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HomeMy WebLinkAboutC-8082-4 - Grant Agreement for Special Event Support Program FY 16-17 - Newport Beach Wine & Food FestivalGRANT AGREEMENT BETWEEN THE CITY OF NEWPORT BEACH AND NEWPORT BEACH WINE & FOOD FESTIVAL, INC. This Grant Agreement ("Agreement") is entered into this 27th day of July, 2016 ("Effective Date"), by and between the City of Newport Beach, a California municipal corporation and Charter City ("City"), and NEWPORT BEACH WINE & FOOD FESTIVAL, INC., a non-profit California corporation located at 2400 West Coast Highway, Suite 11-104, Newport Beach, CA 92663 ("Grantee"). City and Grantee are at times individually referred to as "Party" and collectively as "Parties' herein. RECITALS A. It is the policy of the City Council that the City's budget specifically allow the City Council to direct revenue towards non-profit agencies, community groups, community events, or enhancement projects with worthy projects or programs which the City Council deems beneficial to resident's quality of life. B. Grantee requested a grant from the City for the Newport Beach Wine & Food Festival ("Grant Proposal"). C. The City Council determined the Grant Proposal is for a worthy project that will benefit the City's resident's quality of life. D. The City Council approved a grant in the amount of Twenty Thousand Dollars and no/100 ($20,000.00) ("Grant Funds") to Grantee pursuant to certain conditions regarding expenditure, reporting, and accounting requirements. NOW, THEREFORE, the Parties agree as follows: 1. GRANT 1.1. City awards to Grantee Grant Funds in the amount of Twenty Thousand Dollars and no/100 ($20,000.00) as requested by Grantee in the Grant Proposal attached hereto as Exhibit A and incorporated herein by reference, or such other amount as authorized by the City Council. 1.2. Grant Funds shall be disbursed by City to Grantee as follows (select one): ® At the time of execution of this Agreement. 2. TERM The term of this Agreement shall commence on the Effective Date and shall continue in full force and effect until June 30, 2017, unless terminated earlier as provided herein. 3. RESTRICTIONS ON USE OF FUNDS 3.1. The Grant Funds are subject to the following expenditure conditions ("Approved Uses"): 3.1.1. The Grant Funds shall be expended solely for the purposes provided in Exhibit A; 3.1.2. The Grant Funds shall not be used for any activity that would violate City, state or federal statutory or decisional law such as regulations affecting non-profit or tax exempt organizations exempt from taxation pursuant to Section 501(c)(3) of the Internal Revenue Code; and 3.2. Grantee further warrants to City that the Grant Funds will be spent solely for the Approved Uses and the Grant Funds shall be used by Grantee during this Agreement's term otherwise the Grant Funds shall be returned to City, as provided in Section 6 below. 4. PERFORMANCE MEASURES 4.1 Grantee shall adhere to the following objectives and performance measures ("Performance Measures")": 4.1.1. Grantee shall track the measureable objectives and performance measurements detailed in the Performance Measures attached hereto as Exhibit B and incorporated herein by reference for the event for which the Grant Funds may be expended. 4.1.2. Within ninety (90) days following the conclusion of the event for which the Grant Funds may be expended, Grantee shall file the tracked results of the Performance Measurements with the City Manager's Office in a format deemed suitable by the City Manager's office. 5. REPORTING AND ACCOUNTING REQUIREMENTS 5.1. At all times during the term of this Agreement, Grantee shall maintain true, proper, and complete books, records, and accounts (collectively, "Books and Records') in which shall be entered fully and accurately all transactions taken with respect to the operations of Grantee under the Grant Proposal and the expenditure of the Grant Funds. Grantee shall maintain the Books and Records in accordance with Generally Accepted Accounting Principles. 