procedures between
consultant, planning staff, and any other
per City departments
• Define the roles of the Planning Commission,
City Ccuncil, and subcemmit_ee
• Identify stay expectaticns
• ErapIIS'7 pl-iOni� lir di Sg ^Ii:Ca. ^,I V55L:eS
•
Refine program sche�-'uie and mi!eSdnes
• Deternine schedule and format cf
communir1 work-m.cps and succ =.rniee
meetings
• Establish procedures for product review and
progress reporting
June 11, 2003
Products: Revised projec, score, schedule,
coordination proce'ur - -s.
workshop/ meeting fom at. etc.
page Z - 1
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City of Newport Beach -Sign Code Revision and Design Guidelines Manual
TASK i.2: Review Existing
Sign Regulations and Policy
Documents
The R8 "r /UDS team will coiled from Gty sa aii
relevant documents, regulations and plans.
studies, application forms, etc. per-raining to the
Sign P.egula-Lions and any related issues. The
ccnsultant team will also --cues-, that sa,I
recommend especially dimoat r-rcvis:ons of the
eX S -"g Regulations to be C rs Ge.. ^ 'cr new
t2"_
,n!cal C2w!ngs or !liusr ens. The -_ -_rsu „ant
teary, wi!l review all oerirent da-a.
Re'evan� cce�n -.en-s ineude:
ece -.t .mc-i :ca'icn perry.
ce
• =s�_ca r. a ay
- 5r ..
• _:GSL'r` lc!a`:neC Cemmur,"i Deve :cl-men;
Products: !r. -`cuse nc'es: o ser. _,crs
CITY: Of NEWFO�R T�6 EACH
J
TASK I3: Subcommittee
Meeting No. I
REP= wli mee; w: n the SUCL 'e°
ic:icw:r� -7e :rC!8_- .<:.SCC -.:f,
ntr;c___ :. -ro e_, a -C e__ive ,n-L
.. rn .., IS�ucS anal ..,e�
prove_- marag= will a-ec all s_ _. .. -ee
meer.ngs.
Products:
Jun, e 14 2003 Pai e 2 - 2
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City of Newport Beach -Sign Code Revision and Design Guidelines Manual
TASK I.4 Community
Workshop No. I- Identifying,
Issues
Az, a point eariy in the process, i-, would be
a P ' crop�,a-_-_ fcr the subcornrritll�_e (or Planning
Commission) to host a ccrrrnunity workshop to
en-aue t1•e public in the idenziiicatnn of iszues
a.-- L
related to the G-C/s S'C-
recda:'-_f.s. REFUDS would work w'�� City s-za-
'C a-c.-ccnae wcr6�co
C-,, and c•-,ic:a;- acviscr/ _cmmiT
._r�:Ucs' s C_ ;es. arr- ::Ev-
ccns;_.;-.an-, vcLk wc�,- vi:-, ; in a
T
_se Z.,
n c
and '1P_Pcr,,,!ni-,:es
•
assists communities define their desires and
physical aspirations for the future.
Froducts:
TASK L5: Subcommittee
Meeting No. 2
Products:
7
'=n' -ec
-=S
, n
a-
"Crx .... .
M
Froducts:
TASK L5: Subcommittee
Meeting No. 2
Products:
7
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-=S
City of Newport• ch - Sign Code Revision and Dehio a Guidelines Manual
O
TASK L6: Memorandum of
Findings and Recommendations
^er i� beg!nring cre�a.:c^ cf ;.._
Des 7-7
D ^ -
sci view and
Su`�esticcs may
• ...,.._......_,:C i, G _......:C:". C. __mac Sc�"; t.'.>
Froduc *_s:
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City ofNewport Beach - Sign Code Revision and Design Guidelines Manual
Phase II - Prepare And
Present Sign Ordinance
and Design Guidelines
Manual
Phase II incorporates the necessary tasks to
complete preparation of the revised Sign
Regulations and Design Guidelines Manual. The
fo4lowing is a summary of the preparation and
review sequence.
Prepare Administrative Draft Sign Regulations
and Design Guidelines Manual based on
dire,�-Jcn agreed to with City sta`
Stan'reviews Administrative Draft and
provides comments
2pare Preliminary Draft, Regulations and
• Design Guidelines Manual based on staff
cn Admdnistravve Drar-L
•
• R went Preliminary Dray to the
subcommittee for input and direction.
• Proare Public Review Draft for cresentaticn
at Ccmmuni,/ Workshop =2
• Prepare Revised Public Review Draft for
consideration by Planning Commission and
City Council at public hearngs
Prepare final Sign Regulations and Design
Guidelines Manual based on City Council
direction
I�
TASK 2.I.• Document Outline
and Format
Based upon the results of Phase I, RBF /UDS will
prepare a draft annotated table of contents in
order to develop consensus and a clear
understanding of the anticipated form and
content of the draft Sign Regulations and Design
Guidelines Manual. The outline will be revised
following staff input.
Products: Draft and final outline and format.
TASK 2.2. Staff Review of
Outline and Format
The dr outline and proposed f rrat would be
reviewed by City fan, and input provided to the
consultant team prior to commencement any
document of Sign Ordinance preparation. The
consultant would meet with stag to discus
comments. Conies of the revised outline and
format would be forwarded to the
subcommittee for review.
Products: Meeting with staff
June II, 2003
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City of Newport Beach - Sign Code Revision and Design Guide lines Manual
TASK 2.3: Subcommittee
Meetingr No. 3
RBF /UDS will meet with the subcommittee to
review the outline and format and to further
clarify and ratify direction to be taken in the
revision of the Sign Regulations and Design
Guidelines Manual. This meeting will provide a
further opportunity for subcommittee members
to articulate additional ideas which may be
triggered by the review of the proposed outline.
Products: Subcommittee meeting
TASK 2.4. Administrative
Draft of Sign Regulations and
Design Guidelines Manual
An administrative draft of the Sign Regulations
and Design Guidelines Manual, will be prepared
for review by staff.
The following components may make up the
basic structure of the Sign Regulations. The
overall format and table of contents will be jointly
agreed to with staff and input from the
subcommittee. The following is provided as an
example only.
Table of contents
2. Coordinated numbering system
3. Introduction and purpose of the Ordinance.
authority for the Ordinance and other general
requirements
4. Definitions section (illustrated)
S. Requirements and procedures for sign
approvals/permits (including master sign
programs, creative sign program, etc.)
6. Exempt and prohibited signs
7. General Sign Provisions
8. Walls Signs
9. Pole Signs
10. Roof Signs
11. Projecting Signs
12. Awning Signs
13. Monument Signs
14. Changeable Copy Signs
15. Window Signs (including painted signs)
16. Murals as signs
17. Pedestrian Scale Directional Signs
18. Temporary signs (including human directcnal
signs, banners, balloons, flags, etc.)
19. Ott -Site signs (billboards, real estate signs, etc.)
20. Illegal sign abatement prcgram
21. NG.cOr.-' g °'gin ai"..c.rtiza_- -n pro ,- ram
22. Special sign overlay distrcts (if required)
A/COae sign
f
June 11, 2003 Page 2 - 6
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City of Newport Beach - Sight Code Revision and Design Guidelines Manual
The following components may make up the
basic structure of the Sign Design Guidelines
Manual.
I. Purpose and Intent
2. Applicability
3. General design concepts for readability
4. Sign Placement
S. General guidelines (design, materials, color, etc.)
6. Walls Signs
7, Freestanding Signs
8. Projecting Signs
9. Awning Signs
10. Monument Signs
1 1. Change_'oie Copy Signs
12. Winnow Signs (including painted signs)
• 13. edes:nan Scale Directional Sign=
— r/ (banne!s, `NnCow' Zns, - ,.)
I Sceclal desgn considerations for neon tube
signs and other special types
16, Sign dlsinCS.
Products: Administrative dra' Sign
Regulations and Design Guidelines
Manual.
TASK 2.5: Staff Review of
Administrative Draft
r"olio�ring completion of the Administrative Draft
Sig- P= laticn<_ and Design Guidelines. th .:1!
be sucmi�,ed to City staff for review and
•comment. One "red ink" marked -ue copy
should be returned to the consultant
incorporating all comments and revisions.
Following receipt of staffs comments, the
consultant will meet with staff to review the
comments.
Products: Meeting with staff
TASK 2.6: Preliminary Draft
Sign Regulations and Design
Guidelines Manual
Based on comments and direction received from
staffs review of the A.dminisrtive Dr' Sign
Regulations and Design Guidelines, the consultant
team will prepare the Preliminary Draft
documents.
Products: Freiimir,ary Drag documents
TASK 2.7: Staff Review of
Preliminary Draft
Following completion of the Pre!iminar/ Dr'
Sign Ordinance and Design Guidelines Manual, it
will be submitted to City staff for re,iie,.v and
comment. One "red ink" marked -up copy will
be returned to the consultant incorporting all
comments and revisions. A meeting with staff
would be held to dis.uss comments.
Concurrently, copies era the Preliminary Dr'
documents should be fors arded to each
scbcemmitee mem'cer for review and comment.
Products: Meeting,w;, , sta
June If, 2003 Page 2 - i
City of Newport Beach - Sign Code Revision and Design Guidelines Manual
TASK 2.8: Subcommittee
Meetings No. 4, 5, and 6
Following the consultant's receipt of comments
from City staff, three meetings will be scheduled
with the subcommittee to review and discuss
their comments and any recommended revisions.
Products: Meeting with subcommittee
Task 2.9: Public Review Draft
Sign Regulations and Design
Guidelines Manual
Following review and comment by the
subcommij-,ee, or the Preliminary Dra
Documents, the Public Review Draft documents
will be prepared for presentation at Community
Wcr,<shce ;=2.
Products: PULhc Review Draft Manual
TASK MO. Community
Workshop No. 2 - Presentation
of Preliminary Draft
At the second community workshop, the
consultant team will present the Public Review
Draft Sign Regulations and Design Guidelines
Manual for public comment. A brief review of
identified issues, alternative solutions, and
proposed recommendations will be presented at
the workshop as background information.
The consultant will prepare all necessary
materials for presentation at the workshop,
including agendas, handouts, and presentation
mateials. The City will be responsible for making
all necessary arrangemen-s for the workshop,
including location, announcement prepaytion
and distribution, room setup, and refreshments.
Products: Community Workshop f2
Awell, 2003 Pa-re 2 - 8
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City of Newport Beach -Sign Code Revision avd Design Guidelines Manual
• TASK 2.11: Subcommittee
Meeting No. 7
Following Community Workshop #2, RBF /UDS
will meet with the subcommittee to discuss input
received at the Workshop and to discuss their
comments and any final recommended revisions.
Products: Meeting with subcommittee
TASK 2.12: Revised Public
Review Draft Sign Regulations
and Design Guidelines Manual
Following input received at Community
Workshop #2 and with staffs and the
subcommittee's concurrence, the Public Review
•Draft will be revised and a Revised Public Review
Draft will be prepared for presentation at public
hearings before the Planning Commission and
City Council.
•
Products: Revised Public Review Draft
June ll, 2003 Page 2 - 9
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City of Newport Beach -Sign Code Revision aadDesign Guidelines Manual
Phase III - Finalizing the
Sign Ordinance and Design
Guidelines Manual
TASK 3.1: Planning
Commission Public Hearing
RBF /UDS will attend two Planning Commission
Public Hearings. RBF /UDS will prepare necessary
graphics and presentation materials for use during
the public hearings. An addendum of Planning
Commission recommended changed will be
prepared by the RBF /DS team for presentation
to the City Council.
Products: Public Hearings (2)
TASK 3.2: City Council Public
Hearing(
RBF /UDS will a tend two City Council Public
Hearings for the adoption of the Draft Sign
Regulations and Design Guidelines Manual.
RBF /UDS will prepare necessary graphics and
presentation materials for use during the public
hearings.
Products: Public Hearings (2)
TASK 3.3: Final Sign
Regulations and Design
Guidelines Manual
Following City Council direction as provided in
the language of the Council's adopting ordinance,
the consultant will make revisions to the Final
Drift Sign Regulations and Design Guidelines
Manual. This final revision will produce the
Adopted Sign Regulations and Design Guidelines
Manual.
One master reproducible copy and one
electrcnic version will be provided in Microsoft
Word format and PDF format of each decumert
Products: (1) Master reproducible copy and
(I) electronic file of Final Sign
Regulations and Sign Design
Guidelines Manual
Task 3.4: Project Management
This task provides the project manager with
adequate resources to maintain close client
contact with regard to schedules, meetings, and
product delivery.
Products: Project coordination, meeting,
communications
June H,, 2003 Page 2 -10
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SECTION 3
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City of Newport Beach - Sign Code Revision and Design Guidelines Mantra]
Experience and
Qualifications
RBF Consulting
RBF Consulting provides services for planning, design, and
construction of the built environment Our diversity
allows us to serve our clients during each phase of a
project in a timely, cost - effective and innovative manner
while providing quality and responsive service by a highly
qualified star. Types of services include:
• Planning
• Urban Design
• Landsc=_ee Architecture
• T stns ^crtaticn
• Environmental
• Public works
• Water Resources
S: ucures
• Surieying
• Geographical Information Systems
• Land Deve!ccment
• Const ucicn Management
Office Locations
Irvine
Palm Desert
Temecjla
Camarillo
Sacramento
Walnut Creek
Carlsbad
San Diego
Las Vegas, NV
Ontario
San lose
Phoenix.,aZ
RBF Consulting (RBF) is a full service consulting
firm providing planning, engineering, surveying,
and related professional services. RBF is a
private corporation founded in California in 1944.
The firm offers a professional staff of over 650
employees located throughout the western
United States. RBF possesses the full range of
disciplines necessary to provide tum -key planning,
design and construction of a wide range of
projects. Over 85 percent of RBI 's wed< is for
repeat clients, which is testimony to the firm's
client service capabilities.
In the 2002 list of The Top 500 Design
Firms as published by Engineering
News- Re -oro, REF was ranked- number 8:. RSF
moved up from its position, of 86 in 2001.
Mission Statement: Raps mission is to make
the
worl d o better piece &,r'-ugh the ccpiice:;cn of
one princicle of sustainable ceve!oernenc This is
accomplished by: providing design services that
enhance the qualioy of life and the environment:
provide development infr=i- ucture, planning and
environmental services to private and public clients
in local, regional and global markets; lead as
professional engineers, planners, surveyors and
environmental specialists; and look forward to the
future with a commitment to
building opportunities and value for our clients and
ourselves.
June 11, 2003 Page 3 - I
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
Urban Design Studio - UDS
URBAN DESIGN STUDIO is a distinct division of
REF Consulting that recognizes the special needs
of communities undergoing revitalization. UDS
focuses on planning, design, and community
building projects that have the following core
attributes:
• Clients Represent the Public or Non -Profit
Sectors
• Prefers Located wthin an Existing Built
Environment
• Process is Community- Driven
• Solutions Eased en C,-ea :1viry and Unique
-- rcaches
• Proc'uas Hcncr Ccmmunit; Values,
1-=enta =e, Culture. and Environs, en'-1
• •
Implementation is an UCilcit Objective
BUD`; is a cc!laecraaon of exile ^e.^:ced Dianne."
and desf-Tners dedicated to m6Cng G ciljjere:^ce In
a.. ^.c ones thrcugn the ic'Icwing setV'Ces:
Stree,scape Des;-5n
• Landscape Architecture
• Design Guidelines
• Downtown and lNeighbe: ^toed Reviraiiznon
• Community Involvement and Educa'icn
• Strategic Planning and Or nizatic :raj
Development
• Ccm^ unit = concmic Develcerrent =_ : ^d
. C.- cticr.
• Principal urban designers with over 25 years
experience
• Registered landscape architects and certified
planners
• Individuals certified in neighborhood
revitalization, downtown management and
community economic development
• Recognized speakers, educators, authors, and
illustrators
• Professionals experienced as employees in
public, private, ncn -profit sec ors
• Ranne. s and designers with national and
into ational experience
Juae il, 2003 page 3 - 2
ADS
.. ^ard-c ^and wi_:: r -_mm..^i t:es
_c :�t -cr.s
"
and
impier,e
^:alien crc;: ems
that result i. ^.
•
_ -..a. z :ior. T e C. te_c
inc:cdes:
• Principal urban designers with over 25 years
experience
• Registered landscape architects and certified
planners
• Individuals certified in neighborhood
revitalization, downtown management and
community economic development
• Recognized speakers, educators, authors, and
illustrators
• Professionals experienced as employees in
public, private, ncn -profit sec ors
• Ranne. s and designers with national and
into ational experience
Juae il, 2003 page 3 - 2
(9)
City ofNewporgeach - SVn Code Revision and Design Cuidelines Manual
Relevant Projects
Zoning Code Project Experience
Design Guidelines Project Experience
Pasadena Sign Code and Design guidelines - Pasadena,
Balboa Sign Overlay - Newport Beach, California
California
Sacramento Sign Ordinance - Sacramento, California
' Goodyear Citywide Design Guidelines - Hunting on
Beach, California
Cypress Sign Code - Cypress, California
Huntington Beach Citywide Design Guidelines -
�' :untington Beach, Califon
San Bernardino Development Code -San Bernardino,
.
California
Simi Valley Design Guidelines - Simi Valley, Caiifcm a
Diamond Bar Development Code - Diamond Bar,
San Bernardino Downtown Design Guideline=_ - 4n
California
Bemardino, Califomia
Mission Vie;o Deve!opment Coe - ^issicn Vie;o.
5tec:Gen Gtywide Design Guize i-:es Manua! -
California
California
n c: <ee Deve!cpme t Code - T uc! <ee. C_:::,
: des ns er Des: n Gcic =ices '.z. ^.ual - N =ST, rTzer
Gallic ;^pia
Seeded relevant project experience is summarized on the tollowing cages.
June 11, 2003 Page 3 - 3
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City of Newport Beach - Slga Code Revision and Design Guidelines Manual
ZoninsE Code Relevant Proiect Exuerience
Pasadena Sign Code and Design
Guidelines - City of Pasadena
V° { z
The City of Pasadena, California selected RBF
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City of Newport Beach - Slga Code Revision and Design Guidelines Manual
ZoninsE Code Relevant Proiect Exuerience
Pasadena Sign Code and Design
Guidelines - City of Pasadena
The City of Pasadena, California selected RBF
Consulting's Urban Design Studio to conduct an in
depth sign study, focusing on replacing the existing
sign ordinance with a more updated sign code
reflective of the Drys future deve!opment policies,
�I
specifically focusing on Old Pasadena. Urban Design
I�
Studio conduced reveal workshops to obtain
community input on sign related issues. Computer
ger.e.rated before and a`ier images were precared to
�� I
help paalcipants visualize alternative sign sizes and
�y
Iceati cn s.
