Laserfiche WebLink
NEWPORT BEACH ZONING ADMINISTRATOR MINUTES 10/26/2017 <br /> <br />Page 1 of 4 <br /> <br /> NEWPORT BEACH ZONING ADMINISTRATOR MINUTES <br />100 Civic Center Drive, Newport Beach <br />Corona del Mar Conference Room (Bay E-1st Floor) <br />Thursday, October 26, 2017 <br />REGULAR HEARING <br />3:30 p.m. <br /> <br />I. CALL TO ORDER – The meeting was called to order at 3:30 p.m. <br /> <br />Staff Present: Patrick J. Alford, Zoning Administrator <br />Gregg Ramirez, Senior Planner <br />Chelsea Crager, Assistant Planner <br />Liz Westmoreland, Assistant Planner <br />Liane Schuller, Contract Planner <br /> <br /> <br />II. REQUEST FOR CONTINUANCES <br /> <br />None. <br /> <br /> <br />III. MINUTES of October 12, 2017 <br /> <br />Action: Approved <br /> <br /> <br />IV. PUBLIC HEARING ITEMS <br /> <br />ITEM NO. 1 Corona del Mar Plaza Comprehensive Sign Program No. CS2017-011 and <br />Modification Permit No. MD2017-006 (PA2017-163) <br /> Site Location: 810-984 Avocado Avenue Council District 5 <br /> <br />Liane Schuller, Contract Planner, provided a brief project description stating that the applicant is requesting <br />approval of a comprehensive sign program and modification permit for the Corona del Mar Shopping Plaza, <br />located on Coast Highway, between MacArthur Boulevard and Avocado Avenue. <br /> <br />The sign program includes a new monument sign on Coast Highway near the Gulfstream Restaurant, new <br />wall signs identifying the shopping center at the corner of Avocado and Coast Highway, and an increase in <br />letter height for a number of the tenant identification signs located within center. A summary of the <br />modifications or deviations that are being requested has been included as Attachment No. ZA 3 to the staff <br />report. <br /> <br />The justification for the deviations includes the size of the site and number of tenants, and the location of the <br />site along wide roadways with high-speed traffic. These conditions make it difficult to effectively identify the <br />location of the shopping center and the businesses located therein. The increase in letter height and added <br />signs will serve to better direct pedestrian and vehicular traffic near and along the public streets and within <br />the shopping center itself. <br /> <br />Shawna Shaffner of CAA Planning, Inc., on behalf of the Irvine Company, stated that the applicants had <br />reviewed the draft resolution and agree with all of the required conditions. <br /> <br />In response to an inquiry from the Zoning Administrator, Ms. Shaffner confirmed that the Window Graphics <br />will be used as window displays for onsite merchandise and will not function as billboards. <br /> <br />The Zoning Administrator opened the public hearing. Seeing that no one from the public wished to comment <br />the public hearing was closed. <br /> <br />Action: Approved