5.2. If the Grantee has been audited by an independent auditor or has been the subject of a compliance audit/examination by a grantee or regulatory agency during the Newport Beach Wine & Food Festival, Inc. Page 2 past three years, audit reports and management letters indicating compliance violations, fraud, illegal acts, material weaknesses in internal control structure or reportable conditions, in connection with such audits shall be delivered to the City thirty (30) days prior to the effective date of this agreement. If no audits or events as described above have occurred during this period, the Grantee shall provide City a written assertion that no audits or similar examinations have occurred during the three (3) year period and an assertion that the Grantee is not aware of any events or conditions, described above, or other information that might reasonable impact City's decision to fund the grant as requested. 5.3. City reserves the right to designate its own employee representative(s) or its contracted representative(s) with a Certified Public Accounting firm who shall have the right to audit Grantee's accounting procedures and internal controls of Grantee's financial systems as they relate to the Grant Proposal and to examine any cost, revenue, payment, claim, other records or supporting documentation resulting from any items set forth in this Agreement. Any such audit(s) shall be undertaken by City or its representative(s) at mutually agreed upon reasonable times and in conformance with generally accepted auditing standards. Grantee agrees to fully cooperate with any such audit(s). 5.4. This right to audit shall extend during the length of this Agreement and for a period of three (3) years or longer, if required by law, following the date of any Grant Funds tendered under this Agreement. Grantee agrees to retain all necessary records/documentation for the entire length of this audit period. 5.5. Grantee shall, upon conclusion of the event, furnish the City with a Balance Sheet and Income Statement describing the receipt and disbursement activities of Grantee with respect to the Grant Funds. In its sole and absolute discretion the City may also require Grantee to submit: (1) quarterly check registers and descriptions of each disbursement; (ii) budget -to -actual -results; and (iii) a statement of position describing the assets and liabilities associated with the Grant event. All reports, including a post -event evaluation, shall be due to the City no later than forty-five (45) days following the conclusion of the event. In the event that an independent audit is conducted, Grantee shall forward a copy of the audited report to the City for review, including any Management Letter, Report on Internal Controls, or Reportable Conditions letter generated during the course of the audit. 5.6. Grantee agrees to exercise prudent financial management processes including proper oversight of all assets, budget preparation, and timely reporting including budget -to -actual -comparisons. 5.7. All Approved Uses shall be performed by Grantee or under Grantee's supervision. Grantee represents that it possesses the professional and technical skills required to perform the services required by this Agreement, and that it will perform all services with a standard of care and in a manner commensurate with the community professional standards. 5.8. If Grantee has supported Political Action Committees(s) (PACs) during the past three (3) years, the Grantee shall hire an independent auditor to perform limited, Newport Beach Wine & Food Festival, Inc. Page 3 agreed-upon testwork procedures to provide City assurance that City sponsored event profits did not subsidize the funding of Political Action Committees (PACs) and event proceeds were adequately segregated from funds used to support PACs. Agreed upon procedures may include a review of a detail list of the past three (3) years of PAC contributions and expenditures, including: a. An identifying donor number, date and amount of each reported contribution; and b. A detail of expenditures sufficient enough to determine that the expenditures were solely for PAC -related expenses; and c. Any retained earnings or fund balance at the end of each fiscal year. Substantive documentation for the contribution and expenditure should be available upon request. City shall approve the agreed-upon testwork procedures prior to the commencement of fieldwork. 