The Gty identified a number e` specific elements that
• should be addressed in the new Sip Code,
•
Project Highlights:
• Reduce ambiu'uity through sped c design
stanca.^ds. and help eliminate c7Ce rote: rre iations.
• Deve!cp sign standards that re!at=_ to land use and
building type, inducing historic st^.'Gures. Provide
regulations for troublesome signs such as
projecting signs. temporary window signs. A-
frames. banners. and Flags.
Deve!op "human scale" sign standards fer Old
Pasadena.
• Provide specific cit),vide design guidefires to
promote quality signs.
Update Sign Code icr Future ieve!ccment
Ceve!cp Citrvv:de Sign Standares
• Sign Standarcs `or Old T cwn !stoic Stn cures
('.rf..! Alm +el. Sq.
Lm
Se; .r_- oral ci`er
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City of Newport Beach - Sign Code Revision and Design Guidelines Mantral
Sacramento Sign Ordinance -
C1ty of Sacramento
RBF Consulting was selected to provide services for
the revision and updating of the City's Sign
Ordinance. Sign - related issues were addressed
through a City /Council study session, public
workshops, staff review processes, and input from
sign industry representatives. The use of matrices,
computer simulations, hand -drawn illustrations, and
photographs provides the reader with a well thought
cut and clear "vision" of the types of signs that are
mewed and the regulatory framework that governs
their use. The wor'.- plan included streamlining and
simplifying the sign regulations into an attractive, user -
frendly fcrtnat that avoids any potential for conliaing
irate ^reta5cns.
Project Highlights:
• Ceve:c? Standards fer Signase and Amenities in
the Public Right of Way
• Crete e a Prxess fcr Implementing
Projects
Establish Standards to Address Situations or
Mul; cie Eusnes within Single Stn;aures
• Aile•P� the Pres- errtion of Ncn-ccnfcrrning Signs
tha: caveistcnc cr Cultural Significance
Cre_= e Standards for the Use of INecn Signs and
Arcnitectural Lighting
•
P, Specific Standards for the Provision of
Ar,sic Murals
SIGN I
GLOP'0400 SIGN 2
IS
5 EpSII
sIGN3 ---�� sssilit
SIGN 4i +JlpES SIGN AREA 1.2.3.4
COMBINED CANOPY AND
UNDER4ANCPY SIGN
Cypress Sign Code - City of
Cypress
The City of Cypress. California selected RBF
Consulting's Urban Design Studio to conduct an in
depth sign study, focusing on replacing the existing
sign ordinance with a more updated sign code
retlecive of the City's future development pciicies.
The Urban Design Studio team conduced several
community workshops where participants identified a
number of specific elements that should be addressed
in the new Sign Code.
Project Highlights:
• Create less ambiguity through specific design
standards. eliminate code interpretatens, se_
specific time limits rcr "banner si .gns' and the
design cf "time/temcer —z-ure units."
• Ceve!op sign districts vvnich relate to land use.
building se_bac< str.:ecre age. and building pipe.
Provide regula5cns -.cr -,rouHescme signs suC- as.
terncorary windows ns, A- frames, banner-. 9a7s.
balloons. lease signs. a. ^.d vehide s.grns.
• '._,e,ebc hc:-nans all _ cs.-crur ,_
commercial disncs.
Inventory illegal and abandoned signs.
P. cvid� scec.fc re, a:..,,._ and design
c:;nside�::cns fc,r r.ecr� signs.
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Development Code - City of
San Bernardino
Urban Design Studio, in collaboration with Jacobson
& Wac`.t Inc.. completed a state -of- the -ar
Develocment Code for the City of San Bernardino.
The San Bernardino Deve!ecment Code is the first
Code in the State of California to extensively
combine various development standards, subdivision
regulations and design guidelines into a single
comprehensive. easy to use document. Unique Cece
elements include:
llus,atec Deve!opment Standards - Graphic
illus,raticns and matrices to de_iCC development
standards and any other r ou!z4ory ste ceve?C'pment
devices: ..uiiding enve!oces (c din-1-1, par<in�
standards. sn standardsite,rms. !ar,c =_ape standards.
'cs..tec Des -r, Guide!in -5 - Ceariy i!lust, ated cos
aRC on tS CeVe!_, -ec for resit er.Pc:. CCn- .m12.'Ci al. ai.c
• industrial teve!opmenL. Each Ceve!,-pme.-.Vi = -.e
° cla r.r-. arm
!!lus:r:__ Glossary cf T 2nns - T roost
.._,.: mr °red i'••nlr'.� Code Ce' ",iilCr+S a'' °_ ill:$t1= ..'. °_�
a'1C czns :5'en:
c : --n 1e :> a.n:c ceve!ccers
Project Highlights:
• I!uscrated Development Standards
{{lus;2te? Design Guidelines
• 1!lus,ra -ed Giossary or Terns
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Development Code - City of
San Bernardino
Urban Design Studio, in collaboration with Jacobson
& Wac`.t Inc.. completed a state -of- the -ar
Develocment Code for the City of San Bernardino.
The San Bernardino Deve!ecment Code is the first
Code in the State of California to extensively
combine various development standards, subdivision
regulations and design guidelines into a single
comprehensive. easy to use document. Unique Cece
elements include:
llus,atec Deve!opment Standards - Graphic
illus,raticns and matrices to de_iCC development
standards and any other r ou!z4ory ste ceve?C'pment
devices: ..uiiding enve!oces (c din-1-1, par<in�
standards. sn standardsite,rms. !ar,c =_ape standards.
'cs..tec Des -r, Guide!in -5 - Ceariy i!lust, ated cos
aRC on tS CeVe!_, -ec for resit er.Pc:. CCn- .m12.'Ci al. ai.c
• industrial teve!opmenL. Each Ceve!,-pme.-.Vi = -.e
° cla r.r-. arm
!!lus:r:__ Glossary cf T 2nns - T roost
.._,.: mr °red i'••nlr'.� Code Ce' ",iilCr+S a'' °_ ill:$t1= ..'. °_�
a'1C czns :5'en:
c : --n 1e :> a.n:c ceve!ccers
Project Highlights:
• I!uscrated Development Standards
{{lus;2te? Design Guidelines
• 1!lus,ra -ed Giossary or Terns
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City of Newport Beach -Sign Code Revision and Design Guidelines Manua!
Development Code - City of
Mission Viejo
The joint venture team of Urban Design Studio and
Jacobson & Wack was selected to prepare a new
Development Code for the recently incorporated
City of Mission Viejo. One major challenge faced by
the project team was the formulation of new
development standards for a multitude of land use
districts. Since Mission Viejo had been developed
under a Planned Community Development Plan the.,
allowed great flexibility, development standards varied
greatly.
The Development Code relies heavily on graphics,
matrices, and techniques rather than text to cleary
communicate the type and quality of deve!cement
desired by the City. Urban Design Studio was
respons'oie for as 'sing J &W it nit a ns new site
development standards, design guce!nes,
g:2phic illustrations. and gene wily creating the user-
friendly Development Code.
Deve!cpmen, Standards include graphic iilustrtions
and mat: ces to depict development standards and
any o,her regulatory site development devices:
par!: :nc standards. sign standard;, lancsca^_ _t_rtar„r.
ant bu :icing enveicce.
Design Guidelines include clearly illustraied do's and
don'ts developed for multi - family commercial, and
industrial development Each development type was
addressed in terms of site planning, architecture, and
c rculaticn.
Glossary of Terms includes the ten most
misinterpreted zoning code definitions, which are
illustrated to provide a tight and consistent
into rre,atien betveen planners and deve!ccers.
Project Highlights:
• Development Standards
Design Guidelines
• Zoning Code Glossary
L,
•�; : <r° Cam, �.
c,w,r:Ai.crwgro.ca =c.n sacu�.. :..e..ow.
..
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srts, -r
Jude Il, 2003 Paoe 3 - 7
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a
[Or
$' FLAG LOr
KEY LOr
.•••
p. INTERIOR Lor
u. A.:
r.n +rnamv :k+�
...msw MROUGHLOT
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srts, -r
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Design Guidelines Relevant Project Experience
Balboa Sign Overlay - City of
Newport Beach
Ur'oan Design Studio was selected to provide
suoclemental standards to the base Sign Code in
NeI. /ecr Beach for the commerial distncc of Balboa
Peninsula.
.:e sign Siaiidards were de' /eloped tc e` /aluaie sign
.."at aCpCCailc.ns e nsU.-:nc -^d s:o!:s zcnicrm :o
: accmm.enced starcares, are cc.^:ca.ible v /ith
= ,.- ouncing use and erocosed use. are inte,r"ed
anc cc
=- rrc,ia: 'n
--e s..rri. rnen- are _^pii --.._ ire ic:lc`Ni. ^.
..,,:!C:nJ ,_...:.is. M, U: i. _..cr:i
icincs. ncn- _gin- cr„, ir� cnc, ac..
e'<CeCi:Cr'S 7Cr sl_';s ''rill^ C'eai;Ve sCh_::CrS.
RSF
Project Highlights:
Cre_rve Design and loo! Ciaracte-
• P.mcr:ization Schedule
Grachic and User- Fnendy Document
June 11, 2003
Page 3 - 3
`Mih Ba CCa
_nccura,es
busi.^.esses ,
__lace s =ns ear"
ir.Cef: ves
C °:r=ace -, /er
t...._.
RSF
Project Highlights:
Cre_rve Design and loo! Ciaracte-
• P.mcr:ization Schedule
Grachic and User- Fnendy Document
June 11, 2003
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
City of Goodyear Design
Guidelines - Goodyear,
Arizona
The City of Goodyear, Arizona is faced with
poculatien growing at an average rate of 17 percent
per annum over a five -year period, combined with an
increase in commercial and industrial business. Due
to rapid growth and development the City is
concerned about limited design elements and
aesthetics exhibited as narrow side yards, small lot
size, limited range of color, uniform building
crentaticn, and building architecure with little
diversity.
_.^•,an. Design Studio, a c:vlScn ci FZI✓- Consulting,
was se!ec -ec to provide a design gc:cellnes manual
fcr crevice deve!opment anc __eve!ccm,ent on
ma7�e.rs _esign and aeshetic a,-,d to comcie^nent
the man-=cry zoning sancar s. The cesgn
g.:;..eiines in ter. cec -More a.a:re
d„veic.c.mer. Cc, -.sting of hi
due. se a- =,,itenure, to si!m:uiaie '...-Nesz and to
sL'e ^� he ^. °_;Cncf711C Vl tai : :�.
it cr__. __ c--ermine .7e ice.^ ri -1-C
cesr__ l-, . :he C; cur patent__ -vir.5 an "'
ccmmuni- Image survey was ccrcuc:ed by Umar.
Design Studio utilizing 150 images which were- viewed
by stake--ciders. After the sta'<ehc!cea rates eau.
mage. a P- e,,rerence Survey Positive Imc;e Foster was
ccimpoed . ecting the unique centity of Goodyear.
Project Highlights:
• Site Planning
• Architectural Design
• Landscape Design
• Wall Design
• Traditional Neighborhood Design
• Storefront Design
• Parking & Circulation
• Public Soace
June II, 2003 Pa-de 3 - 9
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City of Newport Beach - Siga Code Revision and Design Guidelines Manual
Citywide Urban Design
Guidelines - City of
Huntington Beach
Tne City cf := unengten Beach selected Urban Design
Scucc, a -;vision of RBF Cccsulting, to ccrduct a
stud; to prepare OtrNide Ur--an Design Gui- elires.
i\iinety4g' ^i pe'cerit of ti',e City is Ce' /e. CEO wiL.
resi- entiai, .cr,m„_. dal, Indus -al, pudic uses,
rreei'hig ways. Although t "•e fun-amertai urb-an
design pa -ems, 'an- use dis:rbufen, and foes cf
ce,ieicpmert are largely establisAed there was a ree�:
-c =_et fcc -. cesigr gg--i -e: res i , of der tc
cea ;ices: 2` se. fcr, c cesi
- ,�,..__rs '_ roiri ^iZ =_. /e..micate land use �Cn ;1iCS:
E
Project Highlights:
• F; abiisa "Distrct Iden- '- -s
• Set Ecrh SpeciSc Design Parameters for Lard Use
Esta-lish Spe ^fit Desisn Standards .cr
Develcomert and Re�-eveioeme. ^,t
Jute 11, 2003 ?age 3 - 10
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t City of Newport Beach - Sign Code Revision and Design Guidelines Manttal
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Citywide Design Guidelines
Manual - City of Simi Valley
Urban Design Studio, a division of RBF Consulting,
was selected by the City of Simi Valley to 'prepare a
Citywide Design Guide!ines Manual. These guide!ines
addressed the site pianning and architectural design
char. erisics of di`"erent commercial t,/,-es. with a
fetus on the most general ncn- residenta!
deveiocmert: Ccmmerciai Thoroughfare Buildings
and Business-- Par'.<s.
S -. e,; to _ _ ict a pes,tive or ne,__ve ,e . Gns-- tc _
Va.-:e-:,/ Gi ClScrcni design $i '.:c'JCnS r_.evani w Is'ue5
and ccnccr-ns in Simi Vail--v. The adieu_ cutrre
g :Ce::ne5. rcCn ac: - ow9eGce Ce r_`Ja:iirc
na _IJideiinec fT1�'i'^"2 ^,;
.exarnz e5 ^Cr_Cna ° c_.:g . _:I_..Cr$ _r.
0u5 - -n..Carci
Project Highlights:
• Site Planning
• Pa:',cing and Circulation
• Landscaping
• Architecture
• Signs
Public Safety Through Design
F. if�oSmsfVaIeg�iipyyideIIe991L iiifetuies
Iry, "J
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
Downtown Design Guidelines -
City of San Bernardino
Urban Design Studio was retained by the City's
Rec--Velo ! cment Agency to prepare a comprehensive
design guidelines manual for ail rehabilizaton and new
development within the City's eight blcc< downtown
arcs.
The City's downtown area is c--, r-enty involved in t.---
Na:'icna I Main Street Prograrn. The Program is a
par,ners,-Iip deveiqpec by the Naccn.,-.
" is--rc -eser/at;cn -,o rimulate
. I - P
ccvjnTown --ccriomic deve!cprrent svit�,ir. ire
his -cc rreserlazion in small ct.les.
7C S- pjarfl-:. � S-
=.2-e, C"!C-2:.Fes. 4:�, U and
n
�.re�. T"._ ma:,,ua;; pre Garet zc cesc.,c- ccmmc'
ap-Z
fc, ,�e �'a- =ire_. arc
w:,, aiso PrDv:ce a ence
=,.a;;a`e zc = racer_,/ owners ccnsi'ennc a-
;n
I,e;.r cjrree-L --616r,cc or re,.,;
In 114A 11111111 It"m Arm
-11111-1.1-nl.
Project Highlights:
• Site P!anning Architec',ure
• Storefront Desizn
• Signag-2
• Lighting
June 11, 2003 Page 3 - 12
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City of Newport Beach - Slg'a Code Revision and Design Guidelines Manual
nnY
Design Guidelines Manual -
City of Westminster
Urban Design Studio was selected by the City of
Westminster to prepare a comprehensive design
guidelines manual to establish design criteria for the
entire City. The City's primary goal was to create
specific architectural identities for two unique
commercial areas, while maintaining aesthetic
continuity throughout the City. The scope of the
manual includes: all aspects of site design; guidelines
for architectural design; landscape standards and
street fumiture; sign design guidelines.
Little Saigon, a community within Westminster, has
the largest Vietnamese population in the United
States. In order to preserve and further enhance the
unique cultural aspect of this area. Urban Design
Studio provided design guidelines to encourage
French Colonial and Chinese -style architecture typical
of Vietnam.
Within the Civic Center district the design guidelines
encourage the use of an "Old English" architectural
theme. The goal is to create a unique identity for the
area around the Wes- minster Civic Center.
As part of the Design Guideline manual, Urban
Design Studio developed a "streamlined" design
review process which identifies all responsibilities,
time frames, board membership, and review
procedures
Project Highlights:
• Site Design
• Architectural Design Guidelines
Landscape Standards and Street Fumiture
• Sign Design Guidelines
All==Zt�
cer fr a ftb- '..,rccAg
C.,/ RICC. Loam
z
Junell, 2003 page 3 - I3
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SECTION 4
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City of Newport Beach -Sign Code Revision and Design Guidelines Mantra/
Project Personnel and
Management
Team Member Responsibilities
Ron Pflugrath, AICP, Director of Planning
Programs for RBF, will serve as project manager
for this project He will be responsible for overall
contract administration and for maintaining the
work program schedule. He will be responsible
for the day -to -day management of the team, will
be the primary liaison with City staff, and will
facilitate all meetings. Mr. Pflugrath will be the
primary author of the revised Sign Code
Regulations and the Design Guidelines Manual.
Ron Menguita, urban planner, will work with
Mr. Pflugrath as assistant project manager,
participating in the revision of code language and
development of the design guideline manual.
John Shetland, urban designer, will be
responsible for the preparation computer
graphics, including computer simulations, and sign
graphics.
Team Member Qualifications
Please see the following resumes lor team
member experience and qualifications.
e� "'�_e June II, 2003 Page 4 -1
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
•
Ron Pflugrath, A1CP
Director of Planning and Design
Registration:
1988, American Institute of Certified Planners, CA
Education:
B.S., 1972. Urban and Regional Planning, California
State Polytechnic University, Pomona
Mr. Pflugrath is an urban planner /designer who has
been involved in a wide variety of public and private
sector planning projects over the past 30 years. After
graduating from California Polytechnic State
University, Pomona. Mr. Pflugrath joined the staff of
the City of Pomona where he took on the duties cf
Project Manager and chief author or the City's new
General Plan. Whiie at Pomona, he was also
responsible for deve!ecirg the Gy's first parcel
soecir.c land use and demcgrac'nic computer data
•base. A position with the City of Santa Fe Springs
sharpened i`'ir. Pfluc_ath's ilites in the areas
redeve!cemenr orcje— planning a, -c! he develcce
a.0 managed the Gtjs housing re.n.abiuta'icn
program with funding resources leveraged to over
S! BOO.GCO. At the same 6n,e, he was responsible for
suceriisi :ng the de.carrnrents parent plannin
anmv .es including interpre :a>cn of Gen.e.ai Plan.
policies and amendments to the Zoning Ordinance.
