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Resolution No. 2021-40: Resolution of Intention to Disestablish the Corona del Mar <br />Business Improvement District and Fix the Time and Place of a Public Hearing <br />May 11, 2021 <br />Page 2 <br />The CdM BID was established for the purpose of financing activities and programs that <br />benefit the member businesses located and operating in the area. The CdM BID territory <br />encompasses the area generally located along East Coast Highway from Hazel Drive to <br />Avocado Avenue in Corona del Mar. A boundary map is attached to the Resolution of <br />Intention (Attachment C). <br />The CdM BID is nearing the end of its FY 2020-21 operating period and the Board, which <br />serves in an advisory capacity to the City Council, has requested disestablishment of the <br />BID. Pursuant to the 1989 Law, an annual report and plan on how to dispose of assets <br />must be prepared and filed with the City Council and a public hearing must be held prior <br />to the BID's disestablishment. If the City Council adopts the Resolution of Intention, the <br />public hearing will be held on June 8, 2021. <br />The CdM BID Board has prepared and submitted an annual report for the City Council's <br />review and approval (Attachment A). The report includes a summary of the CdM BID's <br />FY 2020-21 accomplishments and revenues, as well as its proposed plan on how to <br />dispose of the BID's assets. In addition, the CdM BID Board met on March 25 and <br />recommended that its chair submit a letter to the City Council explaining the reasons for <br />disestablishment and thanking the City Council for its support over the years (Attachment <br />B). <br />Fiscal Year 2020-21 Accomplishments <br />The CdM BID Board completed its priorities as identified in its Vision 2020 plan. Specific <br />focus areas included its ongoing marketing, outreach and communication efforts, and <br />regular community support programs and improvement projects. Board members have <br />worked on several projects, which were consistent with the BID's efforts to revitalize the <br />business district and support the economic growth of its member businesses. Highlights <br />of some of the accomplishments from FY 2020-21 are listed below. <br />1. Business Reopening & Recovery Support. With the City's COVID-19 Economic <br />Relief Funding Support, the CdM BID was able to assist businesses in safely <br />reopening under the State's guidelines. The businesses were provided with fabric <br />face masks, floor decals to promote social distancing, hand sanitizer, and "Shop <br />Local" wristbands and tote bags. <br />2. CdM District Holiday Marketing. The CdM BID successfully partnered with the <br />Corona del Mar Chamber of Commerce to hold a "re -imagined" Christmas Walk <br />experience. The traditionally one -day event was held throughout the whole month <br />of December and featured a social media campaign to shop local, a guide with <br />offers, discounts and specials that was mailed out to the surrounding community, <br />and a holiday lighting and d6cor contest for the businesses. The community and <br />visitors were invited to vote for the winners. The winning businesses were <br />recognized and given a donated prize. <br />6-2 <br />