6. USE OF GRANT FUNDS The Grant Funds shall be used solely by Grantee for the Approved Uses and for no other use. In the event that the Grant Funds are not used for the Approved Uses or are not expended by or before June 30, 2017, Grantee shall notify the City in writing, and shall be obligated to return the Grant Funds to City within thirty (30) days. 7. INDEMNIFICATION 7.1. To the fullest extent permitted by law, Grantee shall indemnify, defend and hold harmless City, its City Council, boards and commissions, officers, agents, volunteers, and employees (collectively, the "Indemnified Parties") from and against any and all claims (including, without limitation, claims for bodily injury, death or damage to property), demands, obligations, damages, actions, causes of action, suits, losses, judgments, fines, penalties, liabilities, costs and expenses (including, without limitation, attorney's fees, disbursements and court costs) of every kind and nature whatsoever (individually, a Claim; collectively, "Claims"), which may arise from or in any manner relate (directly or indirectly) to this Agreement (including the negligent and/or willful acts, errors and/or omissions of Grantee, its principals, officers, agents, employees, vendors, suppliers, consultants, subcontractors, anyone employed directly or indirectly by any of them or for whose acts they may be liable or any or all of them). 7.2. Notwithstanding the foregoing, nothing herein shall be construed to require Grantee to indemnify the Indemnified Parties from any Claim arising from the sole negligence or willful misconduct of the Indemnified Parties. Nothing in this indemnity shall be construed as authorizing any award of attorney's fees in any action on or to enforce the terms of this Agreement. This indemnity shall apply to all claims and liability regardless of whether any insurance policies are applicable. The policy limits do not act as a limitation upon the amount of indemnification to be provided by Grantee. Newport Beach Wine & Food Festival, Inc. Page 4 8. GRANTEE INDEPENDENCE In the performance of this Agreement, the Grantee, and the agents and employees of Grantee, shall act in an independent capacity and are not officers, employees or agents of the City. The manner and means of performing the Approved Uses are under the control of Grantee, except to the extent they are limited by statute, rule or regulation and the expressed terms of this Agreement. Nothing in this Agreement shall be deemed to constitute approval for Grantee or any of Grantee's employees or agents, to be the agents or employees of City. Grantee shall have the responsibility for and control over the means of performing the Approved Uses, provided that Grantee is in compliance with the terms of this Agreement. Anything in this Agreement that may appear to give City the right to direct Grantee as to the details of the performance or to exercise a measure of control over Grantee shall mean only that Grantee shall follow the desires of City with respect to the results of the Approved Uses. 9. PROHIBITION AGAINST TRANSFERS Grantee shall not assign, sublease, hypothecate or transfer this Agreement or any of the services to be performed under this Agreement, directly or indirectly, by operation of law or otherwise without prior written consent of City. Any attempt to do so without written consent of City shall be null and void. 10. NOTICES 10.1. All notices, demands, requests or approvals to be given under this Agreement shall be given in writing and conclusively shall be deemed served when delivered personally or on the third business day after the deposit thereof in the United States mail, postage prepaid, first class mail, addressed as hereinafter provided. 