One of the highlights of Mr. Pflugrath's career came
as Pnncipal Planner with the Parsons Corporation for
the design and implementation of a new city cf
150,CCC population at Yanbu. Saudi Arabia. There,
he was responsible for preparation of the new city's
firs design and development manual, and the
preparation of a variety of unique planning
documents, including the first comprehensive Zonicg
code to be available in the Kingdom.
Over the pas: 16 years. Mr. Pflugath has esta_iis; e_
a stron; r_cutaticn icr p eca,. - zorin, and lane use
cs_ _
clans. _ -c design -a= a
•boric ;^ unce sta ^din? Ge^eai Piar
implementation too s through his car.,ccaticn over
20 comprehensive zoning code revisions. Mr.
Pflugrath has been involved with the preparation of
ten public initiated specific plans where he either
managed the project of was a major contributor. Mr.
Pflugrath has taught professional development
courses in Zoning Ordinance preparation for UCLA
Extension (Designing and Implementing Effective
Zoning Ordinances) and has lectured at Cal Poly San
Luis Obispo and Cal Poly Pomona in the Urban
Planning Departments.
RELEVANT EXPERIENCE:
Azusa Avenue Streetscape Imorovemen-s (Azusa.
CA) - Project manager for preparation of pedestrian
friendly stree*,scape improvement plans for Azusa's
main downtown thoroughfare.
Uptown Orange Specific Plan (Orange. CA,) - Project
manager providing site planning se vices in
conjunction with the r edeve!oemeot cf an
apercximateiy 75 acre size_ acjacent to the Santa A.na
Freeway, US 15, Worked wit? the City c: O,_rce to
., e`ie1OG a Y6.cn
mi :i OF uses.
Clrywide U. _an Design Guidelines (uur.;in ; cn
neECh. CIA) - Se ^fed as cc.n,trcuting crcjec alarr : ?r in
'h.e p epar cn of City'wice Urban Des: - G�iceiir.es.
T h_ Dessgn Guidelines se: fcrh the y-. Gty's cesign
criteria which about how to achie'; high
aesthetically pie =_sing and furs- ,icnal ces_i n sofu:icns.
Entertainment Corridor Image Enhancement Prccam
(3uena Par!, CA.) - Served as ccncrbuang projer
pianner for preparation of a seres of urban design
visions for the City's entertainment cerHi or - Be=ach
Boulevard including use of banner_, iiags. entry
signage, special lighting elects, landsca,ing, street
furniture, and wa;finding sigrs.
` -!ecia Dis not Masse Par cf P:........ _.,... :'
3u ^an. :<. CA.j - Ser.ec as _cntc.c -_ -rg C'C _-
_ for Su. ^an!<'s sepia Disc� °'a-er Ran cf
- �r.CrCOe.. _.. : 5 r_eSCeC
: serve as a c r _._nsve ,;aMe_wcr< :cr
-. . ro'aement cf stree-s. aileys, c.-css.va'c.
ancscaping, s,.e__ fumi :tire. arc .... ;.es.
June 11, 2003 Paoe 4 - 2
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City of Newport Beach - Sign Code Revision aad Design Guidelines Manua/
implementation program includes the approximate
costs of improvements.
Downtown Specific Plan, City of Pismo Beach, CA -
Manager of urban design project to help establish the
downtown as the focal point of the city. Developed
specific guidelines for site planning, architecture,
historic buildings, advertising and landscape. Also
prepared applicable zoning regulations to enhance the
downtown's pedestrian environment
Some of the public projects that he has managed
and /or provided major contributions include:
Specific Plans and Urban Design
• Uptown Orange Redevelopment Project
• More¢ Business Park Specific Plan EiR City of Sunnyvale
• Design Guidelines, East Ojai Avenue, Town of Ojai
• Redevelopment Implementation Strategies and
Development Guidelines, City of Corson
• Berton Read Specific Plan, City of Grand Terrcce
•
Down *Lawn Specific Plan, Cry of Escondido
• Design Guidelines, Morongo Indians, City of Banning
• Ces gi Guide %roes, Cry of Naticrcl City
• Ccwnxwn Revitalization Program Evcluc8on, City of
Cathedral City
• Downtown Specific Plan, City of Pismo Beech
• High'and Avenue Urcn Design Study, City of Scn
Bernardino
• East Washington Beuievard Urban Design Plan, City of
Culver City
• Design Guidelines Manual, Ciry of Westminster
Downtown Specific Plan, City of Temple City
• Old Town Specific Plan, City of Temecula
• Hillside Development Standards, Town of Los Gatos
• San Fernando Road Lord Use and Urban Design Strategy,
City of Glendale
Zoning and Sign Regulations
Development Code (zcning/subdivision/design), City of
Alameda
Development Code (zcning/subdivlsicn / design), City of
Chico
Development Code ( zoning /subdivisicn/design), City of
Diamond Bar
Cove, ;cpme.ni Cede (zcning/subcivisior /design), City of
Mission I ieio -
• Development Code (znninglsubcivisicn), City of Murreta
Development Cede (Zoning, subdivis.en, design, City of
Pomona
• Development Code (zoning/subdivision/design), Cry of
San Bemordino
• Development Code (zoning/subdivision/design), City of
Sonoma
• Development Code (zoning/subdivision), City of Stockton
Development Code, City of Lake Havasu Cry, Arizona
Development Code (zoning/subdivision/design), Town of
Truckee
Zoning and Subdivision Ordinances, City of Huntington
Park
Zoning Ordinance, City of Culver City
Zoning Ordinance, City of Fillmore
Zoning Ordinance, City of Fountain Valley
• Zoning Ordinance, City of Norwalk
Zoning Ordinance, City of Novato
Zoning Ordinance, City of Tustin
• Zoning Ordinance, Town of Windsor
Sign Ordinance, City of Pasadena
Sign Ordinance, City of Cypress
• Sign Ordinance, City of Sacramento
• CBD Zoning District City of Mesa, Arizona
CBD Zoning District City of Sedona. Arizona
CBD Zoning District City of Arcadia
FREIF
June Il, 2003 Page 4 - 3
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• � t City of Newport Beach - Siga Code Revis ion and Der,&,a Guidelines Manual
Ron Menguita • General Pion Updates
• Zoning Ordinances
Urban Designer • Master Plans
Mr. Menguita has over eight years of Planning
experience. His project experience includes: assisting
and managing the preparation of land use plans,
design standards/guidelines, specific plans, downtown
plans, and general plan updates. In addition, Mr.
Menguita's experience includes Geographic
Information Systems (GIS). His Planning and GIS
experience makes him an ideal candidate for any
project requiring analysis of spatial data. Mr. Menguita
utilizing many programs including AutcCAD, Arc/Info,
ArcView, and Adobe Photoshop as tools to many
projects re'ated to land use planning, transportation
planning, and environmental planning.
Ron Menguita's professional experience in multiple
aspens cf planning is founded on his positions with
•pnvate and public agencies. His experience Includes
interning with the City of La Verne and the City of
nine, and working for the Orange Count/
Transportation Authority (OCTA), BonTena
Consulting, and Urban Design Studio /RBF Consulting.
1r. Mena.ita entered the planning profession
because of his interest in the design of "sustainable
communities." Sustainability implies that the use of
energy and materials in an urban area be in balance
with what the region can supply. He believes that
there is a new direction in urban design: more
compact, mixed -used communities; more efficient
buildings: diverse transit systems; water and waste
conservation; and a greater undemanding to the
uniqueness of each region. His goal is to reverse the
flight to suburbs and make cities more responsive to
our current economic and environmental needs
through urban design.
His depth cf experience includes:
• GiS
_c.:c _se P:,:cnin,
• cessgn Gc:ceares
• So t
Downtown own Revitalizction
• Streeaccpe Design
Key Urban Projects:
• Redondo Beach, CA - Residential Design Guidelines
(Project Manager)
• Glendora, CA - Glendora Community Plan 2025
(Contributing PlannedGlS Analyst)
• San Clemente. CA - Marblehead Coastal (Contributing
Planner /GIS Analyst)
• Riverside County - Riverside County Integrated Project
(Contributing PlannedGlS Analyst)
Thousand Oaks, CA - Thousand Oaks Boulevard Urban
Design Framework (Contributing Planner)
• Goleta, CA - Goleta General Plan (Contributing
PlannerlGiS Analyst)
Stockton, CA - Citywide Design Guidelines (Contributing
Planner)
• Placentia, CA - Placentia General Plan (Ccntnbucng
PlannerlGiS Analyst)
• Santa Ana, CA - Citywide Design Guidelines (Contributing
Planner)
• Glendora, CA - Rcute 66 Spedfic Plan ( Contributing
PlannerlGiS Analyst)
• Lancaster, CA - Ncrh Downtown Neighborhood
Revitalizationl ronsit Village Plan (Contributing
PlannerlGiS Analyst)
• Prescott Volley AZ - Generci Plan Update (Ccn:nbutng
P annerlGIS Analyst,'
• Cerritos, CA - General Plan Update (Cantrbuong
PlannerlGiS Analyst)
Sunnyvale, CA - Moffet Pork Specific Plan (Centrbucng
PlannerlGiS Analyst)
• Henderson, NV - Citywide and Downtown Design
Standards (Project Planner)
Goodyear, AZ - Citywide Design Guidelines (Rr jea
Planner)
• Redding CA - Downtown Specific Plan (Contributing
Planner)
• Costa Mesa, CA - General Plan Update ( Cantrbuting
Planner)
Cypress. CA - General P!--n Update ( Contrbuting Plcnner)
• Avondale, AZ - Redevelopment lmple.mentcacn Par,
(Project Planner)
• Newport Beath, CA - Beibce Sign Cverey (Prciec:
Pon, < -)
• r; n gecc.h, CA - Ovywide Design Guidelines
Mcnucl (P.rojec; P(cnrer)
• Pasadena, CA - Pasadena Sign Code (Contibueng
Planner)
June Il, 2003 Page 4 - b
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
Simi Valley, CA - Citywide Design Guidelines (Project
Planner)
• Los Gatos, CA - North 40 Specific Plan (Contributing
Planner)
Windsor, CA - Zoning Ordinance Update (Contributing
Planner)
Pomona. CA - Zoning Ordinance Update (Contributing
Planner)
jvne Il, 2003
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City of Newport Beach - SVu Code Revision and Design Guidelines Manua/
John Shetland
Urban Designer
Education:
B.S., 1996. City and Regional Planning, California
Polytechnic State University, San Luis Obispo
With eight years of extensive urban design
experience, John Shetland focuses his practice on
traditional town planning, public space design,
streetscape enhancement, and revitalization of
urban districts and small town downtowns. His
practical approach to urban design emphasizes
the human dimensions of space, while
simultaneously seeking opportunities for
community building and economic development
through design. For all of his urban design
projects, John spends significant time leaming the
needs of his clients and the public, as well as
•exploring the implications of each design e!ement
prcr to making recommendations. He routinely
contempia- es scale, massing, architedurl
context, re!ationships befiNeen adjacent uses and
activities, and the connecjcn betveen the
internal spaces of buildings and the public realm.
His urban design strategies are grounded in
economic rationale to make certain that the end
result - the built environment - achieves desired
objectives. John's successful urban design career
is largely the result of his ability to convey
complex urban design concepts to the public
through hand drawn renderings, computer -
generated before- and -after visual simulations, and
high quality computer -aided plan gra phics. Of
most significance, he strives to ensure that the
urban design recommendations he produces will
result in srong community fabrics and more vital
public rea4ms.
;is cepth cf expenence includes:
• Lard Use Picrrirg
Streesc:;pe Design
• Design or Public Spcces
• Landscape and Architectural Design Guidelines
• Signage Studies
• Photo - Realistic Computer Visualizations and Urban
Design
• AutoCad Assisted Design
Specific projects that Mr. Shetland has provided
significant contributions include:
Revitalization, Livable Communities and Urban
Design
• Lancaster, CA -North Downtown Area Neighborhood
Vision Plan
• Bonnets Ferry, ID- Downtown and Community Strate c
Plan
• Twin Foils, ID- Historic Old Towne Business Deve!opment
Guide
Lincoln City, OR- Village of Tait Redevelopment Plan
• Scri Bcutiste, CA- Historc Son Juan Bautista F!cn
• Redding, CA- Downtown Redding Specific Plan
• Burbank CA -Media District Streetscape Des`gn P!cn
• Hun;irgtcn Beach, CA- Citywide Design Guidelines
• Avandcie, AZ- .Redevelopment Impie.mentaticn Ran
• C.newe:a,h, WA- D:::r.Dwn Ccz,ve!c^ P.e:i:cAzo cn
Strategy
• Tonopch, N'/- Downtown Toncpch Revitalization Strcte,/
Kennewic� V /A.- Downtown Kennewick Revit=lizoucn
Sena e;/
• Roseburg, OP,- Downtown Roseburg Revitalization Master
Plan
• Los Altos, CA. -North Entry Area Spec(c P!on
• Inglewood, CA- Darcy -Dixon (o.ka. Garland Village)
Neighborhood Revitalization Specific Pion
• Corona, CA- Downtown Revitalization Specific Plan
• Temecula. CA - Southside Urban Design Visicn Plcn
•
Temecula. CA - Computer Aided Design Guidelines
• Lake FcresC CA-El Toro Rood Visioning Program
• Apache Junction, AZ- Apache function Main Street
Program Downtown Apache Junction Vision Flan
• Ontario, CA- Ontario Redevelopment Agency Downtown
Guide for Development
• Lake Poresc CA -EI Toro Road Commercci CenterA.-aivsis
and Revitaiizaocn Site Plcnrlrc (Prefect ,ivicrcger)
• West H61yNcod, CA - Design Guidelines Graphics
Bakers(e!d CA - Wes: of Buena Visor Lcnd Use Ron
Su,mr er..in Viilcge, NV - C- rceotucl Lcr,.d Use P!cn
lane 11, 2003 Paoe 4 - u
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9 City of Newport Beach - S&n Code Revision and Design Guidelines Manual
9
Comprehensive and Community Planning
• Prescott Valley, AZ-Ciry of Prescott Valley General Plan
Update
• Goodyear, AZ -Open Space, Parks, and Traits Master
• Chandler, AZ- Southeast Chandler Area Plan
• Costa Mesa, CA-Gty of Costa Mesa Year 1000 General
Plan Update
• Phoenix, AZ -North Area Land Use Planning Study and
General Plan Amendment
• Los Gatos, CA -2000 General Plan Update
June 11, 2003
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SECTION 5
City ofNewportteach - Sign Code Revision and Design GRIdelines Manual
References
Zoning Code Revisions:
City of Pasadena Sign Code and Design
Guidelines - RBF /UDS prepared a comprehensive
revision to the City's Sign Ordinance and a Citywide
Sign Design Guidelines Manual. Community
participation has been facilitated by a series of
focused community workshops.
Contact Denver Miller, Senior Planner
City of Pasadena
626 -744 -6733
City of Diamond Bar - RBF /UDS prepared City's
firs-, comprehensive Development Code following
incorportien and adoption cf new General Plan.
Seecial issues dealt with included hillside protection
and tree preservation. The Code was adopted by
the City November 3, 1998.
Contact. Jim DeStefano. Assistant City Manager
Ciw cf Diamcnd Bar
(909) 396 -5676
City of San Bernardino Development Code -
RBF /UDS prepared comprehensive Development
Ccce. inccrpere,ing zoning, subdivision, and Citywide
design guidelines into an integrated, easy-to -use
document. Hillside development and ridgeline
protection were among the many issues addressed.
The project received the National APA Outstanding
Planning Award for Plan Implementation in 1992.
Contact: Valerie Ross, Principal Planner
City of San Bernardino
(909) 384 -5057
City of Stockton Development Code -
REF/UDS prepared a comprehensive Development
Code, incorporating zoning and subdivision
regulations into an integrated document.
Contact: Dianne Keil Smith, Senior Planner
City of Stockton
(209) 937 -8340
Design Guidelines:
Balboa Sign Overlay - RBF /UDS prepared a focus
Design Guidelines Manual. The focus area included
the commercial district of Balboa Peninsula. This
project received a certificate of merit award in 2000.
Contact Patrick Alford
City of Newport Beach
(949) 644 -3200
Goodyear Citywide Design Guidelines -
RBF /UDS prepared Design Guidelines to compliment
the mandatory zoning standards.
Contact Harvey Krause, Director
City of Goodyear
(623) 932 -3C05
Huntington Beach Citywide Design
Guidelines - R3F /UDS prepared Ctyvr'ce Design
Guidelines, incorporating zoning and subdivisicn
standards. The guidelines received the California
APA Outstanding Planning Award in 2001.
Contact: Howard Leleksky, Director of Planning
City of Hunting_on Beach
(714' ) 536 -5271
Simi Valley Design Guidelines - This Design
Guidelines Manual focused on non - residential
development The guidelines provided good
examples of appropriate solutions and design
interpretation of various standards. The product
received this Central Coast Section APA Award for
focus issue in 2000.
Contact Paul Drur /, Senior Planner
City of Simi Valley
(805) 503 -6861
June li, 2003 pave 5 - I
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BY THE C" COUNC0.
C" OF NEWPORT BEACH
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CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 17
June 24, 2003
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: Planning Department
Patricia L. Temple
949 -644 -3228, ptemple @city.newport- beach.ca.us
SUBJECT: Professional Services Agreement for a Comprehensive Update of the
Sign Code and the Development of a Design Guidelines Manual
Subsequent to distribution of the staff report on this item, the project consultant
requested changes to some provisions of the Professional Services Agreement. These
changes have been reviewed and approved by the City Attorney's Office. The attached
changed page 5 of the agreement should be included in the recommended action.
Prepared by:
p '�1
Patricia L. Temple, Planni g Director
Attachment: Revised Page 5 of Professional Services Agreement
•
9. CITY POLICY
0
Consultant will discuss and review all matters relating to policy and project
direction with the Project Administrator in advance of all critical decision points in order
to ensure that the Project proceeds in a manner consistent with City goals and policies.
10. CONFORMANCE TO APPLICABLE LAW REQUIREMENT
All work prepared by Consultant shall conform to applicable city, county, state
and federal law, regulations and permit requirements and be subject to approval of the
Project Administrator (designated in Paragraph 18 below) and City.
11. PROGRESS
Consultant is responsible to keep the Project Administrator and /or his /her duly
authorized designee informed on a regular basis regarding the status and progress of the
work, activities performed and planned, and any meetings that have been scheduled or
are desired.