10.2. All notices, demands, requests or approvals from Grantee to City shall be addressed to the City at: Attn: City Manager City of Newport Beach 100 Civic Center Drive P.O. Box 1768 Newport Beach, CA 92660 10.3. All notices, demands, requests or approvals from City to Grantee shall be addressed to Grantee at: Attn: Stefanice Salem NEWPORT BEACH WINE & FOOD FESTIVAL, INC. 2400 West Coast Highway, Suite 11-104 Newport Beach, CA 92663 Newport Beach Wine & Food Festival, Inc. Page 5 11.TERMINATION 11.1. Termination for Cause. Grantee shall be in default if Grantee fails or refuses to perform any duty required by the Agreement or performs in a manner inconsistent with the terms, conditions and restrictions in this Agreement. In such event, City shall give Grantee, thirty (30) days written notice to cure, if the default can be cured and City shall be entitled to terminate this Agreement if Grantee has not cured the default within the thirty (30) day cure period. City shall be entitled to immediately terminate this Agreement if the default cannot be cured through corrective action. If terminated for cause, Grant Funds shall be returned to the City pursuant to Section 6. This Agreement is made on an annual basis, and as such is subject to non -renewal at its termination. 11.2. Termination without Cause. City may terminate this Agreement at anytime with or without cause upon seven (7) days written notice to Grantee, any remaining Grant Funds in Grantee's possession at the time of termination shall be returned to City pursuant to Section 6. 11.3. Specific Performance. Grantee agrees that the City has the legal right, and all necessary conditions have been satisfied, to specifically enforce Grantee's obligations pursuant to this Agreement. 12. STANDARD PROVISIONS 12.1. Recitals. City and Grantee acknowledge that the above Recitals are true and correct and are hereby incorporated by reference into this Agreement. 12.2. Compliance With all Laws. Grantee shall at its own cost and expense comply with all statutes, ordinances, regulations and requirements of all governmental entities, including federal, state, county or municipal, whether now in force or hereinafter enacted. 12.3. Waiver. A waiver by either Party of any breach, of any term, covenant or condition contained herein shall not be deemed to be a waiver of any subsequent breach of the same or any other term, covenant or condition contained herein, whether of the same or a different character. 12.4. Integrated Contract. This Agreement represents the full and complete understanding of every kind or nature whatsoever between the parties hereto, and all preliminary negotiations and agreements of whatsoever kind or nature are merged herein. No verbal agreement or implied covenant shall be held to vary the provisions herein. 12.5. Conflicts or Inconsistencies. In the event there are any conflicts or inconsistencies between this Agreement and the Grant Proposal or any other attachments attached hereto, the terms of this Agreement shall govern. 12.6. Interpretation. The terms of this Agreement shall be construed in accordance with the meaning of the language used and shall not be construed for or against either party by reason of the authorship of the Agreement or any other rule of construction which might otherwise apply. Newport Beach Wine & Food Festival, Inc. Page 6 12.7. Amendments. This Agreement may be modified or amended only by a written document executed by both Grantee and City and approved as to form by the City Attorney. 12.8. Severability. If any term or portion of this Agreement is held to be invalid, illegal, or otherwise unenforceable by a court of competent jurisdiction, the remaining provisions of this Agreement shall continue in full force and effect. 12.9. Controlling Law And Venue. The laws of the State of California shall govem this Agreement and all matters relating to it and any action brought relating to this Agreement shall be adjudicated in a court of competent jurisdiction in the County of Orange, State of California. 12.10. Equal Opportunity Employment. Grantee represents that it is an equal opportunity employer and it shall not discriminate against any contractor, employee or applicant for employment because of race, religion, color, national origin, handicap, ancestry, sex or age or any other impermissible basis under law. 12.11. No Attorney's Fees. In the event of any dispute or legal action arising under this Agreement, the prevailing party shall not be entitled to attorney's fees. 12.12. Counterparts. This Agreement may be executed in two (2) or more counterparts, each of which shall be deemed an original and all of which together shall constitute one and the same instrument. [SIGNATURES ON NEXT PAGE] Newport Beach Wine & Food Festival, Inc. Page 7 IN WITNESS WHEREOF, the Parties have caused this Agreement to be executed on the dates written below. APPROVED AS TO FORM: CITY ATTORN Y'S FICE Date: % By: Aaron C. Harp City AttorneyAKL- ATTEST: Date: U CITY OF NEWPORT BEACH, A California municipal corporation Date: eI t9I I\. By: Dave Kill City Manager GRANTEE: NEWPORT BEACH WINE & FOOD FESTIVAL, INC., a California nonprofit corporation City Clerk Attachment: Exhibit A: Grant Application Exhibit B: Performance Measures [END OF SIGNATURES] Newport Beach Wine & Food Festival, Inc. Page 8 Exhibit A Grant Application Newport Beach Wine & Food Festival, Inc. A-1 Locey, Mary From: form_engine@fs23.formsite.com Sent: Monday, May 02, 2016 12:25 PM To: Locey, Mary Subject: Special Event—Application for Financial Support Result #8842676 -Wine and Food Festival Special Event Support Application - Signature Events Reference #: 8842676 Status: Complete Last Update: 2016-05-02 12:24:54 Start Time: 2016-05-02 11:43:52 Finish Time: 2016-05-02 12:24:54 User: 104.34.0.217 (Chrome - Mac) Referrer: httos7//fs23 fomisite.com/res/formLoeinReturn Form Login Account (optional) New Users / Returning Users CLICK HERE to setup or return to your account for this form. Creating an account enables you to return to this form and your submitted results. An account will also enable you to partially complete this form and return later to finish the form. The account you establish is only for this form. Directions for Completing the Application Form • Each question should be answered clearly and briefly. • If a question is not applicable, enter N/A and provide a reason why you feel it does not apply to your event.. • Please adhere to the word limits in certain sections. • Attach a copy of the event budget, including the anticpated revenues and expenidtures. • Attach a copy of the event's proposed measurable objectives and performance measures. • Incomplete or applications received after the submission deadline will not be accepted. • Do not sumit collateral materials (i.e. marketing materials and programs). They will not be considered. • Applications must be submitted online. • The completed application must be received no later than 4 p.m. on Monday, May 2, 2016. Funding Levels Signature Event Grants will be awarded at set, not -to -exceed levels based upon an evaluation of the event budget, an estimate of related City of Newport Beach (City) special event fees, and the estimated economic benefits to the City of having the event based in Newport Beach. The City's financial support should represent no more than 25 percent of the overall event budget. The City may choose to enter multi-year agreements with grant awardees. All agreements, whether for one year or multiple years, will include right to audit language and include ineasureable objectives and performance measures for evaluating the event's marketing and economic impact. Signature Event Grants Funding Levels* • Tier l - $15,000 - $25,000 • Tier 2 - $25,001 - $50,000 • Tier 3 - $50,001 - $150,000 *Grants provided based on analysis of related City event fees and economic benefits City would derive from the event. Applicant / Event Information - Signature Events * Name of Applicant Organization: Newport Beach Wine & Food Festival, Inc Applicant Representative Contact Information * First Name Stefanie * Last Name Salem * Title/ Affiliation: President / CEO * Full Mailing Address of Organization: 2400 West Coast Hwy, Suite 11-104, Newport Beach, CA 92663 * Phone Number 9493352348 * Email Address Stefan i e(ftewh efest. corn * Type of Nonprofit Entity: Public Benefit Corporation * State of California Entity Number: 81-0850709 Signature Events require entering into an agreement with the City. Agreements require signatures frtnn two officers with authority to bind a contract. Signatures will be needed from one officer listed in Part A below and one officer from Part B below. Please mark the title and provide the full name for each. * Part A - Officer Title ❑X President FlAny Vice President F1 Chair of the Board * Part A - Officer Name Stefanie Salem * Part 8 - Officer Title ❑X Secretary r] Chief Financial Officer Any Assistant Secretary Any