12. HOLD HARMLESS
To the fullest extent permitted by law, Consultant traste shall indemnify, defend
and hold harmless City, its City Council, boards and commissions, officers, agents and
employees (collectively, the "Indemnified Parties) from and against any and all claims
(including, without limitation, claims for bodily injury, death or damage to property),
demands, obligations, damages, actions, causes of action, suits, losses, judgments,
fines, penalties, liabilities, costs and expenses (including, without limitation, attorney's
fees, disbursements and court costs) of every kind and nature whatsoever (individually,
a Claim; collectively, "Claims "), which may arise from or in any manner relate (diFeetly of
+;adiFeGtly) to any work performed or services provided under this Agreement (including,
without limitation, defects in workmanship or materials and /or design defects [if the
design originated with Consultanttrast9FIj) or Consultanfstractef =s presence or activities
conducted on the Project (including, without limitation, the negligent and /or willful acts,
errors and /or omissions of Consultanttrastef, its principals, officers, agents, employees,
vendors, suppliers, consultants, subcontractors, anyone employed directly or indirectly
by any of them or for whose acts they may be liable or any or all of them). Fega.d's e
the ^^ "V° GF PaSSiVe RegligeRGe 9 -1 R eMRif'ed nla-Aies. Notwithstanding the foregoing,
nothing therein shall be construed to require Cons uItanttr28t&f to indemnify the
Indemnified Parties from any Claim arising from the sole negligence or willful
misconduct of the Indemnified Parties. Nothing in this indemnity shall be construed as
authorizing any award of attorney's fees in an action on or to enforce the terms of this
Agreement.
Professional Services Agreement
Sign Code Update and
Design Guideline Manual
Page 5
BY THE CITY OOUNCIL
CITY OF NEWPORT BEACH
F -
APPROVED
c3�>
CITY OF NEWPORT BEACH
CITY COUNCIL STAFF REPORT
Agenda Item No. 17
June 24—,-2003
TO: HONORABLE MAYOR AND MEMBERS OF THE CITY COUNCIL
FROM: PLANNING DEPARTMENT
TAMARA CAMPBELL AICP, SENIOR PLANNER
(949) 644 -3238
tcampbellc@-city.newport-beach.ca.us
SUBJECT: PROFESSIONAL SERVICES AGREEMENT FOR A COMPREHENSIVE
UPDATE OF THE SIGN CODE AND THE DEVELOPMENT OF A
DESIGN GUIDELINES MANUAL
ISSUE
Proposal and Professional Services Agreement with RBF Consulting for a
comprehensive update of the Sign Code and development of a Sign Design Guidelines
Manual.
Approve the Professional Services Agreement (PSA) with RBF Consulting for the Sign
Code Update and a Sign Design Guidelines Manual.
DISCUSSION:
Last year the Planning Department requested (and was granted) a budget allocation of
$50,000 to update the Municipal Code sign regulations. Based on input received from
the Planning Commission, City staff, sign permit applicants and the business
community, it was determined that the existing sign code regulations were outdated and
problematic. Staff had indicated a substantial increase in the number of modification
permit applications to deviate from the existing regulations. It has also been noted that
the code is missing provisions that deal with certain kinds of signs. For example, the
code does not address murals as sighs and include regulations for human directional
signs (individuals standing on street corners with ten foot long foam hands, directing
people to new housing opportunities). In addition, the existing code does not include
guidelines for quality materials as well as sign design preferences.
*SIGN CODE UPDATE AND DESS GUIDELINES MANUAL
PROPOSAL AND PROFESSIONAL SERVICES AGREEMENT
June 24, 2003
Page 2
Staff circulated a Request for Proposals (RFP) to eight planning consulting firms in mid -
May and received two proposals. Consultant interviews were conducted on June 16 to
further evaluate the submittals and review qualifications. After in -depth discussions
with each firm, staff recommends awarding the contract to RBF given their extensive
background with both Municipal Code development, especially with regard to sign
regulations and design guidelines.
RBF Proposal
The RBF proposal contains three phases: 1) Refine Scope, Review Existing
Regulations, Identify Issues, 2) Prepare and Present Sign Ordinance and Design
Guidelines Manual and 3) Finalize the Sign Ordinance and Design Guidelines. It should
be noted that throughout these three phases, a committee will meet and confer to
assess proposed revisions to the code. A total of seven committee meetings are
planned. Committee membership may include representation from the business
improvement districts, the chamber of commerce, the community at- large, and Planning
Commissioners. Owners of sign production companies may also be asked to join the
subcommittee.
Phase I — Refine Scope, Review Existing Regulations, Identify Issues. This phase will
involve developing a detailed scope of work resulting from an in -depth review of existing
regulations, guidelines, procedures, recent modification permits, the Corona del Mar
RUDAT and the 2004 Vision Plan. The consultant will also review the Balboa Peninsula
Overlay District provisions and the Mariner's Mile sign regulations for applicability to
other areas. Specific plans, Planned Community Development Plans, community
association position papers and any other relevant information will be reviewed to
identify potential issues and areas for analysis.
Phase II — Prepare and Present Sign Ordinance and Design Guidelines Manual. This
phase will include the development of a draft ordinance and draft design guidelines
manual. Staff and the committee will review drafts and respond with comments/
revisions.
Phase III — Finalizing the Sign Ordinance and Design Guidelines Manual. This phase
will involve public hearings before the Planning Commission and City Council and final
adoption of both the ordinance and Design Guidelines Manual.
Budget
The consultant is proposing a budget of $54,720. Given the importance of having
regulations that meet the needs of staff and the community and given the number of
issues likely to be addressed and level of detail required in their analysis as well as the
amount of public participation, this amount is justified. It should be noted that the
5
QIGN CODE UPDATE AND DESIG03UIDELINES MANUAL
PROPOSAL AND PROFESSIONAL SERVICES AGREEMENT
June 24, 2003
Page 3
budget reflects a significant amount of time for the RBF Director of Planning and
Design, Mr. Pflugrath, and the agreement requires City approval for a change in RBF
personnel.
The total amount of the RBF contract is $54,720. Funding for this project is currently
available from the following sources:
• Balance in current year appropriation for Sign Code Update $ 50,000
• Remainder from unexpended appropriations in Division 2710 4,720
CONTRACT FUNDING REQUIRED $ 54,720
Prepared by: Submitted by:
a 4 P-4/
Tamara Campbell, A CP Senior Planner Patricia L. Temple, Plan mg Director
Attachments: Request for Proposal
Professional Services Agreement (Exhibit A — Proposal)
3
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REQUEST FOR PROPOSAL
(Sign Code Update and Design Guidelines Manual)
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City of Newport Beach
Request for Proposals
COMPREHENSIVE REVISION OF THE CITY'S SIGN REGULATIONS AND
DEVELOPMENT OF A DESIGN GUIDELINE MANUAL
1. BACKGROUND AND PROJECT OBJECTIVES
The City of Newport Beach is seeking proposals from qualified consultants to
conduct a comprehensive revision of its Municipal Sign Code provisions. There
will be five major components to the sign code update: 1) conducting a
community participation effort involving a subcommittee, 2) drafting new sign
code provisions and a design manual based on an analysis of existing issues
and recommendations from the subcommittee (including review and revision of
sign regulations for two commercial Planned Communities (PC's), 3) an
abatement program designed to remove legal, non - conforming signage for the
Corona del Mar commercial area, 4) a design manual that illustrates and
describes minimum standards for quality of materials, design, lighting and
recommendations for locations of signs and, 5) establishing a sign permit
procedure separate from the current building permit process.
It should be noted that the City has recently completed sign code
provisions /programs for the Balboa Peninsula and Mariner's Mile commercial
areas. The consultant will be asked to review these existing provisions and
determine the applicability to other older commercial areas. Primary focus of the
effort will be to establish new sign code provisions for Corona del Mar, Balboa
Island, West Newport and Old Newport Boulevard.
In addition to the comprehensive update of citywide sign regulations, this update
effort will also include analysis and recommendations for sign standards set forth
in the Planned Community Districts for Newport Place and Koll Center.
Particular issues of concern in these regulations are the number of signs allowed
on multi- tenant buildings and maximum size standards.
2. SCOPE OF WORK
Proposals should be prepared with the following scope of work providing an
outline of tasks involved with the effort.
6
0 0
Task 1 Review existing regulations
This task will entail reviewing the City's existing sign regulations, guidelines,
procedures, recent modification permits, Corona del Mar RUDAT and Vision
2004 Plan, the Balboa Peninsula Overlay District provisions and the Mariner's
Mile sign regulations as well as specific plans, Planned Community Development
Plans, community association position papers and any other information deemed
appropriate to become familiar with the background and purpose of the effort.
Task 2 Develop Scope of Work
The consultant shall prepare a scope of work and schedule for implementation of
tasks for approval by City staff and the subcommittee.
Task 3 Schedule, organize and lead approximately ten (10) subcommittee
meetings prior to and during the development of signs regulations a_ n_ d design
guidelines.
A subcommittee will be formed to provide input to the development of the new
sign code provisions. The group will be comprised of business area and
homeowners association representatives as well as representation from the
Planning Commission, Economic Development Committee and the Chamber of
Commerce. It is anticipated that this subcommittee will provide some initial input
to the ordinance and will then review and comment on draft sections of the sign
code provisions and design guidelines.
Task 4 Develop new sign code provisions.
This will entail drafting sign code provisions for review
Planning Commission and City Council. The regulations
of signs including the following:
a) Wall signs
b) Pole signs
c) Roof signs
d) Projecting signs
e) Monument signs
f) Changeable copy signs
g) Window signs (including painted signs)
h) Banners
i) Temporary signs
j) Murals as signs
k) Human directional signs
by the subcommittee,
will address categories
The regulations shall include specifications for size, number, locations and
permitted and prohibited sign types. Procedures for modification or waiver of
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requirements shall also be developed. Commercial Center signage shall also be
examined.
Task 5 Develop Sign Design Manual
In addition to sign code regulations, a design manual shall be developed. The
manual shall establish standards for the quality of materials, lighting and other
design standards deemed necessary to achieve improvements to the overall sign
environment. Issues to be considered in the development of design guidelines
include pedestrian versus automobile orientation, size, scale, materials, and
location of signage.
Task 6 Propose non - conforming sign amortization strategy
Once the specifics of the sign code and design guidelines are developed, the
consultant shall propose an amortization strategy for the Corona del Mar area,
for both existing non - conforming signs, as well as those signs made non-
conforming by the adoption of the new code provisions.
Task 7 Public Meetings
During the course of the study, the Consultant will be required to participate in at
least ten (10) meetings with the subcommittee. In addition to these meetings, it
is anticipated that the consultant will be required to attend two (2) public hearings
before the Planning Commission and two (2) public hearings before the City
Council as the code revisions are considered for adoption.
3). PROPOSAL CONTENTS
The proposal should contain the following information:
A. Statement of Understanding. This statement should summarize your
understanding of the scope and purpose of the project, including a brief overview
of the methodology you would employ to accomplish the sign code amendment.
The statement should also include any recommended changes to the Scope of
Work presented above that, based on your knowledge and experience, seem
appropriate to best meet the goals of this project.
B. Experience and Qualifications: Please provide descriptions of at least two
similar projects that you have prepared for a city, including the names and
telephone number of client references that can be contacted to discuss the work.
In addition, please describe any other related experience you have that
contributes to your qualifications for this project.
C. Project Personnel and Management: List the names, specific qualifications
and level of effort of each person, who would be assigned to the project. For
I
0 0
each person, identify the specific tasks he or she would be undertaking.
Designate the person who would have overall responsibility for the project and
the person who would be primarily responsible for contact with the City. All sub-
contractors should also be identified along with their relevant experience.
4. AMOUNT BUDGETED
The City Council has budgeted funds in the amount of Fifty Thousand Dollars
($50,000) to complete the Sign Code revisions and Design Manual. By
publishing this budget amount, the City hopes to provide prospective consulting
firms with information they may use to submit reasonable and qualified overall
project budgeting and task costing. If prospective consultants believe that more
resources are needed to accomplish their proposed scope, they should identify
additional resources that may be needed for specific tasks or enhancements
The City will rank proposals competitively based on which proposal provides the
best package of services within the allotted budget. The City intends to select a
consultant based on qualifications and proposals, and negotiate fees based on
the final scope of work to be developed jointly by the City and selected
consultant.
5. SELECTION PROCESS
City officials will review the Proposals, and the most qualified firms will be invited
to an interview. The final selection of the consulting firm to be awarded the
contract will be made by the City Council. This Request for Proposals (RFP)
does not commit the City to award a contract, to pay any costs incurred in the
preparation of the Proposal or to procure or contract for services or supplies.
The City reserves the right to accept or reject any or all proposals received as a
result of this request, to negotiate with any selected qualified representative, or to
cancel any part or the entirety of this RFP, if it is in the best interest of the City to
do so. The City may require the proposers selected to participate in negotiations
and to submit such price, technical or other revisions of their proposals as may
result from negotiations.
6. SELECTION SCHEDULE
It is expected that one -hour interviews for the most qualified consultants will be
scheduled for Monday, June 16, 2003.
7. SUBMITTAL REQUIREMENTS
Twenty (20) copies of the Proposal, and one (1) unbound reproducible copy of ✓"
same, must be received at the address noted below by 5:00 P.M. on Friday. June
11, 2001 If you have any questions please call (949) 644 -3238
4
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Attachments
Tamara J. Campbell, AICP
Planning Department
City of Newport Beach
3300 Newport Boulevard
Post Office Box 1768
Newport Beach, CA 92658 -8915
0
1. Standard Requirements and Authority of the City of Newport Beach.
2. Balboa Penninsula Overlay Program and Mariner's Mile sign regulations
3. Planned Community Sign Regulations — Newport Place
4. , Planned Community Sign Regulations — Koll Center
I
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PROFESSIONAL SERVICES
AGREEMENT
(EXHIBIT A - PROPOSAL)
i6
17
PROFESSIONAL SERVICES AGREEMENT
THIS AGREEMENT, entered into this 24th day of June 2003, by and between
CITY OF NEWPORT BEACH, a Municipal Corporation (hereinafter referred to as
"City"), and RBF Consulting, whose address is 14725 Alton Parkway, Irvine, CA
92618 -2027 (hereinafter referred to as "Consultant "), is made with reference to the
following:
RECITALS
A. City is a municipal corporation duly organized and validly existing under
the laws of the State of California with the power to carry on its business
as it is now being conducted under the statutes of the State of California
and the Charter of City.
B. City intends to conduct a comprehensive update of its Municipal Sign
Code provisions and develop a citywide Design Guidelines Manual.
C. City desires to engage Consultant to manage and conduct the update of
the City's Sign Code and develop the Design Guideline Manual, as outlined
in the PROPOSAL attached hereto as EXHIBIT "A," and pursuant to the
terms and conditions contained in this Agreement.
D. The principal member of Consultant, for purpose of this Project, shall be
Ron Pflugrath, AICP, Director of Planning and Design.
E. City has solicited and received a proposal from Consultant, has reviewed
the previous experience and evaluated the expertise of Consultant, and
desires to contract with Consultant under the terms of conditions provided
in this Agreement.
NOW, THEREFORE, it is mutually agreed by and between the undersigned
parties as follows:
TERM
The term of this Agreement shall commence on the 1st day of day of July,
2003 and shall terminate on the 1' day of February 2004.
2. SERVICES TO BE PERFORMED
Consultant shall diligently perform all the duties set forth in the PROPOSAL,
contained in EXHIBIT "A" attached hereto and incorporated herein by reference.
0
2.1 The contract and the attached PROPOSAL contains many components of
a comprehensive sign code update and design guideline manual. Depending on the
outcome of earlier stages of this program, the City may decide that some or all of the
latter components are not necessary. Therefore, the City may elect to eliminate some
components of the PROPOSAL at its sole discretion.
3. COMPENSATION TO CONSULTANT
City shall pay Consultant for the services in accordance with the provisions of
this Section and the scheduled billing rates, contained in the PROPOSAL attached as
EXHIBIT "A ". No rate changes shall be made during the term of this Agreement without
prior written approval of City. Consultant's compensation for all work performed in
accordance with this Agreement shall not exceed the total contract price of Fifty Four
Thousand Seven Hundred and Twenty Dollars ($54,720). The City Manager shall have
the authority to authorize work beyond this amount, not to exceed 25 percent of the
contract amount. Should any components of the PROPOSAL be eliminated by the City
pursuant to Section 2.1 of this Agreement, the contracted compensation shall be
reduced accordingly, consistent with the estimated cost of said components set forth in
the budget included in the PROPOSAL.
3.1 Consultant shall maintain accounting records of its billings which includes
the name of the employee, type of work performed, times and dates of all work which is
billed on an hourly basis and all approved incidental expenses including reproductions,
computer printing, postage and mileage.
3.2 Consultant shall submit monthly invoices to City, payable by City within
thirty (30) days of receipt of invoice subject to the approval of City, and based upon the
payment schedule and billing rates included in EXHIBIT "A ". Timely payment of
consultant's invoices is a material part of this Agreement.
3.3 Consultant shall not receive any compensation for extra work without prior
written authorization of City. Any authorized compensation shall be paid in accordance
with such approval.
3.4 City shall reimburse Consultant only for those costs or expenses, which
have been specifically approved in this Agreement, or specifically approved in advance
by City. Such cost shall be limited and shall include nothing more than the following
costs incurred by Consultant:
A. Approved computer data processing and reproduction charges.
B. Actual costs and /or other costs and /or payments specifically authorized in
advance in writing and incurred by Consultant in the performance of this
Agreement.
3.5. Notwithstanding any other paragraph or provision of this Agreement,
Professional Services Agreement
Sign Code Update and
Design Guideline Manual
Page 2 1
0
0
beginning on the effective date of this Agreement, City may withhold payment of ten
percent (10 %) of each approved payment as approved retention until all services under
this Agreement have been substantially completed.
4. STANDARD OF CARE
4.1 All of the services shall be performed by Consultant or under Consultant's
supervision. Consultant represents that it possesses the professional and technical
personnel required to perform the services required by this Agreement, and that it will
perform all services in a manner consistent with the standard of care used in
Consultant's industry. All services shall be performed by qualified and experienced
personnel who are not employed by City nor have any contractual relationship with the
City. Consultant represents and warrants to City that it has or shall obtain all licenses,
permits, qualifications and approvals required of its profession. Consultant further
represents and warrants that it shall keep in effect all such licenses, permits and other
approvals during the term of this Agreement.
4.2 Consultant shall not be responsible for delay, nor shall Consultant be
responsible for damages or be in default or deemed to be in default by reason of strikes,
lockouts, accidents, or acts of God, or the failure of City to furnish timely information or
to approve or disapprove Consultant's work promptly, or delay or faulty performance by
City contractors, or governmental agencies, or any other delays beyond Consultant's
control or without Consultant's fault.