Assistant Treasurer . * Part B - Officer Name Tonya Murphy * Entity Address (if different from applicant): n/a * Name of Event: Third Annual Newport Beach Wine & Food Festival * Event Dato(s): September 29th - October 3rd, 2016 * Is this an annual event? S rX yes F] no * Event location(s)/venue(s) in Newport Beach: Media Preview Event (location in NB TBD), Rtiz Prime Seafood, Mozza, The Winery, Newport Beach Civic Center & Yacht on NB Marina * is at least 51 percent of this event - in its entirety - within Newport Beach? i ❑X Yes ❑ No * Type of event (Check one): ❑X Art/Culture Community FIRecreational Special Interest ❑ Educational Social Other * Have you previously received City support for this or any other event sponsored by your organization? +5' . nX Yes n No * If yes, please list the event(s), year(s) and amount(s): Newport Beach Wine & Food Festival 2014: $15,000 Newport Beach Wine & Food Festival 2015: $35,000 * Is there a fee to enter the event? If yes, what is the amount of the fee? Dinner with Rick Mennen at Ritz Prime Seafood: $250 Lunch with Nancy Silverton at Mozza: $150 Dinner with Hubert Keller, Yvon Goetz, Pascal & lean -Pierre Duprey at The Winery: $295 General Admission to Daytime Festival: $175 VIP Admission to Daytime Festival: $250$300 TBD VIP Tickets which include early enhance to Festival: -Rick Bayless DemolTasting RED O- Master Sommelier pairing tasting -Hundred Acre 100pt wine testing with Chris Radornsld and Master Sommelier 3 - Aubert Keller Demo/Tasting - Master Sommelier pairing with champagne - Champagne and Caviar Tasting w/ Master Sommeliers * Describe what, if any, portion of the event is FREE to the public. No portion of the event is free to the public. * Brief Description of Event (150 -word maximum, include any anticipated impacts such as road closures, traffic control, amplified sound and if nay portion of the event will be on public property such as parks, streets, sidewalks): The daytime festival will take place at the Newport Beach Civic Center. We have secured crossing guards to assist guests to navigate from Corporate Plaza parking lot to the Civic Center. We have visible signage to direct parking and ADA acocss.to the festival and library. Some directional signage to the festival will be on surrounding street sidewalks and will not impact traffic. Livejazz performances will take place intermittently throughout the daytime festival between the hours of 2 and 6pm. In previous years, we have had zero complaints regarding amplified sound. We notify residents in close proximity to the Civic Center and patrons of the library about the Festival. * In 250 words or less, explain how your event will meet or exceed any or all of the seven Signature Event Evaluation Criteria (see Special Event Support Program Overview, page 3): Visit Newport Beach recognizes NBWFF as a "brand defining event" for the City. After a sold out second year, the Newport Beach Wine & Food Festival, was recognized by Forbes Travel Guide as one of the top 5 destination events in world to travel to in the month of October. We received over 60 regional & national print, online, TV & radio stories, reaching 18 mill print readers, 211 mill online impressions, over I mill radio listeners and 375,000 TV viewers. Average monthly visitors to website: 5,000 i Increase in social engagement by 150% (from 2014 to 2015) Social followers (FB, Twitter & Instagmm): 5,700 i Email subscribers: 4,395 The festival programing enhances the quality of life in Newport Beach by bringing together the city's and the country's most notable food and wine masters for Newport City residents to enjoy a weekend filled with the finest culinary arts. 70% of ticket buyers came from outside Newport Beach. Approximately 45% of guests attended the Festival from the city's top destination drive markets including: LA, San Diego, Scottsdale, Phoenix and the Bay Area Guests Caine from eastern US and outside of US cities such as, Toronto, New York and Chicago. Number ofbooked hotel rooms: 459 By securing national press and national corporate sponsors, Newport Beach Wine & Food Festival has helped put the city on the map as one of the nation's leading culinary destinations, 75% of participants are NB businesses (not including wineries). 