5. INDEPENDENT PARTIES
City retains Consultant on an independent contractor basis and Consultant is not
an employee of City. The manner and means of conducting the work are under the
control of Consultant, except to the extent they are limited by statute, rule or regulation
and the expressed terms of this Agreement. Nothing in this Agreement shall be deemed
to constitute Consultant or any of Consultant's employees or agents, to be the agents or
employees of City. Consultant shall have the responsibility for and control over the
details in means of performing the work provided that Consultant is in compliance with
the terms of this Agreement. Anything in this Agreement which may appear to give City
the right to direct Consultant as to the details of the performance of the services or to
exercise a measure of control over Consultant shall mean that Consultant shall follow
the desires of City only with respect to the results of the services.
6. COOPERATION
Consultant agrees to work closely and cooperate fully with City's designated
Project Administrator, and any other agencies, which may have jurisdiction or interest in
the work to be performed. City agrees to cooperate with the Consultant on the Project.
Professional Services Agreement
Sign Code Update and
Design Guideline Manual
Page 3
0 0
7. PROJECT MANAGER
Consultant has designated Ron Pflugrath, AICP, as Project Manager. He shall
coordinate all phases of the Project and be available to City at all reasonable times
during the Project term. Consultant shall not remove or reassign the Project Manager
or assign any new or replacement person to the Project without the prior consent of
City. Neither shall Consultant replace other key personnel without the prior written
consent of the City. City's approval shall not be unreasonably withheld with respect to
removal or assignment of personnel.
Furthermore, Consultant guarantees that Ron Pflugrath, AICP (Project Manager) will
personally perform all services delegated to him in the PROPOSAL outlined in
EXHIBIT "A ", unless previous arrangements have been made with City.
Consultant, at the sole discretion of City, shall remove from the Project any of its
personnel assigned to the performance of services upon written request of City.
Consultant warrants that it will continuously furnish the necessary personnel to
complete the Project on a timely basis as contemplated by this Agreement.
8. TIME OF PERFORMANCE
Time is of the essence in the performance of the services under this Agreement
and the services shall be performed by Consultant in accordance with the Schedule
included in the PROPOSAL attached as EXHIBIT "A ". The failure by Consultant to
strictly adhere to the schedule may result in termination of this Agreement by City, and
the assessment of damages against Consultant for delay. Notwithstanding the
foregoing, Consultant shall not be responsible for delays which are due to causes
beyond Consultant's reasonable control. However, in the case of any such delay in the
services to be provided for the Project, each party hereby agrees to provide notice to
the other party so that all delays can be addressed.
. 8.1 Consultant shall submit all requests for extensions of time for performance
in writing to the Project Administrator not later than ten (10) calendar days after the start
of the condition which purportedly causes a delay, and not later than the date upon
which performance is due. The Project Administrator shall review all such requests and
may grant reasonable time extensions for unforeseeable delays, which are beyond
Consultant's control.
8.2 For all time periods not specifically set forth herein, Consultant shall
respond in the most expedient and appropriate manner under the circumstances, by
either telephone, fax, hand delivery or mail.
Professional Services Agreement
Sign Code Update and
Design Guideline Manual
Page 4
•
9. CITY POLICY
•
Consultant will discuss and review all matters relating to policy and project
direction with the Project Administrator in advance of all critical decision points in order
to ensure that the Project proceeds in a manner consistent with City goals and policies.
10. CONFORMANCE TO APPLICABLE LAW REQUIREMENT
All work prepared by Consultant shall conform to applicable city, county, state
and federal law, regulations and permit requirements and be subject to approval of the
Project Administrator (designated in Paragraph 18 below) and City.
11. PROGRESS
Consuftant is responsible to keep the Project Administrator and /or his/her duly
authorized designee informed on a regular basis regarding the status and progress of the
work, activities performed and planned, and any meetings that have been scheduled or
are desired.
12. HOLD HARMLESS
To the fullest extent permitted by law, Contractor shall indemnify, defend and
hold harmless City, its City Council, boards and commissions, officers, agents and
employees (collectively, the "Indemnified Parties) from and against any and all claims
(including, without limitation, claims for bodily injury, death or damage to property),
demands, obligations, damages, actions, causes of action, suits, losses, judgments,
fines, penalties, liabilities, costs and expenses (including, without limitation, attorney's
fees, disbursements and court costs) of every kind and nature whatsoever (individually,
a Claim; collectively, "Claims "), which may arise from or in any manner relate (directly or
indirectly) to any work performed or services provided under this Agreement (including,
without limitation, defects in workmanship or materials and /or design defects [if the
design originated with Contractor]) or Contractor's presence or activities conducted on
the Project (including, without limitation, the negligent and /or willful acts, errors and /or
omissions of Contractor, its principals, officers, agents, employees, vendors, suppliers,
consultants, subcontractors, anyone employed directly or indirectly by any of them or for
whose acts they may be liable or any or all of them) regardless of any active or passive
negligence or strict liability of City. Contractor understands and acknowledges that the
indemnification obligation hereunder is intended to constitute a "Type I" indemnity
under California law and extends to and includes Claims arising from the active or
passive negligence of Indemnified Parties. Notwithstanding the foregoing, nothing
therein shall be construed to require .Contractor to indemnify the Indemnified Parties
from any Claim arising from the sole negligence or willful misconduct of the Indemnified
Parties. Nothing in this indemnity shall be construed as authorizing any award of
attorney's fees in an action on or to enforce the terms of this Agreement.
Professional Services Agreement
Sign Code Update and
Design Guideline Manual
Page 5 `
0
13. INSURANCE
0
Without limiting consultant's indemnification of City, and prior to commencement
of work, Consultant shall obtain and provide and maintain at its own expense during the
term of this Agreement policy or policies of liability insurance of the type and amounts
described below and, satisfactory to City. Certification of all required policies shall be
signed by a person authorized by that insurer to bind coverage on its behalf and must
be filed with City prior to exercising any right or performing any work pursuant to this
Agreement. Except workers compensation and errors and omissions, all insurance
policies shall add City, its elected officials, officers, agents, representatives and
employees as additional insured for all liability arising from Consultant's services as
described herein. The insurance policies required are as follows:
All insurance policies shall be issued by an insurance company currently
authorized by the Insurance Commissioner to transact business of insurance in the
State of California, with an assigned policyholders' Rating of A (or higher) and Financial
Size Category Class VII (or larger) in accordance with the latest edition of Bests Key
Rating Guide: unless otherwise approved by the City Risk Manager.
A. Worker's compensation insurance covering all employees and principals
of Consultant, per the laws of the State of California.
B. Commercial general liability insurance covering third party liability risks,
including without limitation, contractual liability, in a minimum amount of $1
million dollars combined single limit per occurrence for bodily injury,
personal injury and property damage. If commercial general liability
insurance or other form with a general aggregate is used, either the
general aggregate shall apply separately to this Project, or the general
aggregate limit shall be twice the occurrence limit.
C. Commercial auto liability and property insurance covering any owned and
rented vehicles of Consultant in a minimum amount of $1 million dollars
combined single limit per accident for bodily injury and property damage.
D. Professional errors and omissions insurance which covers the services to
be performed in connection with this Agreement in the minimum amount of
One Million Dollars ($1,000,000.00).
Said policy or policies shall be•endorsed to state that coverage shall not be cancelled or
materially altered by either .party, except after thirty (30) days' prior notice has been
given in writing to City. Consultant shall give City prompt and timely notice of claim
made or suit instituted arising out of Consultant's- operation hereunder. Consultant shall
also procure and maintain, at its own cost and expense, any additional kinds of
insurance, which in its own judgment may be necessary for its proper protection and
prosecution of the work.
Professional Services Agreement
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Consultant agrees that, in the event of loss due to any of the perils for which it has
agreed to provide comprehensive general and automotive liability insurance, Consultant
shall look solely to its insurance for recovery. Consultant hereby grants to City, on
behalf of any insurer providing comprehensive general and automotive liability
insurance to either Consultant or City with respect to the services of Consultant herein,
a waiver of any right of subrogation, which any such insurer of said Consultant may
acquire against City by virtue of the payment of any loss under such insurance.
14. PROHIBITION AGAINST TRANSFERS
Except as specifically authorized under this agreement, Consultant shall not
assign, sublease, hypothecate or transfer this Agreement or any of the services to be
performed under this Agreement, directly or indirectly, by operation of law or otherwise
without prior written consent of City. Any attempt to do so without consent of City shall
be null and void.
The sale, assignment, transfer or other disposition of any of the issued and outstanding
capital stock of Consultant, or of the interest of any general partner or joint venturer or
syndicate member or cotenant if Consultant is a partnership or joint- venture or
syndicate or co- tenancy, which shall result in changing the control of Consultant, shall
be construed as an assignment of this Agreement. Control means fifty percent (50 %) or
more of the voting power, or twenty-five percent (25 %) or more of the assets of the
corporation, partnership or joint-venture.
15. OWNERSHIP OF DOCUMENTS
Each and every report, draft, work product, map, record and other document
reproduced, prepared or caused to be prepared by Consultant pursuant to or in
connection with this Agreement shall be the exclusive property of City.
Any, use of completed documents for other projects and any use of incomplete
documents without specific written authorization from Consultant will be at City's sole
risk and without liability to Consultant. Further, any and all liability arising out of
changes made to Consultant's deliverables under this Agreement by City or persons
other than Consultant is waived against Consultant and City assumes full responsibility
for such changes unless City has given Consultant prior notice and has received from
Consultant written consent for such changes.
Consultant shall, at such time and in such form as City may require, furnish reports
concerning the status of services required under this Agreement.
16. CONFIDENTIALITY
The information which results from the services in this Agreement, is to be kept
confidential unless the release of information is authorized by City.
Professional Services Agreement
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17. CITY'S RESPONSIBILITIES
In order to assist Consultant in the execution of his responsibilities under this
Agreement, City agrees to provide access to, and upon request of Consultant, one copy
of all existing record information on file at City. Consultant shall be entitled to rely upon
the accuracy of data and information provided by City without independent review or
evaluation. City will provide all such materials in a timely manner so as not to cause
delays in Consultant's work schedule.
18. ADMINISTRATION
This Agreement will be administered by the City's Planning Department. Patricia
Temple, Planning Director, shall be considered the Project Administrator and shall have
the authority to act for City under this Agreement. The Project Administrator or his /her
authorized representative shall represent City in all matters pertaining to the services to
be rendered pursuant to this Agreement.
19. RECORDS
Consultant shall keep records and invoices in connection with the work to be
performed under this Agreement. Consultant shall maintain complete and accurate
records with respect to the costs incurred under this Agreement. All such records shall
be clearly identifiable. Consultant shall allow a representative of City to examine, audit
and make transcripts or copies of such records during normal business hours.
Consultant shall allow inspection of all work, data, documents, proceedings and
activities related to the Agreement for a period of three (3) years from the date of final
payment under this Agreement.
20. WITHHOLDINGS
City may withhold payment of any disputed sums until satisfaction of the dispute
with respect to such payment. Such withholding shall not be deemed to constitute a
failure to pay according to the terms of this Agreement. Consultant shall not discontinue
work as a result of such withholding. Consultant shall have an immediate right to
appeal to the City Manager or his designee with respect to such disputed sums.
Consultant shall be entitled to receive interest on any withheld sums at the rate of seven
percent (7 %) per annum from the date of withholding of any amounts found to have
been improperly withheld.
21. ERRORS AND OMISSIONS
In the event of errors or omissions that are due to the negligence or professional
inexperience of Consultant which result in expense to City greater than what would
have .resulted if there were not errors or omissions in the work accomplished by
Consultant, the additional design, construction and /or a restoration expense shall be
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bome by Consultant. Nothing in this paragraph is intended to limit City's rights under
any other sections of this Agreement.
22. CITY'S RIGHT TO EMPLOY OTHER CONSULTANTS
City reserves the right to employ other consultants in connection with the Project.
23. CONFLICTS OF INTEREST
A. The Consultant or its employees may be subject to the provisions of the
California Political Reform Act of 1974 (the "Act "), which (1) requires such
persons to disclose financial interest that may foreseeably be materially
affected by the work performed under this Agreement, and (2) prohibits
such persons from making, or participating in making decisions that will
foresee ably financially affect such interest.
B. If subject to the Act, Consultant shall conform to all requirements of the
Act. Failure to do so constitutes a material breach and is grounds for
termination of this Agreement by City. Consultant shall indemnify and
hold harmless City for any and all claims for damages resulting from
Consultant's violation of this Section.
24. NOTICES
All notices, demands, requests or approvals to be given under this Agreement
shall be given in writing and conclusively shall be deemed served when delivered
personally or on the third business day after the deposit thereof in the United States
mail, postage prepaid, first class mail, addressed as hereinafter provided.
All notices, demands, requests or approvals from Consultant to City shall be
addressed to City at:
City of Newport Beach
Attn: Patricia Temple, Planning Director
3300 Newport Boulevard
P. O. Box 1768
Newport Beach, CA, 92658 -8915
(949) 644 -3222 Fax 644 -3020
Professional Services Agreement
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All notices, demands, requests or approvals from City to Consultant shall be
addressed to Consultant at:
Ron Pflugrath, AICP
Director of Planning and Design, RBF Consulting
P.O. Box 57057
Irvine, CA 92619 -7057
(949)855 -5783, FAX 837 - 4122
25. TERMINATION
25.1 In the event either part hereto fails or refuses to perform any of the
provisions hereof at the time and in the manner required hereunder, that party shall be
deemed in default in the performance of this Agreement. If such default is not cured
within a period of two (2) days, or if more than two (2) days are reasonably required to
cure the default and the defaulting party fails to give adequate assurance of due
performance within two (2) days after receipt of written notice of default, specifying the
nature of such default and the steps necessary to cure such default, the non - defaulting
party may terminate the Agreement forthwith by giving to the defaulting party written
notice thereof.
25.2 City shall have the option, at its sole discretion and without cause, of
terminating this Agreement by giving seven (7) days' prior written notice to Consultant
as provided herein. Upon termination of this Agreement, City shall pay to the
Consultant that portion of compensation specified in this Agreement that is earned and
unpaid prior to the effective date of termination.
26. COMPLIANCES
Consultant shall comply with all laws, state or federal and all ordinances, rules
and regulations enacted or issued by City.
27. WAIVER
A waiver by either party of any breach of any term, covenant or condition
contained herein shall not be deemed to be a waiver of any subsequent breach of the
same or any other terns, covenant or condition contained herein, whether of the same or
a different character.
28. INTEGRATED CONTRACT
This Agreement represents the full and complete understanding of every kind or
nature whatsoever between the Parties hereto, and all preliminary negotiations and
agreements of whatsoever kind or nature are merged herein. No verbal agreement or
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implied covenant shall be held to vary the provisions herein. Any modification of this
Agreement will be effective only by written execution signed by both City and Consultant.
29. PATENT INDEMNITY
The Consultant shall indemnify City, its agents, officers, representatives and
employees against liability, including costs, for infringement of any United States' letters
patent, trademark,, or copyright infringement, including costs, contained in Consultant's
drawings and specifications provided under this Agreement.
IN WITNESS WHEREOF, the Parties have caused this Agreement to be
executed on the day and year first written above.
CITY OF NEWPORT BEACH
A Municipal Corporation
M
Mayor
City of Newport Beach
APPROVED AS TO FORM:
City Attorney
CONSULTANT
RBF Consulting
By:
Michael Burke, AICP
Executive Vice President of Planning
RBF Consulting
Professional Services Agreement
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Design Guideline Manual
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June 1 l , 2003
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Tamara J Campbell, AICP
Planning Department
City of Newport Beach
3300 New port Boulevard
Newport Beach, CA 92658
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IRE: Proposal - Comprehensive Sign Regulations Revision and Design Guidelines Manual
Dear Ms. Campbell:
RBF Consulting's Urban Design Studio (RBF /UDS) is pleased to submit this proposal for the comprehensive
revision of City's sign regulations and the development of a citywide design guidelines manual for the City of
Newport Beach. We hope that after receiving this proposal, you will agree that our team has more experience than
any other in the preparation of sign regulations and the creation of graphically rich design guidelines. While we do
not pretend to know all the issues at this point, we do believe that the attached work program will lead to a very
successful community participation, planning, and design process that will ensure the successful revision of the City's
sign regulations and the preparation of a high quality design guidelines manual.
' We recognize that this important project requires knowledge and expertise in preparing sign regulations, zoning
documents, design guidelines, and meaningful community participation programs. We are familiar with the region
and the current trends that are occurring in the City of Newport Beach —UDS prepared the Balboa Sign Overlay
'i Regulations. However, though we have prepared numerous zoning codes and design guideline manuals, every job is
a "custom fit" for our clients and their needs. Our goal would be to work closely with the City to ensure that the
end products meet and exceed the City's expectations.
Why should the City of Newport Beach consider the RBFUDS Team? Please consider the
following:
rZoning Code Relevant Project Experience:
• Pasadena Sign Code and Design Guidelines, Pasadena, CA
• Sacramento Sign Ordinance, Sacramento, CA
• Cypress Sign Code - Cypress, CA
' • Dana Point Sign Design Guidelines
• Mission Viejo Development Code - Mission Viejo, CA
• San Bernardino Development Code - San Bernardino, CA
• Diamond Bar Development Code - Diamond Bar, CA
• Truckee Development Code - Truckee, CA
• And 20+ Addition Zoning Documents Containing Sign Regulations
Design Guidelines Relevant Project Experience:
• Balboa Sign Overay - Newport Beach, CA
PLANNING ■ DESIGN 0 CONSTRUCTION
' 14725 Alton Parkway, Irvine, CA 92618 -2027 • P.O. Box 57057, Irvine, CA 92619 -7057 • 949.855.5783 • Fax 949.837.4122
Offices located throughout California, Arizona & Nevada • UDSOrbf.conn
o��,•a o�,acvrraa wrev
Tamara J. Campbell, AICP
June I I, 2003
Page 2
' • Goodyear Citywide Design Guidelines — Goodyear, AZ
• Huntington Beach Citywide Design Guidelines — Huntington Beach, CA
• Simi Valley Design Guidelines — Simi Valley, CA
• San Bernardino Downtown Design Guidelines - San Bernardino, CA
• Stockton Citywide Design Guidelines Manual — Stockton, CA
• Westminster Design Guidelines Manual —Westminster, CA
RBF Consulting's Multi - Disciplinary Capabilities:
RBF Consulting possesses a unique In -house network of over 675 professionals in disciplines including:
Planning /Environmental Services, Transportation/Traffic Engineering, Civil Engineering (including Grading, Public
Works, Water/Wastewater, and Hydrology), Mechanical /Electrical /Energy Engineering, Computer Aided Design and
Drafting (CADD) and GIS Services, Mapping, Surveying, Aerial Photogrammetry and Media Services, which results in
a coordinated and efficient effort, with full - service consulting capabilities within one firm.
RBF Consulting's Urban Design Studio is a unique blend of planners and designers dedicated to improving the built
environment one project at a time. In this regard, we are pleased to note the 100 percent of UDS's projects are
with public sector clients.
rWe appreciate the opportunity to submit this proposal and are prepared to further demonstrate our sincere
interest in assisting the City of Newport Beach with sign code revision and design guidelines project. We hope that
you sense our enthusiasm for this assignment and will provide us with the opportunity to work with the City once
again. If you have any questions or require further qualifications, please contact me at (949) 855 -5778.
Respectfully submitted,
RBF Consulting's Urban Design Studio
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Director of Planning and Design
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CONSULTING
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PLANNING ■ OE•ION ■ CONSTRUCTION
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PLANNING ■ OE•ION ■ CONSTRUCTION
City of Newport Beach -Sign Code Revision and De4n Guidelines Manual
TABLE OF CONTENTS
Section I -
Section 2 -
Section 3 -
Section 4 -
Section S -
Section 6 -
Section 7 -
Statement of Understanding
Scope of Work
Experience and Qualifications
Project Personnel and Management
References
Schedule
Proposed Budget
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
Statement of
Understandini
It is our understanding that the City of Newport
Beach is seeking consultant services for the
revision and updating of the City's Sign
Regulations and development of a Citywide Sign
Design Guideline Manual. Our detailed scope of
work proposes a three -phase program in
order to meet the needs of the City.
First, RBF Consulting's Urban Design Studio
(UDS) will conduct an in -depth study of the
City's existing Sign Regulations and other relevant
documents and information provided by the City,
including existing sign guidelines, sign permit
approval procedures, recent modification
requests for signs, Corona Del Mar RUDAT and
Vision 2004 Plan, Balboa Peninsula Overlay
District provisions, Mariners Mile sign regulations,
and relevant specific plans. A field survey will be
made of existing conditions. It is proposed that a
public workshop be hosted early in the process
by the appointed subcommittee to engage
appropriate neighborhood and business
associations, advisory groups, sign companies, and
other sign proponents to provide input to the
subcommittee, staff, and consultant regarding
significant sign related issues. The purpose of the
workshop will be to receive input and direction
prior to proceeding with Phase Il, development
of specific ordinance sections. Phase I will
provide all of the necessary groundwork to begin
preparation of the Administrative Draft Sign
Ordinance and Design Guidelines.
The second phase will include all of the
tasks necessary to complete the administrative
draft and all subsequent drafts of the revised Sign
Regulations and development of a Citywide Sign
Design Guidelines Manual through final adoption.
All drafts will be complete including definitions,
specific standards, and all illustrations. Regular
meetings with the subcommittee will be
programmed throughout this phase to receive
input and to make necessary revisions prior to
submitting the recommended draft Sign
Regulations to the Planning Commission and City
Council at the appropriate public hearings. A
second community workshop is recommended
to be held in the middle of the process to
receive input and direction prior to proceeding
to the Public Hearings. RBF Consulting's project
manager will make all presentations at the
community workshops, Planning Commission,
and City Council Public Hearings.
It is our understanding that the City of Newport
Beach desires a comprehensive update of the
Sign Regulations addressing all sign - related issues
(those currently identified and those that may be
identified through public workshops, staff and
subcommittee review processes). Our effort will
include streamlining and simplifying the Sign
Regulations into an attractive, user - friendly
format. The use of matrices, computer
simulations, hand -drawn illustrations, and
photographs will present the reader with a well
thought out and clear "vision" of the types of
signs that are allowed and the regulatory
framework and approval process that governs
their use.
We understand that in addition to "internal
consistency," the City is concerned that the
revised Sign Regulations be very clear, easy to
use, and avoid any potential for conflicting
interpretations. This will be one of our highest
priorities throughout the process. Our
experience with over 30 sign ordinances and
design guidelines provides our team with a
thorough understanding of the issues involved.
We strongly believe that such documents must
be extremely "user friendly" and should contain
the bare minimum of potentially confusing legal
and technical terminology. At the same time, the
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City of Newport Beach -Sign Code Revision and Design Guidelines Manual
new regulations must also fulfill all of the
necessary statutory requirements to ensure that
new signs are erected to the highest quality
consistent with the City's expectations.
Third Phase... This phase will involve
public hearings before the Planning Commission
and City Council and preparation of the final Sign
Regulations and Design Guidelines Manual.
Primary Focus
It is understood that the City has recently
completed two sign code provisions /programs:
one for the Balboa Peninsula and the other for
the Madness Mile commercial areas. These two
documents along with other relevant documents
(Planned Community Districts for Newport Place
and Koll Center will be used to formulate
comprehensive revision of the existing Sign
Regulations and development of a Design
Guideline Manual.
RBF /UDS will focus on developing new Citywide
Sign Regulations with special emphasis on
Corona del Mar, Balboa Island, West Newport,
and Old Newport Boulevard areas. Because of
the unique qualities of these areas, it is
anticipated that special regulations may be
warranted for these areas.
Project Management
Mr. Ron Pflugrath, AICP, will act as project
manager throughout the entire work program.
Mr. Pflugrath has 30 years of planning and design
experience in both the public and private sectors
and is well qualified to lead this project. He has
been responsible for the preparation of over 20
new sign codes, revisions to existing sign codes,
and the introduction of special sign programs.
Mr. Pflugrath has facilitated sign task force
reviews consisting of elected officials, business
organizations, chambers of commerce, sign
industry representatives, real estate associates,
and citizen groups.
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City of Newport Beach - Sign Code Revision and Desikn Guide lines Manual
SCOPE OF WORK
If selected by the City of Newport Beach to
revise the City's Sign Regulations and develop a
Citywide Sign Design Guidelines Manual, the
RBF /UDS team would proceed according to the
following scope -of -work.
Phase I - Refine Scope,
Review Existing
Regulations, Identify
Issues
Review /revise proposed scope of work Review
and assess existing sign regulations, design
guidelines, and other appropriate policy and
procedure documents. Identify issues and
inconsistencies related to the existing Sign
Regulations and any special areas of concern.
TASK LL• Project Kickoff
Meetingr
RBF /UDS Consulting will meet with City staff to
refine, and modify if necessary, the proposed
scope of work to fit the City's expectations.
Items proposed for discussion include:
• Discuss City's expectations for revised Sign
Regulations and Design Guidelines Manual
• Develop consensus on relationship between
Sign Regulations and other City ordinances
• Develop coordination procedures between
consultant, planning staff, and any other
pertinent City departments
• Define the roles of the Planning Commission,
City Council, and subcommittee
• Identify staff expectations
• Establish priority list of significant issues
• Refine program schedule and milestones
• Determine schedule and format of
community workshops and subcommittee
meetings
• Establish procedures for product review and
progress reporting
June Il, 2003
Products: Revised project scope, schedule,
coordination procedures,
workshop/ meeting format, etc.
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TASK LZ: Review Existing
Sign Regulations and Policy
Documents
The RBF /UDS team will collect from City staff all
relevant documents, regulations and plans,
studies, application forms, etc. pertaining to the
Sign Regulations and any related issues. The
consultant team will also request that staff
recommend especially difficult provisions of the
existing Regulations to be considered for new
technical drawings or illustrations. The consultant
team will review all pertinent data.
Relevant documents include:
• Existing sign regulations
• Existing design guidelines
• Recent modification permits
• Corona del Mar RUDAT and Vision 2004
Plan
• Balboa Peninsula Sign Overlay
• Mariner's Mile sign regulations
• Existing Specific Plans
• Existing Planned Community Development
Plans
IProducts: In -house notes /observations
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TASK I.3: Subcommittee
Meeting No. I
RBF /UDS will meet with the subcommittee
following the project kickoff meeting with staff to
introduce the project and receive initial input
from the subcommittee on issues that need to
be addressed. It is assumed that the City's
project manager will attend all subcommittee
meetings.
Products: Subcommittee meeting
June II, 2003
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City of Newport Beach - Sign Code Revision aad Design Guidelines Manual
TASK I.4 Community
Workshop No. I- Identifying
Issues
At a point early in the process, it would be
appropriate for the subcommittee (or Planning
Commission) to host a community workshop to
engage the public in the identification of issues
and concerns related to the City's sign
regulations. RBF /UDS would work with City staff
to identify appropriate workshop participants
(e.g., City staff and officials, advisory committees,
interest groups, sign companies, and developers).
The consultant would work with participants in a
public workshop format to identify issues and
discuss potential alternative solutions.
Following two weeks of promotion of this event
by City Staff, RBF /UDS will conduct a
Community Workshop. The general public, City
staff and officials, advisory committees, interest
groups, architects, and developers will be invited
to attend this workshop.
The workshop could include a range of exercises
to help illicit maximum input Among the tools
that may be used:
• PowerPoint Presentation of Preliminary
Observations and Issues
• Post -It Note TM' Exercise to Quickly Identify
Key Issues and Opportunities
• One -by -One Constructive Comment
Roundtable
• TownScanTM' Survey (image preference
survey)
TownScan TM, is used in many RBF /UDS visioning
and design guidelines efforts. It is a tool
developed and used by RBF /UDS as a research
and community consensus building tool that
assists communities define their desires and
physical aspirations for the future,
RBF /UDS would prepare all necessary materials
for presentation at the workshop, including
agendas, handouts, and presentation materials.
The City would be responsible for making all
necessary arrangements for the workshop,
including location, announcement preparation
and distribution, room setup, and refreshments.
Products: Community workshop and
presentation materials.
TASK LS. Subcommittee
Meeting No. 2
RBF /UDS will meet with the subcommittee to
discuss issues and ideas presented at Community
Workshop # 1. This meeting will be used to
solidify the direction on the Sign Regulations and
Design Guidelines Manual.
Products: Subcommittee meeting.
June LIE, Z003
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
TASK L6: Memorandum of
Findings and Recommendations
Prior to beginning preparation of the
administrative draft Sign Regulations and Design
Guidelines, RBF /UDS will prepare a
memorandum of findings and recommendations
for staff review and concurrence.
Suggestions may include:
• Revising standards for sign size, height,
number, location, type, etc.
• Consolidation or addition of code sections
• Design guidelines content and format
• Revision of sign regulations for two PC's
• Implications of court rulings regarding
"content neutrality"
• Amortization of nonconforming signs
• Abatement of illegal signs
• Streamlining approval procedures
• Document format and layout
(Matrices /graphs /graphics)
Products: Memorandum of findings and
recommendations.
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
Phase II - Prepare And
Present Sign Ordinance
and Desi¢n Guidelines
Manual
Phase II incorporates the necessary tasks to
complete preparation of the revised Sign
Regulations and Design Guidelines Manual. The
following is a summary of the preparation and
review sequence.
• Prepare Administrative Draft Sign Regulations
and Design Guidelines Manual based on
direction agreed to with City staff
' • Staff reviews Administrative Draft and
provides comments
' • Prepare Preliminary Draft Regulations and
Design Guidelines Manual based on staff
comments on Administrative Draft
' • Present Preliminary Draft to the
subcommittee for input and direction.
' • Prepare Public Review Draft for presentation
at Community Workshop #2
• Prepare Revised Public Review Draft for
' consideration by Planning Commission and
City Council at public hearings
' • Prepare final Sign Regulations and Design
Guidelines Manual based on City Council
direction
TASK 2.1• Document Outline
and Format
Based upon the results of Phase I, RBF /UDS will
prepare a draft annotated table of contents in
order to develop consensus and a clear
understanding of the anticipated form and
content of the draft Sign Regulations and Design
Guidelines Manual. The outline will be revised
following staff input
Products: Draft and final outline and format.
TASK 2.2: Staff Review of
Outline and Format
The draft outline and proposed format would be
reviewed by City staff, and input provided to the
consultant team prior to commencement any
document of Sign Ordinance preparation. The
consultant would meet with staff to discuss
comments. Copies of the revised outline and
format would be forwarded to the
subcommittee for review.
Products: Meeting with staff
June Il, Z003
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
TASK 2.3: Subcommittee
Meeting No. 3
RBF /UDS will meet with the subcommittee to
review the outline and format and to further
clarify and ratify direction to be taken in the
revision of the Sign Regulations and Design
Guidelines Manual. This meeting will provide a
further opportunity for subcommittee members
to articulate additional ideas which may be
triggered by the review of the proposed outline.
' Products: Subcommittee meeting
TASK 2.4: Administrative
Draft of Sign Regulations and
Design Guidelines Manual
An administrative draft of the Sign Regulations
and Design Guidelines Manual, will be prepared
for review by staff.
The following components may make up the
basic structure of the Sign Regulations. The
overall format and table of contents will be jointly
agreed to with staff and input from the
subcommittee. The following is provided as an
example only.
' I . Table of contents
2. Coordinated numbering system
3. Introduction and purpose of the Ordinance,
authority for the Ordinance and other general
requirements
4. Definitions section (illustrated)
5. Requirements and procedures for sign
' approvals /permits (including master sign
programs, creative sign program, etc.)
6. Exempt and prohibited signs
7. General Sign Provisions
8. Walls Signs
9. Pole Signs
10. Roof Signs
11. Projecting Signs
12. Awning Signs
13. Monument Signs
14. Changeable Copy Signs
15. Window Signs (including painted signs)
16. Murals as signs
17. Pedestrian Scale Directional Signs
18. Temporary signs (including human directional
signs, banners, balloons, flags, etc.)
19. Off -site signs (billboards, real estate signs, etc.)
20. Illegal sign abatement program
21. Nonconforming sign amortization program
22. Special sign overlay districts (if required)
June H,, 2003
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The following components may make up the
basic structure of the Sign Design Guidelines
Manual.
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Products: Administrative draft Sign
Regulations and Design Guidelines
Manual.
TASK 2.5: Staff Review of
Administrative Draft
Following completion of the Administrative Draft
Sign Regulations and Design Guidelines, they will
be submitted to City staff for review and
comment. One "red ink' marked -up copy
should be returned to the consultant
incorporating all comments and revisions.
Following receipt of staffs comments, the
consultant will meet with staff to review the
comments.
Products: Meeting with staff
TASK 2.6: Preliminary Draft
Sign Regulations and Design
Guidelines Manual
Based on comments and direction received from
staffs review of the Administrative Draft Sign
Regulations and Design Guidelines, the consultant
team will prepare the Preliminary Draft
documents.
Products: Preliminary Draft documents
TASK 2.7: Staff Review of
Preliminary Draft
Following completion of the Preliminary Draft
Sign Ordinance and Design Guidelines Manual, it
will be submitted to City staff for review and
comment One "red ink' marked -up copy will
be returned to the consultant incorporating all
comments and revisions. A meeting with staff
would be held to discuss comments.
Concurrently, copies of the Preliminary Draft
documents should be forwarded to each
subcommittee member for review and comment.
Products: Meeting with staff
June ❑, 2003
Page 2 - 7
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Purpose and Intent
'
2.
Applicability
3.
General design concepts for readability
'
4.
Sign Placement
5.
General guidelines (design, materials, color, etc.)
6.
Walls Signs
7.
Freestanding Signs
'
8.
9.
Projecting Signs
Awning Signs
'
10.
11.
Monument Signs
Changeable Copy Signs
12.
Window Signs (including painted signs)
'
13.
Pedestrian Scale Directional Signs
14.
Temporary signs (banners, window signs, etc.)
'
15.
Special design considerations for neon tube
signs and other special types
'
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Special sign districts.
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Products: Administrative draft Sign
Regulations and Design Guidelines
Manual.
TASK 2.5: Staff Review of
Administrative Draft
Following completion of the Administrative Draft
Sign Regulations and Design Guidelines, they will
be submitted to City staff for review and
comment. One "red ink' marked -up copy
should be returned to the consultant
incorporating all comments and revisions.
Following receipt of staffs comments, the
consultant will meet with staff to review the
comments.
Products: Meeting with staff
TASK 2.6: Preliminary Draft
Sign Regulations and Design
Guidelines Manual
Based on comments and direction received from
staffs review of the Administrative Draft Sign
Regulations and Design Guidelines, the consultant
team will prepare the Preliminary Draft
documents.
Products: Preliminary Draft documents
TASK 2.7: Staff Review of
Preliminary Draft
Following completion of the Preliminary Draft
Sign Ordinance and Design Guidelines Manual, it
will be submitted to City staff for review and
comment One "red ink' marked -up copy will
be returned to the consultant incorporating all
comments and revisions. A meeting with staff
would be held to discuss comments.
Concurrently, copies of the Preliminary Draft
documents should be forwarded to each
subcommittee member for review and comment.
Products: Meeting with staff
June ❑, 2003
Page 2 - 7
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TASK 48: Subcommittee
Meetings No. 4, S, and 6
Following the consultant's receipt of comments
from City staff, three meetings will be scheduled
with the subcommittee to review and discuss
their comments and any recommended revisions.
Products: Meeting with subcommittee
Task 2.9: Public Review Draft
Sign Regulations and Design
Guidelines Manual
Following review and comment by the
subcommittee, of the Preliminary Draft
Documents, the Public Review Draft documents
will be prepared for presentation at Community
Workshop #2.
Products: Public Review Draft Manual
TASK 2.10: Community
Workshop No. 2 -Presentation
of Preliminary Draft
At the second community workshop, the
consultant team will present the Public Review
Draft Sign Regulations and Design Guidelines
Manual for public comment. A brief review of
identified issues, alternative solutions, and
proposed recommendations will be presented at
the workshop as background information.
The consultant will prepare all necessary
materials for presentation at the workshop,
including agendas, handouts, and presentation
materials. The City will be responsible for making
all necessary arrangements for the workshop,
including location, announcement preparation
and distribution, room setup, and refreshments.
Products: Community Workshop #2
June n 2003 Page 2 - S
City of Newport Beach - Sign Code Revision and Design Guide Lines Manual
TASK Z.H. Subcommittee
Meeting No. 7
Following Community Workshop #2, RBF /UDS
will meet with the subcommittee to discuss input
received at the Workshop and to discuss their
comments and any final recommended revisions.
Products: Meeting with subcommittee
TASK 2.12: Revised Public
Review Draft Sign Regulatioas
and Design Guidelines Manual
Following input received at Community
Workshop #2 and with staffs and the
subcommittee's concurrence, the Public Review
Draft will be revised and a Revised Public Review
Draft will be prepared for presentation at public
hearings before the Planning Commission and
City Council.