2015 Event Impact Calculator is attached * Anticipated Event Attendance (Indicate participants vs. spectators, if applicable): 3500 guests over the weekend * Summarize applicant's prior event experience (100 -word maximum): Our team has successfully produced the Newport Beach Wine & Foed Festival for the past two years. Our new Newport Beach partner, Elite OC Productions, will oversee and manage all event staff, volunteers, venue logistics, vendor coordination and decor transformation to create yet another unforgettable event. For the past 10 years, Elite OC Productions has been producing roughly 100 events each year. Corporate clients include YSL, Chanel, Max Mara South Coast Plaza, Napa Institute, First Team Estates, YPO, Curator "Worth Magazine", Black Starr and Frost, Twits True by Mardo, Jaeguer-Le-Coultre, Segerstrom Performing Arts Center and many Non -Profits. * If the Applicant conducts similar events elsewhere, please provide details including: where, when, safety Issues, and if applicable, why the event left Its previous location (100 -word maxlmnm): N/A * The request for City supportmust include a list of other City entities or groups (e.g., City Arts Commission, a Business Improvement District, Library support group, etc.) from which the applicant is seeking financial support. Are you seeking financial support from other City entities? 0 Yes F] No If you answered yes above, please list the entities or groups and the amount of financial support requested from each: Visit Newport Beach / Newport Beach & Cc - requested $10,000 towards marketing festival plus in-kind sponsorship BID Centennial Balboa Island -$500 * As your organization's representative, please verifv the below by checking the corresponding boxes and then type your name in the field below. MI have attached a complete event budget. 01 have attached the events measurable objectives and performance measures. RX have read the updated City of Newport Beach Special Event Support Program Overview, including the eligibility, qualification end evaluation X criteria. I understand that the City will award grants in the form of City fee credits to successful applicants and that the City will detennint the appropriate X level of each grant. PI acknowledge that submission of this application does not guarantee the event will receive City support. • Name: Stefanie Salem Attach event budget mOmHHT2o 2016 Budget - Newport Beach Wine Food Festival.xlsx Attach event's measureable objectives and performance measures. 1 IAM8KCv Event Impact 2015.odf Festival Event Expenses 2016 Newport Beach Wine & Food Festival Dinner at Ritz Prime Seafood w/ Rick Moonen $14,000 Lunch at Mozza w/ Nancy Silverton $2,000 Dinner at The Winery w/ Hubert Keller $10,000 Merchant Services 10,000 Authorize.Net 2,500 Ticket Socket 6,000 Flights for Celebrity Chefs 8,000 Hotel rooms for Celebrity Chefs 35,000 Car Service for Chefs 5,000 Civic Center Lawns (based on 3 days/8 hours per day) 1,584 Civic Center Community Room (based on 3 days / 8 hours per day) 2,880 Sepcial Event Permit 922 Signature Rentals 70,000 Bathroom Rentals 6,000 Riedel Wine Glasses and printing 8,000 Linens 10,000 PTS Marketing Signage / Printing 15,000 ABM Maintenance / ground cleaning / production staff 15,000 City Police and Private Security 17,000 Ice 2,200 ABC License 450 Audio, Power, Backline 21,000 Musicians 6,500 Music Licensing 500 Advertising/ Marketing 20,000 Media Preview Event 7,000 Welcome Bags 3,200 Flowers 7,000 Flyers 3,500 Web Site Design & Maintenance 4,000 Wristbands 500 [ Office supplies3,000 Graphic Designer - 2,000 Eventlnsurance 4,000 Legal Fees 5,000 Telephone 2,200 Car/ Gas 7,200 On -Site Production Company 35,000 Festival Production Team / Staff / Committee 225,000 Entertainment/dining/other festivals 10,000 TOTAL EXPENSES • $608,136 Confirmed Sponsorship Income as of 4/28/16 Chef Hubert Keller Dinner at The Winery w/ Yvon Goetz, Pascal & Jean -P 25,665 Land Rover/ Jaguar/ Aston Martin of Newport Beach 20,000 John Wayne Duke Spirits $15,000 Stella Artois $12,500 Beam Suntory $30,000 Total 103,165 Expected Sponsorship for Festival but not yet confirmed (1) Platinum Sponsor 25,000 (3) Diamond Sponsors @ $15K each 45,000 (2) Gold Sponsors @ $10K each 20,000 (8) Contributing Sponsors @ $2.5K each 20,000 Total expected 110,000 Expected Income on VIP outside dinners Chef Rick Moonen at Ritz Prime Seafood 29,000 Chef Nancy Silverton at Mozza 6,000 Total Expected 35,000 Expected Ticket Sales for Daytime Festival Daytime festival tickets 360,000 Total Projected Income 608,165 Confirmed In Kind Sponsorship & Donations NOT INCLUDED IN ABOVE EXPENSES Firebrand Media 6,000 SOMM Journal, Tasting Panel, Clever Root 65,000 Melissa's Produce 13,000 Visit Newport /Newport Beach & Co - marketing, videography and yacht TBD Pencilbox Studios Photography 6,000 Riedel Wine Glasses 8,000 One Palm Marketing 3,000 In Kind Total as of 2/28/16 101,000 Expected In Kind Sponsor but not confirmed On-site kitchen for demos TBD Furniture Company TBD Event Impact Summary Destination: NEWPORT BEACH CA Event Parameters Key Results Event Name: Newport Beach Wine & Food Festival Business Sales (Direct): $491,483 Organization: NewBe Productions Business Sales (Total): $829,505 Event Type: Trade Show Jobs Supported (Direct): 182 Start Date: 10/2/2015 Jobs Supported (Total): 235 End Date: 10/4/2015 Local Taxes (Total): $51,339 Overnight Attendees: 250 Net Direct Tax ROI: $1,568 Day Attendees: 400 Estimated Room Demand: 495 Direct Business Sales Sales by Source Sales by Sector $300,000 Trans. $250,000 Space Rental $200,000 Retail $150,000 Recreation Lodging $100,000 Food/Bev $50,000 $0 $o $50,000 $100,000 5150,000 $200,000 $250,000 5300,000 Attendees Organizer Exhibitors Industry Attendees Organizer Exhibitor Total Lodging $107,012 $4,009 $0 $111,021 Transportation $14,185 $1,336 $4,325 $19,846 Food & Beverage $38,238 $0 $7,208 $45,446 Retail $14,378 $0 $0 $14,378 Recreation $9,465 $0 $0 $9,465 Space Rental $0 $12,445 $2,883 $15,328 Business Services $0 $234,195 $41,804 $275,999 TOTAL $183,278 $251,986 $56,219 $491,483 nnnnn� M -f g0ROMA 9, 1 n•A9 P&A Event Impact Details Destination: NEWPORT BEACH CA Event Name: Newport Beach Wine & Food Festival 2015 Organization: NewBe Productions neAnr� c„o.,r i,....��r r•�i�,e�m� 1/9AI9n1R 9 -in -AR GAA 11 Economic Impact Details Direct Indirectlinduced Total Business Sales $491,483 $338,023 $829,505 Personal Income $174,604 $92,405 $267,009 Jobs Supported Persons 182 54 235 Annual FTEs 4 1 5 Taxes and Assessments Federal Total $45,609 $28,213 $73,822 State Total $26,750 $16.847 $43.598 sales $9,163 $6,760 $15,923 Income $12,673 $6,707 $19,380 bed $0 - $0 other $4,915 $3,380 $8,295 Local Total3S 6 568 $14,772$51,339 sales $9,163 $6,760 $15,923 income $0 $0 $0 bed $10,701 - $10,701 per room charge $0 - $0 tourism district $3,210 - $3,210 property tax $6,284 $3,144 $9,428 restaurant $2,294 $1,487 $3,782 other $4,915 $3.380 $8,295 Event Return on Investment (ROI) Direct Direct Tax Receipts $36,568 DMO Hosting Costs $35,000 Direct RO1 $1,568 Costs Net Present Value $1,603 Direct ROI (%) 4% Total Local Taxes Total Local Tax Receipts $51,339 Total ROI $16,339 Net Present Value $16,702 $0 $20,000 $40,000 $60,000 Total ROI (%) 47% Metrics Estimated Room Demand Room Nights (total) 495 Room Pickup (block only) 0 Peak Rooms 227 Total Visitor Days 649 neAnr� c„o.,r i,....��r r•�i�,e�m� 1/9AI9n1R 9 -in -AR GAA 11 Exhibit B Performance Measures Newport Beach Wine & Food Festival, Inc. B-1 Newport Beach Wine & Food Festival Performance Measures 1. General a. Attendance/Participation b. Ticket Sales — Provide break down that shows Newport Beach participants, Southern California participants (excluding Newport Beach), and those outside of Southern California. c. Revenue Generated d. Sponsorships (cash and in kind) e. Media and advertising reach f. Newport Beach hotel rooms booked by/through event organizers. 2. Measuring Economic Impact a. Preparation/set up —what did the event organizers spend locally to have the event in Newport Beach? (rentals, advertising, contractors, etc.) b. Vendor/exhibitor spending — what did the event organizers' vendors spend locally to participate? (rentals, hotel reservations, food and beverage, services, etc.) c. Participation spending — how much did the event participants spend in Newport Beach? (ticket sales, meals, hotels, shopping, etc.)? Based on ticket sales demographic data.