Products: Revised Public Review Draft
June u 2003 Page 2 - 9
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
Phase III - Finalizing the
Sign Ordinance and Design
Guidelines Manual
TASK 3.1: Planning
Commission Public Hearing
RBF /UDS will attend two Planning Commission
Public Hearings. RBF /UDS will prepare necessary
graphics and presentation materials for use during
the public hearings. An addendum of Planning
Commission recommended changed will be
prepared by the RBF /DS team for presentation
to the City Council.
Products: Public Hearings (2)
TASK 3.Z: City Council Public
Hearing
RBF /UDS will attend two City Council Public
Hearings for the adoption of the Draft Sign
Regulations and Design Guidelines Manual.
RBF /UDS will prepare necessary graphics and
presentation materials for use during the public
hearings.
Products: Public Hearings (2)
TASK 3.3: Final Sign
Regula tions and Design
Guidelines Manual
Following City Council direction as provided in
the language of the Council's adopting ordinance,
the consultant will make revisions to the Final
Draft Sign Regulations and Design Guidelines
Manual. This final revision will produce the
Adopted Sign Regulations and Design Guidelines
Manual.
One master reproducible copy and one
electronic version will be provided in Microsoft
Word format and PDF format of each document
Products: (1) Master reproducible copy and
(1) electronic file of Final Sign
Regulations and Sign Design
Guidelines Manual
Task 3.4: Project Management
This task provides the project manager with
adequate resources to maintain close client
contact with regard to schedules, meetings, and
product delivery.
Products: Project coordination, meeting,
communications
June H,, 2003
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City of Newport Beach - Sign Code Revision and Desfg'n Guidelines Manual
Experience and
Qualifications
RBF Consulting
RBF Consulting provides services for planning, design, and
construction of the built environment Our diversity
allows us to serve our clients during each phase of a
project in a timely, cost - effective and innovative manner
while providing quality and responsive service by a highly
qualified staff. Types of services include:
• Planning
• Urban Design
• Landscape Architecture
• Transportation
• Environmental
sMM1w�.
• Water Resources
• Structures
• Surveying
• Geographical Information Systems
• Land Development
• Construction Management
RBF Consulting (RBF) is a full service consulting
firm providing planning, engineering, surveying,
and related professional services. RBF is a
private corporation founded in California in 1944.
The firm offers a professional staff of over 650
employees located throughout the western
United States. RBF possesses the full range of
disciplines necessary to provide tum -key planning,
design and construction of a wide range of
projects. Over 85 percent of RBF's work is for
repeat clients, which is testimony to the firms
client service capabilities.
In the 2002 list of The Top S00 Design
Firms as published by Engineering
News - Record, RBF was ranked number 83. RBF
moved up from its position of 86 in 2001.
Mission Statement: RBF's mission is to make
the world a better place through the application of
the principle of sustainable development This is
accomplished by. providing design services that
enhance the quality of life and the environment;
provide development, infrastructure, planning and
environmental services to private and public clients
in local, regional and global markets; lead as
professional engineers, planners, surveyors and
environmental specialists; and look forward to the
future with a commitment to
building opportunities and value for our clients and
ourselves.
June H, 2003
Page 3 - I
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City of Newport Beach - Sign Code Revision and Desfg'n Guidelines Manual
Experience and
Qualifications
RBF Consulting
RBF Consulting provides services for planning, design, and
construction of the built environment Our diversity
allows us to serve our clients during each phase of a
project in a timely, cost - effective and innovative manner
while providing quality and responsive service by a highly
qualified staff. Types of services include:
• Planning
• Urban Design
• Landscape Architecture
• Transportation
• Environmental
sMM1w�.
• Water Resources
• Structures
• Surveying
• Geographical Information Systems
• Land Development
• Construction Management
RBF Consulting (RBF) is a full service consulting
firm providing planning, engineering, surveying,
and related professional services. RBF is a
private corporation founded in California in 1944.
The firm offers a professional staff of over 650
employees located throughout the western
United States. RBF possesses the full range of
disciplines necessary to provide tum -key planning,
design and construction of a wide range of
projects. Over 85 percent of RBF's work is for
repeat clients, which is testimony to the firms
client service capabilities.
In the 2002 list of The Top S00 Design
Firms as published by Engineering
News - Record, RBF was ranked number 83. RBF
moved up from its position of 86 in 2001.
Mission Statement: RBF's mission is to make
the world a better place through the application of
the principle of sustainable development This is
accomplished by. providing design services that
enhance the quality of life and the environment;
provide development, infrastructure, planning and
environmental services to private and public clients
in local, regional and global markets; lead as
professional engineers, planners, surveyors and
environmental specialists; and look forward to the
future with a commitment to
building opportunities and value for our clients and
ourselves.
June H, 2003
Page 3 - I
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City of Newport Beach - Sign Code Revision and Desrg'n Guidelines Manual
Urban Design Studio - UDS
URBAN DESIGN STUDIO is a distinct division of
RBF Consulting that recognizes the special needs
of communities undergoing revitalization. UDS
focuses on planning, design, and community
building projects that have the following core
attributes:
• Clients Represent the Public or Non -Profit
Sectors
• Projects Located within an Existing Built
Environment
• Process is Community -Driven
• Solutions Based on Creativity and Unique
Approaches
• Products Honor Community Values,
Heritage, Culture, and Environment
• Implementation is an Explicit Objective
UDS is a collaboration of experienced planners
and designers dedicated to making o difference in
towns and cities through the following services:
• Urban Design
• Streetscape Design
• Landscape Architecture
• Design Guidelines
• Downtown and Neighborhood Revitalization
• Community Involvement and Education
• Strategic Planning and Organizational
Development
• Community Economic Development and
Promotion
UDS works hand -in -hand with communities to
' develop creative solutions and comprehensive
implementation programs that result in
revitalization. The UDS team includes:
i
• Principal urban designers with over 25 years
experience
• Registered landscape architects and certified
planners
• Individuals certified in neighborhood
revitalization, downtown management and
community economic development
• Recognized speakers, educators, authors, and
illustrators
• Professionals experienced as employees in
public, private, non - profit sectors
• Planners and designers with national and
international experience
June 9, 2003
Page 3 - 2
Citv of Newport Beach - S &n Code Revision and DesiEn Guidelines Manual
Relevant Projects
Zoning Code Project Ex erience
Design Guidelines Project Experience
Pasadena Sign Code and Design guidelines - Pasadena,
Balboa Sign Overlay — Newport Beach, California
California
Sacramento Sign Ordinance — Sacramento, California
Goodyear Citywide Design Guidelines — Huntington
Beach, California
Cypress Sign Code — Cypress, California
Huntington Beach Citywide Design Guidelines —
Huntington Beach, California
San Bernardino Development Code — San Bernardino,
Simi Valley Design Guidelines — Simi Valley, California
California
Diamond Bar Development Code — Diamond Bar,
San Bernardino Downtown Design Guidelines — San
California
Bernardino, California
Mission Viejo Development Coe — Mission Viejo,
Stockton Citywide Design Guidelines Manual — Stockton,
California
California
Truckee Development Code — Truckee, Califomia
Westminster Design Guidelines Manual —Westminster,
California
Selected relevant project experience is summarized on the following pages.
June u 2003 Page 3 - 3
City of Newport Beach - Sign Code Revision and Design Guidelines Manual
' Zoninsi Code Relevant Proiect Exverience
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Pasadena Sign Code and Design
Guidelines - City of Pasadena
The City of Pasadena, California selected RBF
Consulting's Urban Design Studio to conduct an in
depth sign study, focusing on replacing the existing
sign ordinance with a more updated sign code
reflective of the City's future development policies,
specifically focusing on Old Pasadena. Urban Design
Studio conducted several workshops to obtain
community input on sign related issues. Computer
generated before and after images were prepared to
help participants visualize altemative sign sizes and
locations.
The City identified a number of specific elements that
should be addressed in the new Sign Code.
Project Highlights:
• Reduce ambiguity through specific design
standards, and help eliminate code interpretations.
• Develop sign standards that relate to land use and
building type, including historic structures. Provide
regulations for troublesome signs such as
projecting signs, temporary window signs, A-
frames, banners, and flags,
• Develop "human scale" sign standards for Old
Pasadena
• Provide specific citywide design guidelines to
promote quality signs.
• Update Sign Code for Future Development
• Develop Citywide Sign Standards
• Sign Standards for Old Town Historic Structures
ziiA
A.Framr Siru sn Aebibitrd
M v
P, < /nMPmeblr Sis, Fim,p4
Before and after
'......... June H,, 2003 Page 3 - 4
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City of Newport Beach - Siga Code Revision and Design Guidelines Mantra!
Sacramento Sign Ordinance -
City of Sacramento
RBF Consulting was selected to provide services for
the revision and updating of the City's Sign
Ordinance. Sign - related issues were addressed
through a City /Council study session, public
workshops, staff review processes, and input from
sign industry representatives. The use of matrices,
computer simulations, hand -drawn illustrations, and
photographs provides the reader with a well thought
out and clear "vision" of the types of signs that are
allowed and the regulatory framework that governs
their use. The work plan included streamlining and
simplifying the sign regulations into an attractive, user -
friendly format that avoids any potential for conflicting
interpretations.
Project Highlights.
Develop Standards for Signage and Amenities in
the Public Right of Way
Create a Process for Implementing
Comprehensive Sign Programs for Multi- tenant
Projects
Establish Standards to Address Situations of
Multiple Business within Single Structures
Allow the Preservation of Non - conforming Signs
that have Historic or Cultural Significance
Create Standards for the Use of Neon Signs and
Architectural Lighting
• Provide Specific Standards for the Provision of
Artistic Murals
SIGN r
�ERS SIGN 2
G y
SIGN a 1 ria--r-110ORNOW, SIGN AREA = 1r2♦3+
COMBINED CANOPY AND
UNDER,CANOPY SIGN
Cypress Sigrn Code - City of
Cypress
The City of Cypress, California selected RBF
Consulting's Urban Design Studio to conduct an in
depth sign study, focusing on replacing the existing
sign ordinance with a more updated sign code
reflective of the City's future development policies.
The Urban Design Studio team conducted several
community workshops where participants identified a
number of specific elements that should be addressed
in the new Sign Code.
Project Highlights.
• Create less ambiguity through specific design
standards, eliminate code interpretations, set
specific time limits for "banner signs" and the
design of "timettemperature units."
• Develop sign districts which relate to land use,
building setback structure age, and building type.
Provide regulations for troublesome signs such as:
temporary window signs, A- frames, banners, flags,
balloons, lease signs, and vehicle signs.
Develop "human scale" sign standards for unique
commercial districts.
• Inventory illegal and abandoned signs.
• Provide specific regulations and design
considerations for neon signs.
luxe LIE, 2003
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City of Newport Beach - Sign Code Revision and Design Guidelines Mantra] �!
Development Code - City of
San Bernardino
Urban Design Studio, in collaboration with Jacobson
& Wack Inc., completed a state -of -the -art
Development Code for the City of San Bernardino.
The San Bernardino Development Code is the first
Code in the State of California to extensively
combine various development standards, subdivision
regulations and design guidelines into a single
comprehensive, easy to use document. Unique Code
elements include:
Illustrated Development Standards - Graphic
illustrations and matrices to depict development
standards and any other regulatory site development
devices: building envelopes (per district), parking
standards, sign standards/terms, landscape standards.
Illustrated Design Guidelines - Clearly illustrated do's
and don'ts developed for residential, commercial, and
industrial development Each development type is
addressed in terms of site planning, architecture, and
circulation.
Illustrated Glossary of Terms - The most
misinterpreted Zoning Code definitions are illustrated
to provide a tight and consistent interpretation
between planners and developers.
Project Highlights:
• Illustrated Development Standards
Illustrated Design Guidelines
• Illustrated Glossary of Terms
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Development Code - City of
Mission Viejo
The joint venture team of Urban Design Studio and
Jacobson & Wack was selected to prepare a new
Development Code for the recently incorporated
City of Mission Viejo. One major challenge faced by
the project team was the formulation of new
development standards for a multitude of land use
districts. Since Mission Viejo had been developed
under a Planned Community Development Plan that
allowed great flexibility, development standards varied
greatly.
The Development Code relies heavily on graphics,
matrices, and techniques rather than text to clearly
communicate the type and quality of development
desired by the City. Urban Design Studio was
responsible for assisting J &W in initiating new site
development standards, design guidelines, format,
graphic illustrations, and generally creating the user -
friendly Development Code.
Development Standards include graphic Illustrations
and matrices to depict development standards and
any other regulatory site development devices:
parking standards, sign standards, landscape standards,
and building envelope.
Design Guidelines include clearly illustrated do's and
don'ts developed for multi- family commercial, and
industrial development Each development type was
addressed in terms of site planning, architecture, and
circulation.
Glossary of Terms includes the ten most
' misinterpreted zoning code definitions, which are
illustrated to provide a tight and consistent
interpretation between planners and developers.
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Project Highlights.
Development Standards
• Design Guidelines
Zoning Code Glossary
317
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❑IustroAon of
Terms
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LOT
amm�mr
KEY LOT
W
INTERIOR LOT
TNROUGNLOT
A �-
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STREET
Arne H, 2003
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Design Guidelines Relevant Project Experience
Balboa Sign Overlay - City of
Newport Beach
Urban Design Studio was selected to provide
supplemental standards to the base Sign Code in
Newport Beach for the commercial district of Balboa
Peninsula.
The sign standards were developed to evaluate sign
permit applications ensuring that signs conform to
recommended standards, are compatible with
surrounding use and proposed use, are integrated
with building architecture, and do not detract from
the area. Procedures for sign approval contained in
the supplement are applicable to the following
categories: single building tenants, multi- tenant
buildings, non - conforming signs, and special
exceptions for signs with creative solutions.
The sign standards encourage businesses to be
creative and to express the local character and
distinctive image
associated with Balboa
Peninsula. An incentive
program, amortized over a
fifteen -year period,
encourages businesses to
replace signs earlier, as
incentives decrease over
time.
Project Highlights:
Creative. Design and Local Character
Amortization Schedule
• Graphic and User - Friendly Document
Arne A 2003
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City of Goodyear Design
' Guidelines - Goodyear,
Arizona
' The City of Goodyear, Arizona is faced with
population growing at an average rate of 17 percent
' per annum over a five -year period, combined with an
increase in commercial and industrial business. Due
to rapid growth and development the City is
concerned about limited design elements and
aesthetics exhibited as narrow side yards, small lot
size, limited range of color, uniform building
orientation, and building architecture with little
diversity.
Urban Design Studio, a division of RBF Consulting,
' was selected to provide a design guidelines manual
for citywide development and redevelopment on
matters of design and aesthetics and to complement
' the mandatory zoning standards. The design
guidelines are intended to promote future
development consisting of high quality buildings with
' diverse architecture, to stimulate investment, and to
strengthen economic vitality.
In order to determine the identity and character
desired by the City, our patented "TownScanTM"
community image survey was conducted by Urban
Design Studio utilizing 150 images which were viewed
by stakeholders. After the stakeholders rated each
image, a Preference Survey Positive Image Poster was
' compiled reflecting the unique identity of Goodyear.
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• Site Planning
• Architectural Design
• Landscape Design
• Wall Design
• Traditional Neighborhood Design
• Storefront Design
• Parking & Circulation
• Public Space
June a 2003
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Citywide Urban Design
Guidelines - City of
Huntington Beach
The City of Huntington Beach selected Urban Design
Studio, a division of RBF Consulting, to conduct a
study to prepare Citywide Urban Design Guidelines.
Ninety -eight percent of the City is developed with
residential, commercial, industrial, public uses, and
streetlhighways. Although the fundamental urban
design pattems, land use distribution, and form of
development are largely established, there was a need
to set forth design guidelines in order to 1) establish
"district" identities; 2) set forth specific design
parameters to minimize /eliminate land use conflicts;
3) establish specific design standards for the
development and redevelopment of City "subareas"
as well as "urban nodes," "image corridors," and
"landscape corridors."
1 The Design Guidelines now set forth the City's
explicit design criteria which a) provide clear direction
to the development community about how to
' achieve high quality, aesthetically pleasing and
functional design solutions which positively contribute
to the City's form and character, and b) provide
1 specific criteria for use by regulatory bodies In their
review of development proposals.
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Project Highlights:
• Establish "District' Identities
Set Forth Specific Design Parameters for Land Use
Establish Specific Design Standards for
Development and Redevelopment .
June LIE, ZOOJ
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Citywide Design Guidelines
Manual - City of Simi Valley
Urban Design Studio, a division of RBF Consulting,
was selected by the City of Simi Valley to prepare a
Citywide Design Guidelines Manual. These guidelines
addressed the site planning and architectural design
characteristics of different commercial types, with a
focus on the most general non - residential
development Commercial Thoroughfare Buildings
and Business Parks.
Urban Design Studio conducted a Visual Preference
Survey to elicit a positive or negative response to a
variety of different design situations relevant to issues
and concerns in Simi Valley. The unique outcome of
this process gave Urban Design Studio excellent
direction in creating the best possible design
guidelines, which acknowledge the prevailing
architectural characters and development patterns
within Simi Valley today. The guidelines compliment
mandatory development standards by providing good
examples of appropriate design solutions and by
providing design interpretations of various standards.
Project Highlights:
Site Planning
• Parking and Circulation
Landscaping
Architecture
• Signs
Public Safety Through Design
June II, 2003
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City of Newport Beach - S4gv Code Revision and Design Guidelines Manual
Downtown Design Guidelines -
City of San Bernardino
Urban Design Studio was retained by the City's
Redevelopment Agency to prepare a comprehensive
design guidelines manual for all rehabilitation and new
development within the City's eight block downtown
area.
The City's downtown area is currently involved in the
National Main Street Program. The Program is a
Public/private partnership 'developed by the National
Trust for Historic Preservation to stimulate
downtown economic development within the
context of historic preservation in small cities.
The Design Guidelines Manual addressed issues
related to site planning architecture, storefront design,
signage, rehabilitation guidelines, lighting and the
characteristics that new "infill" buildings should have in
order to be compatible in the historic commercial
area. The manual was prepared to describe common
errors in storefront rehabilitation, building design and
building locations.
The manual is designed for use by Main Street and
city staff who must recommend design approval and
financial assistance for certain design improvements
which are "upgrades" beyond what would be
required. It will also provide a reference made
available to property owners who are considering an
investment in their current buildings or new
construction.
DOW O"DESICN
COIDELR�FS
orvasw.�..ou:o
Project Highlights:
• Site Planning Architecture
• Storefront Design
• Signage
• Rehabilitation Guidelines
• Lighting
VOMSiaucnmrs
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
Design Guidelines Manual -
' City of Westminster
Urban Design Studio was selected by the City of
' Westminster to prepare a comprehensive design
guidelines manual to establish design criteria for the
entire City. The City's primary goal was to create
' specific architectural identities for two unique
commercial areas, while maintaining aesthetic
continuity throughout the City. The scope of the
' manual includes: all aspects of site design; guidelines
for architectural design; landscape standards and
street furniture; sign design guidelines.
' Little Saigon, a community within Westminster, has
the largest Vietnamese population in the United
' States. In order to preserve and further enhance the
unique cultural aspect of this area, Urban Design
Studio provided design guidelines to encourage
French Colonial and Chinese -style architecture typical
of Vietnam.
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Within the Civic Center district, the design guidelines
encourage the use of an "Old English" architectural
theme. The goal is to create a unique identity for the
area around the Westminster Civic Center.
As part of the Design Guideline manual, Urban
Design Studio developed a "streamlined" design
review process which identifies all responsibilities,
time frames, board membership, and review
procedures
Project Highlights:
• Site Design
• Architectural Design Guidelines
• Landscape Standards and Street Fum ture
• Sign Design Guidelines
cw.amaa•Ceam
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
Project Personnel and
Management
Team Member Responsibilities
Ron Pflugrath, AICP, Director of Planning
Programs for RBF, will serve as project manager
for this project. He will be responsible for overall
contract administration and for maintaining the
work program schedule. He will be responsible
for the day -to -day management of the team, will
be the primary liaison with City staff, and will
facilitate all meetings. Mr. Pflugrath will be the
primary author of the revised Sign Code
Regulations and the Design Guidelines Manual.
Ron Menguita, urban planner, will work with
Mr. Pflugrath as assistant project manager,
participating in the revision of code language and
development of the design guideline manual.
John Shetland, urban designer, will be
responsible for the preparation computer
graphics, including computer simulations, and sign
graphics.
Team Member Qualifications
Please see the following resumes for team
member experience and qualifications.
June U, 2003
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Ron Pflugrath, AICP
Director of Planning and Desrgn
Registration:
1988, American Institute of Certified Planners, CA
Education:
B.S., 1972, Urban and Regional Planning, California
State Polytechnic University, Pomona
Mr. Pflugrath is an urban planner /designer who has
been involved in a wide variety of public and private
sector planning projects over the past 30 years. After
graduating from California Polytechnic State
University, Pomona, Mr. Pflugrath joined the staff of
the City of Pomona where he took on the duties of
Project Manager and chief author of the City's new
General Plan. While at Pomona, he was also
responsible for developing the City's first parcel
specific land use and demographic computer data
base. A position with the City of Santa Fe Springs
sharpened Mr. Pflugrath's abilities in the areas of
redevelopment project planning and he developed
and managed the City's housing rehabilitation
program with funding resources leveraged to over
$1,000,000. At the same time, he was responsible for
supervising the department's current planning
activities including interpretation of General Plan
policies and amendments to the Zoning Ordinance.
One of the highlights of Mr. Pflugrath`s career came
as Principal Planner with the Parsons Corporation for
the design and implementation of a new city of
150,000 population at Yanbu, Saudi Arabia. There,
he was responsible for preparation of the new city's
first design and development manual, and the
Preparation of a variety of unique planning
documents, including the first comprehensive zoning
code to be available in the Kingdom.
Over the past 16 years, Mr. Pflugrath has established
a strong reputation for preparing zoning and land use
documents, community design elements, specific
plans, and design guidelines. Mr. Pflugrath has a
thorough understanding of General Plan
implementation tools through his participation over
20 comprehensive zoning code revisions. Mr.
Pflugrath has been involved with the preparation of
ten public initiated specific plans where he either
managed the project of was a major contributor. Mr.
Pflugrath has taught professional development
courses in Zoning Ordinance preparation for UCLA
Extension (Designing and Implementing Effective
Zoning Ordinances) and has lectured at Cal Poly San
Luis Obispo and Cal Poly Pomona in the Urban
Planning Departments.
RELEVANT EXPERIENCE:
Azusa Avenue Streetscape Improvements (Azusa,
CA) - Project manager for preparation of pedestrian
friendly streetscape improvement plans for Azusa's
main downtown thoroughfare.
Uptown Orange Specific Plan (Orange, CA) - Project
manager providing site planning services in
conjunction with the redevelopment of an
approximately 75 acre site adjacent to the Santa Ana
Freeway, US 15. Worked with the City of Orange to
develop a vision for the area that included a dynamic
mix of uses.
Citywide Urban Design Guidelines (Huntington
Beach, CA) - Served as contributing project planner in
the preparation of Citywide Urban Design Guidelines.
The Design Guidelines set forth the City's design
criteria which about how to achieve high quality,
aesthetically pleasing and functional design solutions.
Entertainment Corridor Image Enhancement Program
(Buena Park, CA) - Served as contributing project
planner for preparation of a series of urban design
visions for the City's entertainment corridor - Beach
Boulevard including use of banners, flags, entry
signage, special lighting effects, landscaping, street
furniture, and wayfinding signs.
Media District Master Plan of Public Improvements
(Burbank, CA) - Served as contributing project
planner for BurbaWs Media District Master Plan of
Public Improvements (MPPI). The MPPI is intended
to serve as a comprehensive framework for
improvement of streets, alleys, crosswalks, public area
landscaping, street furniture, and utilities. An
' aw June Il, 2003 Page 4 - 2
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City of Newport Beach - Siga Code Revision and Design Guidelines Manual
implementation program includes the approximate
costs of improvements.
Downtown Specific Plan, City of Pismo Beach, CA -
Manager of urban design project to help establish the
downtown as the focal point of the city. Developed
specific guidelines for site planning, architecture,
historic buildings, advertising and landscape. Also
prepared applicable zoning regulations to enhance the
downtown's pedestrian environment
Some of the public projects that he has managed
and /or provided major contributions include:
Specific Plans and Urban Design
Uptown Orange Redevelopment Project
Moffett Business Park Specific Plan EIR City of Sunnyvale
Design Guidelines, East Ojai Avenue, Town of Ojai
• Redevelopment Implementation Strategies and
Development Guidelines, City of Carson
Barton Road Specific Plan, City of Grand Terrace
Downtown Specific Plan, City of Escondido
• Design Guidelines, Momngo Indians, City of Banning
• Design Guidelines, City of National City
• Downtown Revitalization Program Evaluation, City of
Cathedral City
• Downtown Specific Plan, City of Pismo Beach
• Highland Avenue Urban Design Study, City of San
Bernardino
• East Washington Boulevard Urban Design Plan, City of
Culver City
• Design Guidelines Manual, City of Westminster
+ Downtown Specific Plan, City of Temple City
• Old Town Specific Plan, City of Temecula
• Hillside Development Standards, Town of Los Gatos
• San Fernando Road Land Use and Urban Design Strategy,
City of Glendale
Zoning and Sign Regulations
• Development Code (zoning/subdivision/design), City of
Alameda
• Development Code ( zoning /subdivision/design), City of
Chico
• Development Code (zoning/subdivisioMdesign), City of
Diamond Bar
• Development Code (zoning/subdivision/design), City of
Mission Viejo
• Development Code ( zoning/subdivision), City ofMurrieto
• Development Code (Zoning subdivision, design, City of
Pomona
car.
STJJIO
• Development Code (zoning/subdivision/design), City of
San Bernardino
Development Code (zoning/subdivision /design), City of
Sonoma
• Development Code ( zoning/subdivision), City of Stockton
Development Code, City of Lake Havasu City, Arizona
Development Code (zoning/subdivision/design), Town of
Truckee
Zoning and Subdivision Ordinances, City of Huntington
Park
Zoning Ordinance, City of Culver City
Zoning Ordinance, City of Fillmore
Zoning Ordinance, City of Fountain Valley
Zoning Ordinance, City of Norwalk
Zoning Ordinance, City of Novato
Zoning Ordinance, City of Tustin
• Zoning Ordinance, Town of Windsor
Sign Ordinance, City of Pasadena
Sign Ordinance, City of Cypress
• Sign Ordinance, City of Sacramento
CBD Zoning District, City of Mesa, Arizona
CBD Zoning District, City of Sedono, Arizona
CBD Zoning District•, City of Arcadia
June H,, 1003
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Ron Menguita
Urban DesiBrner
Mr. Menguita has over eight years of Planning
experience. His project experience includes: assisting
and managing the preparation of land use plans,
design standards /guidelines, specific plans, downtown
plans, and general plan updates. In addition, Mr.
Menguita's experience includes Geographic
Information Systems (GIS). His Planning and GIS
experience makes him an ideal candidate for any
project requiring analysis of spatial data. Mr. Menguita
utilizing many programs- including AutoCAD, Arc/Info,
ArcView, and Adobe Photoshop as tools to many
projects related to land use planning, transportation
planning, and environmental planning.
Ron Menguita's professional experience in multiple
aspects of planning is founded on his positions with
private and public agencies. His experience includes
interning with the City of La Verne and the City of
Irvine, and working for the Orange County
Transportation Authority (OCTA), BonTerra
Consulting, and Urban Design Studio /RBF Consulting.
Mr. Menguita entered the planning profession
because of his interest in the design of "sustainable
communities." Sustainability implies that the use of
energy and materials in an urban area be in balance
with what the region can supply. He believes that
there is a new direction in urban design: more
compact, mixed -used communities; more efficient
buildings; diverse transit systems; water and waste
conservation; and a greater understanding to the
uniqueness of each region. His goal is to reverse the
flight to suburbs and make cities more responsive to
our current economic and environmental needs
through urban design.
His depth of experience includes:
• GIS
• Land Use Planning
Design Guidelines
Specific Plans
• Downtown Revitalization
• Streetscape Design
• General Plan Updates
• Zoning Ordinances
• Master Plans
Key Urban Projects:
• Redondo Beach, CA - Residential Design Guidelines
(Project Manager)
• Glendora, CA - Glendora Community Plan 2025
(Contributing Planner /GIS Analyst)
• San Clemente, CA - Marblehead Coastal (Contributing
PlannedGlS Analyst)
• Riverside County - Riverside County Integrated Project
(Contributing Planner /GIS Analyst)
• Thousand Oaks, CA - Thousand Oaks Boulevard Urban
Design Framework (Contributing Planner)
• Goleta, CA - Goleta General Plan (Contributing
PlannedGlS Analyst)
Stockton, CA - Citywide Design Guidelines (Contributing
Planner)
• Placentia, CA - Placentia General Plan (Contributing
PlannedGlS Analyst)
Santa Ana, CA - Citywide Design Guidelines (Contributing
Planner)
• Glendora, CA - Route bb Specific Plan (Contributing
Planner /GIS Analyst)
Lancaster, CA - North Downtown Neighborhood
Revitalizatior✓Fransit Village Plan (Contributing
Planner /GIS Analyst)
• Prescott Valley, AZ - General Plan Update (Contributing
Planner /CIS Analyst)
Cerritos, CA - General Plan Update (Contributing
PlannedGlS Analyst)
Sunnyvale, CA - Moffet Park Specific Plan (Contributing
Planner /GIS Analyst)
• Henderson, NV - Citywide and Downtown Design
Standards (Project Planner)
• Goodyear, AZ - Citywide Design Guidelines (Project
Planner)
Redding CA - Downtown Specific Plan (Contributing
Planner)
Costa Mesa, CA - General Pion Update (Contributing
Planner)
Cypress, CA - General Plan Update (Contributing Planner)
• Avondale, AZ - Redevelopment Implementation Plan
(Project Planner)
• Newport Beach, CA - Balboa Sign Overlay (Project
Planner)
Huntington Beach, CA - Citywide Design Guidelines
Manual (Project Planner)
• Pasadena, CA - Pasadena Sign Code (Contributing
Planner)
June LIE, Z003
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City of Newport Beach - Sign Code Revision and Design Guidelines Manual
• Simi Valley, CA - Citywide Design Guidelines (Project
Planner)
• Los Gatos, CA - North 40 Specific Plan (Contributing
Planner)
Windsor, CA - Zoning Ordinance Update (Contributing
Planner)
• Pomona, CA - Zoning Ordinance Update (Contributing
Planner)
June fl, 2003 Page 4 - 5
City of Newport Beach - Sign Code Revision and Design Guidelines Manual
John Shetland
Urban Designer
Education:
B.S., 1996, City and Regional Planning, California
Polytechnic State University, San Luis Obispo
With eight years of extensive urban design
experience, John Shetland focuses his practice on
traditional town planning, public space design,
streetscape enhancement, and revitalization of
urban districts and small town downtowns. His
practical approach to urban design emphasizes
the human dimensions of space, while
simultaneously seeking opportunities for
community building and economic development
through design. For all of his urban design
projects, John spends significant time learning the
needs of his clients and the public, as well as
exploring the implications of each design element
prior to making recommendations. He routinely
contemplates scale, massing, architectural
context, relationships between adjacent uses and
activities, and the connection between the
internal spaces of buildings and the public realm.
His urban design strategies are grounded in
economic rationale to make certain that the end
result - the built environment - achieves desired
objectives. John's successful urban design career
is largely the result of his ability to convey
complex urban design concepts to the public
through hand drawn renderings, computer -
generated before - and -after visual simulations, and
high quality computer -aided plan graphics. Of
most significance, he strives to ensure that the
urban design recommendations he produces will
result in strong community fabrics and more vital
public realms.
His depth of experience includes:
• Land Use Planning
• Sveetscope Design
Design of Public Spaces
11
Landscape and Architectural Design Guidelines
Signage Studies
• Photo - Realistic Computer Visualizations and Urban
Design
• AutoCad Assisted Design
Specific projects that Mr. Shetland has provided
significant contributions include:
Revitalization, Livable Communities and Urban
Design
• Lancaster, CA -North Downtown Area Neighborhood
Vision Plan
• Boners Ferry, ID- Downtown and Community Strategic
Plan
• Twin Falls, ID- Historic Old Towne Business Development
Guide
Lincoln City, OR- Village of Taft Redevelopment Plan
• San Juan Bautista, CA- Historic San Juan Bautista Plan
Redding CA- Downtown Redding Specific Plan
Burbank CA-Media District Streerscope Design Plan
Huntington Beach, CA- Citywide Design Guidelines
Avondale, AZ- Redevelopment Implementation Plan
• Chewelah, WA- Downtown Chewelah Revitalization
Strategy
Tonopah, NV- Downtown Tonopah Revitalization Strategy
• Kennewick WA- Downtown Kennewick Revitalization
Strategy
Roseburg OR- Downtown Roseburg Revitalization Master
Plan
Los Altos, CA -North Entry Area Specific Plan
• Inglewood, CA -Darby -Dixon (a.ko. Garland Village)
Neighborhood Revitalization Specific Plan
• Corona, CA- Downtown Revitalization Specific Plan
• Temecula, CA - Southside Urban Design Vision Plan
• Temecula, CA- Computer Aided Design Guidelines
Lake Forest CA-E) Toro Road Visioning Program
Apache junction, AZ- Apache junction Main Street
Program Downtown Apache Junction Vision Plan
Ontario, CA- Ontario Redevelopment Agency Downtown
Guide for Development
• Lake Forest, CA-El Toro Road Commercial Center Analysis
and Revitalization Site Planning (Project Manager)
West Hollywood, CA - Design Guidelines Graphics
Bakersfield, CA - West of Buena Vista Land Use Plan
• Valencia, CA - West Creek Illustrative Land Use Plan
• Valencia, CA - AutoCad Land Use Plan
Summerlin Village, NV - Conceptual Land Use Plan
June H,, 2003
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City of Newport Beach - Sign Code Revision and Design Guidelines Manua/
Comprehensive and Community Planning
Prescott Valley, AZ -City of Prescott Valley General Plan
Update
• Goodyear, AZ -Open Space, Parks, and Trails Master
• Chandler, AZ- Southeast Chandler Area Plan
• Costa Mesa, CA -City of Costa Mesa Year 2000 General
Plan Update
• Phoenix, AZ -North Area Land Use Planning Study and
General Plan Amendment
Los Gatos, CA -2000 General Plan Update
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References
Zoning Code Revisions:
City of Pasadena Sign Code and Design
Guidelines - RBF /UDS prepared a comprehensive
revision to the City's Sign Ordinance and a Citywide
Sign Design Guidelines Manual. Community
participation has been facilitated by a series of
focused community workshops.
Contact: Denver Miller, Senior Planner
City of Pasadena
626 - 744 -6733
City of Diamond Bar - RBF /UDS prepared City's
first comprehensive Development Code following
incorporation and adoption of new General Plan.
Special issues dealt with included hillside protection
and tree preservation. The Code was adopted by
the City November 3, 1998.
Contact: Jim DeStefano, Assistant City Manager
City of Diamond Bar
(909) 396 -5676
City of San Bernardino Development Code -
RBF /UDS prepared comprehensive Development
Code, incorporating zoning, subdivision, and Citywide
design guidelines into an integrated, easy -to -use
document. Hillside development and ridgeline
protection were among the many issues addressed.
The project received the National APA Outstanding
Planning Award for Plan Implementation in 1992.
Contact: Valerie Ross, Principal Planner
City of San Bernardino
(909) 384 -5057
City of Stockton Development Code -
RBF /UDS prepared a comprehensive Development
Code, incorporating zoning and subdivision
regulations into an integrated document.
Contact: Dianne Kell Smith, Senior Planner
City of Stockton
(209) 937 -8340
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Design Guidelines:
Balboa Sign Overlay - RBF /UDS prepared a focus
Design Guidelines Manual. The focus area included
the commercial district of Balboa Peninsula. This
project received a certificate of merit award in 2000.
Contact: Patrick Alford
City of Newport Beach
(949) 644 -3200
Goodyear Citywide Design Guidelines -
RBF /UDS prepared Design Guidelines to compliment
the mandatory zoning standards.
Contact: Harvey Krause, Director
City of Goodyear
(623) 932 -3005
Huntington Beach Citywide Design
Guidelines - RBF /UDS prepared Citywide Design
Guidelines, incorporating zoning and subdivision
standards. The guidelines received the California
APA Outstanding Planning Award in 2001.
Contact: Howard Zeleksky, Director of Planning
City of Huntington Beach
(7 14) 536 -5271
Simi Valley Design Guidelines - This Design
Guidelines Manual focused on non - residential
development. The guidelines provided good
examples of appropriate solutions and design
interpretation of various standards. The product
received this Central Coast Section APA Award for
focus issue in 2000.
Contact: Paul Drury, Senior Planner
City of Simi Valley
(805) 503 -6861
June u 2003
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